Romeu Santiago Junior
Belo Horizonte,MG
Summary
With over 5 years of experience in product management, have a proven track record of driving product strategy and innovation. Have expertise in leading cross- functional teams to deliver impactful products aligns with the passion for creating solutions that meet user needs and business goals. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Product Manager
Cogna Educação
São Paulo, SP
02.2022 - Current
- Led development and launch of new financial data integration platform, increasing market penetration by 25% within first year
- Managed cross-functional team of 10, including engineers and designers, to deliver project on time and under budget
- Implemented customer feedback loop that resulted in 40% improvement in customer satisfaction scores
- Conducted competitive analysis to inform product positioning, leading to 15% increase in product adoption
- Negotiated partnerships with key financial institutions, expanding platform's reach and functionality
- Developed and executed go-to-market strategy that resulted in product being featured in major tech publications.
- Increased product adoption by developing and implementing effective marketing strategies.
- Reduced production costs through strategic supplier negotiations and process improvements.
- Developed comprehensive go-to-market strategies, ensuring successful product launches and brand positioning.
- Launched successful products by conducting thorough market research and identifying customer needs.
- Created product positioning strategies designed to achieve optimal market penetration.
- Identified productivity bottlenecks and devised innovative solutions while remaining conservative with resources.
Product Owner
CRM Educação
Belo Horizonte, MG
09.2020 - 02.2022
- Oversaw development of new payment processing feature, resulting in increase in transaction volume
- Collaborated with engineering team to streamline development process, reducing time to market by 30%
- Led user research initiatives that informed product improvements, enhancing user experience and satisfaction
- Managed product backlog and prioritization, ensuring alignment with strategic business goals
- Facilitated cross-departmental communication to align product development with marketing and sales strategies.
- Managed implementation of new features by outlining plans and specifications such as how, where, and when each component would work.
- Increased team efficiency by streamlining processes and optimizing workflows for cross-functional collaboration.
- Proactively identified risks associated with project timelines or deliverables, implementing mitigation strategies when necessary.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Owned and prioritized product backlog.
- Conducted data-driven analysis to measure product success metrics, informing future enhancements or adjustments.
Senior Business Consultant
CRM Educacional
Belo Horizonte, MG
04.2018 - 08.2020
- Contributed to development of CRM feature that increased user engagement by 30%
- Assisted in conducting market research and analysis to guide product development strategies
- Supported senior product managers in roadmap planning and execution
- Participated in agile development processes, contributing to sprint planning and review meetings.
- Evaluated customer needs and feedback to drive product and service improvements.
- Managed risk effectively by identifying potential threats early on in project lifecycle and developing mitigation strategies accordingly.
- Optimized inventory management procedures, resulting in reduced waste and improved turnover rates.
- Deployed predictive analytics models to forecast future trends.
- Provided valuable insights into customer needs and preferences, enabling development of tailored product offerings.
- Developed complex dashboard and reporting tools to track business performance metrics.
- Executed analysis of risks and identified risk mitigation strategies.
- Reduced operational costs through in-depth analysis of financial data and implementation of cost-effective strategies.
Business Analyst and Head of CRM
Ânima Educação
Belo Horizonte, MG
10.2015 - 04.2017
- Optimized workflow processes to enhance overall productivity and achieve operational excellence.
- Provided technical support for troubleshooting analytics and reporting issues.
- Implemented business intelligence solutions to increase operational efficiency.
- Created dashboards to monitor and track key performance indicators.
- Enabled data-driven decision making with advanced analytics tools, generating valuable insights for organization.
- Implemented best-practice methodologies that improved overall project delivery timelines while maintaining quality standards.
- Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
- Fostered culture of customer-centric thinking within organization, driving teams to prioritize client needs and expectations in all decision-making processes.
- Maintained client files with sales contracts, records of client interactions, client notes, and other information.
- Produced and implemented customer satisfaction guarantee program which directly resulted in 15% increase in sales
Education
MBA - Project Management
Universidade Cruzeiro Do Sul
São Paulo, Sao Paulo, Brazil02.2022
Bachelor of Science - Information Technology
Centro Universitário De Belo Horizonte - UniBH
Belo Horizonte, Minas Gerais, Brazil12.2014
Skills
- Product Strategy Market Analysis
- Cross-functional Team Leadership
- Agile & Scrum Methodologies
- User Experience Design Data Analysis
- Data Integration
- Customer Relationship Management (CRM)
- Market Research
- Product Metrics
- Product Roadmaps
- Customer Feedback Analysis
- Product Strategy
- Product Launches
- Product Lifecycle Management
- Competitive Analysis
- Partnership Negotiation
- Go-to-Market Strategy
Accomplishments
- Launched Financial Data Platform
- Led the successful launch of a financial data integration platform at Plaid, significantly increasing market penetration
- Improved Customer Satisfaction
- Implemented a customer feedback loop at Plaid, improving customer satisfaction scores by 40%
- Increased Transaction Volume
- Developed a new payment processing feature at
- Stripe, leading to a 20% increase in transaction volume
- Streamlined Development Process
- Collaborated with engineering at Stripe to reduce time to market by 30%, enhancing product competitiveness
- Certified ScrumMaster CSM
- Gained expertise in Scrum methodologies and agile project management from Scrum Alliance
- User Experience Design
- Completed a comprehensive course on UX design principles and practices from Coursera
- PASSIONS
- Financial Technology Innovation
- Passionate about leveraging technology to transform the financial services industry, driving efficiency and accessibility
- Www.enhancv.com Powered by q
- U
- B
- PASSIONS
- Agile Project Management
- Dedicated to continuous improvement and efficiency in product development through agile methodologies
- Www.enhancv.com Powered by b
Certification
2024 - Digital Product Leadership
2021 - Agile Expert – XP Education
2020 - Agile Day – PMI Institute
Languages
English
Advanced (C1)
Timeline
Senior Product Manager
Cogna Educação
02.2022 - Current
Product Owner
CRM Educação
09.2020 - 02.2022
Senior Business Consultant
CRM Educacional
04.2018 - 08.2020
Business Analyst and Head of CRM
Ânima Educação
10.2015 - 04.2017
MBA - Project Management
Universidade Cruzeiro Do Sul
Bachelor of Science - Information Technology
Centro Universitário De Belo Horizonte - UniBH
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