Amanda Andrioni
Account Operation Leader
São Paulo
Summary
Experienced professional in digital marketing, advertising account management, and influencer marketing, with a career blending sales, client support, and offline media. Currently leading the operations of the O Boticário account team at SoWhat Agency, specializing in performance and influencer marketing strategies. Approach combines analytical and strategic thinking, consistently delivering results aligned with client goals and market trends. Since 2017, worked as a talent manager for influencers, overseeing a diverse roster of over 15 creators. This role has provided a 360 perspective on digital marketing, enabling authentic and relevant connections between brands and influencers. Possessing strong skills in active listening, interpersonal relationships, and strategic planning, excels at building and maintaining trust-based relationships with team members and external partners. As a hard-working supervisor with exceptional experience leading teams, delivering results, and exceeding expectations, is a creative and motivated leader adept at utilizing exceptional design and planning strengths to accomplish complex projects. Additionally, skilled in teaching new concepts and best practice strategies.
Overview
2025
2025
years of professional experience
1
1
Certification
3
3
Languages
Work History
Account Operation Leader
SoWhat Agency
4 2024 - Current
- Leading operational strategies and project management for key campaigns
- Overseeing team deliverables to ensure alignment with performance goals
- Mentored junior staff members, helping them develop leadership skills and advance their careers within the organization.
- Led cross-functional teams to achieve company-wide goals, fostering a culture of collaboration and innovation.
- Identified team weak points and implemented corrective actions to resolve concerns.
- Led team by answering complex customer questions and mentoring personnel one-on-one.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Conducted regular reviews of operations and identified areas for improvement.
Account Manager
SoWhat Agency
06.2023 - 04.2024
- Managed client relationships and campaign execution, focusing on results-driven strategies
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
Influencer Talent Manager
Andrioni Influencer Marketing
11.2017 - 04.2023
- Negotiated partnerships between influencers and brands
- Developed and managed advertising campaigns for a diverse roster of creators
- Enhanced credibility as an influencer by attending industry events, networking opportunities, and regularly updating skills related to content creation.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
Performance Media Analyst
GMD
08.2019 - 09.2020
- Designed and executed digital advertising strategies, optimizing campaign performance across platforms
- Developed strategic insights for clients by evaluating competitor performance and industry benchmarks.
- Maximized campaign effectiveness with detailed reporting and data-driven recommendations.
- Optimized media plans by utilizing advanced analytics tools for in-depth evaluation of campaigns.
Performance Analyst
Engine Agency
01.2019 - 05.2019
- Delivered data-driven solutions to improve media campaign ROI
- Streamlined reporting processes for increased efficiency and improved decision-making capabilities.
- Implemented automated reporting systems, significantly reducing manual effort while ensuring data integrity and consistency across the organization.
Performance Analyst
Candy Shop Agency
06.2018 - 01.2019
- Developed media plans, managed budgets, and executed influencer marketing campaigns
- Collaborated with cross-functional teams to develop and implement performance improvement initiatives.
- Contributed to successful new product launches through rigorous pre-launch testing and performance analyses, ensuring optimal market readiness.
SEM Analyst
Grupo Polvo
06.2017 - 04.2018
- Managed national and regional e-commerce accounts for engagement campaigns
- Created and presented daily and monthly reports to clients and internal teams
- Provided ongoing support and guidance to clients, addressing any concerns or questions regarding their SEM campaigns.
- Enhanced click-through rates by creating compelling ad copy tailored to specific target audiences.
Media Assistant
Grupo Polvo
02.2015 - 06.2017
- Negotiated media purchases (OOH, DOOH, print, and more)
- Coordinated material production and releases with external vendors
- Facilitated smooth communication between internal departments during planning stages of new projects.
- Served as primary point of contact for incoming media calls, requests for meetings and interviews with company executives and experts.
- Participated in brainstorming sessions, contributing creative ideas for innovative campaign strategies.
Account Manager
VitrinaPRO
04.2014 - 02.2015
- Prospected new clients and managed existing accounts
- Led sales and after-sales processes
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
Marketing Analyst
MobFirst
10.2014 - 01.2015
- Conducted market analysis and measured marketing initiatives' performance
- Participated in ongoing professional development opportunities to stay current on best practices within the field of marketing analytics.
- Worked closely with creative teams to develop eye-catching visuals that aligned with overall marketing messaging and strategy objectives.
- Implemented A/B testing methods to refine ad copy, design elements, and landing page content for optimal performance.
- Utilized CRM tools to monitor lead nurturing processes, ensuring timely follow-up actions were taken by appropriate team members.
Education
Master of Business Administration (MBA) - Digital Business
Universidade Positivo
01.2018 - 1 2019
Bachelor's - Marketing
FAE University
01.2014 - 1 2016
Skills
Digital Marketing Strategy
Influencer Marketing
Performance Media Optimization
Strategic Planning and Execution
Client Relationship Management
Campaign Analysis and Reporting
Relationship building
Motivating teams
Teamwork and collaboration
Customer service
Project management
Cost control
Client relations
Productivity improvement
Scope management
Certification
Influencer Manager Program - 2 years
Awards and Recognitions
- Shortlisted 5x at the TikTok Ad Awards 2023 with O Boticario
- 2 Golds and 1 Bronze with the "Egeo Melancia" campaign at the Effie Awards 2024
- Shortlisted 2x at the TikTok Ad Awaesa 2014 with O Boticario
- Achieved the Guinness World Record for the Largest Simultaneous Unboxing Event with the Egeo Melancia line by O Boticário (2024)
Timeline
Account Manager
SoWhat Agency
06.2023 - 04.2024
Influencer Manager Program - 2 years
05-2023
Performance Media Analyst
GMD
08.2019 - 09.2020
Performance Analyst
Engine Agency
01.2019 - 05.2019
Performance Analyst
Candy Shop Agency
06.2018 - 01.2019
Master of Business Administration (MBA) - Digital Business
Universidade Positivo
01.2018 - 1 2019
Influencer Talent Manager
Andrioni Influencer Marketing
11.2017 - 04.2023
SEM Analyst
Grupo Polvo
06.2017 - 04.2018
Media Assistant
Grupo Polvo
02.2015 - 06.2017
Marketing Analyst
MobFirst
10.2014 - 01.2015
Account Manager
VitrinaPRO
04.2014 - 02.2015
Bachelor's - Marketing
FAE University
01.2014 - 1 2016
Account Operation Leader
SoWhat Agency
4 2024 - Current
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