ADEMARIO ALVES DE JESUS
Aracaju,Brazil
Summary
Senior public sector and financial services executive with more than 26 years of leadership experience driving economic development, public policy, fiscal reform, banking strategy and investment promotion in Brazil.
Currently serving as Director of International Relations and Investment Attraction at Desenvolve Sergipe, leading the state’s strategy to attract domestic and foreign investment, strengthen international partnerships and promote sustainable economic growth.
Previously served as Secretary of Finance of the State of Sergipe, where he led fiscal recovery efforts that restored the regular payment of public servants’ salaries and contributed to a nearly 10% increase in state tax revenues. Also served as Director of Credit and Banking Services at Banco do Estado de Sergipe, overseeing a credit portfolio exceeding BRL 4 billion, and held senior leadership positions at Banco do Nordeste, one of Latin America’s largest regional development banks.
Brings extensive experience in designing and implementing public policies, leading institutional reforms, strengthening corporate governance and delivering economic development initiatives through collaboration between government, financial institutions and the private sector.
Overview
1
1
Language
20
20
years of professional experience
Work history
Director of International Relations and Investment Attraction
Desenvolve Sergipe
01.2024 - 07.2026
- Lead Sergipe’s international investment promotion strategy, supporting sustainable economic development and enhancing the state’s competitiveness.
- Selected Impact
- Contributed to attracting more than BRL 10 billion (approximately USD 1.8–2.0 billion) in announced private investments expected to be implemented over the coming years.
- Led negotiations resulting in more than 20 Memoranda of Understanding (MoUs) with national and international investors.
- Coordinated the structuring of the Sergipe Export Processing Zone (ZPE), currently in the final stages of federal approval and expected to become a strategic industrial and export hub.
- Helped develop strategic initiatives to diversify Sergipe’s economy, including projects to strengthen tourism infrastructure and regional competitiveness.
- Represent Sergipe in negotiations with investors, development agencies, diplomatic missions and international partners.
Manager
Banco do Nordeste
Aracaju, Sergipe
2006 - 2012
- Progressively promoted through leadership positions at Banco do Nordeste, beginning as an intern and advancing to executive management over a career spanning more than two decades.
Director of Credit and Banking Services
Banese – State Bank of Sergipe
Aracaju, Brazil
01.2021 - 04.2023
- Member of the executive leadership team responsible for banking operations, lending strategy and financial services.
- Selected Impact
- Oversaw a credit portfolio exceeding BRL 4 billion, balancing business expansion with prudent risk management.
- Directed lending strategies supporting individuals, SMEs and corporate clients across Sergipe.
- Improved governance, operational efficiency and customer service across banking operations.
- Led multidisciplinary executive teams responsible for credit, banking services and operational performance.
- Contributed to the bank’s strategic transformation during Brazil’s post-pandemic economic recovery.
Executive Superintendent
General Secretariat of Government
Aracu, Sergipe
05.2019 - 01.2021
- Coordinated strategic government initiatives across multiple departments, supporting policy implementation and institutional coordination. Participated in the design and implementation of innovative public policies, including:
- Novo Lar, a housing renovation programme supporting low-income households.
- ICMS Social, a fiscal incentive mechanism designed to improve municipal education and healthcare outcomes through performance-based revenue sharing.
- Startup Sergipe, a statewide innovation and entrepreneurship programme aimed at developing entrepreneurial and digital skills among students from public high schools.
Secretary of Finance
Government of the State of Sergipe
Aracaju, Sergipe
04.2018 - 04.2019
- Appointed by the Governor to lead the State Treasury during one of the state’s most challenging fiscal periods. Responsible for fiscal policy, tax administration, budget execution and public financial management.
- Selected Impact
- Led an organisation comprising more than 800 employees, including civil servants and outsourced staff.
- Restored fiscal discipline, enabling the State to end the recurring delays in salary payments to public employees.
- Implemented fiscal and tax management measures that contributed to nearly 10% growth in state tax revenues during 2018.
- Advised the Governor on fiscal policy, public finance and long-term economic sustainability.
- Chaired the State Tax Appeals Council and the Fiscal Restructuring Council (CRAFI), strengthening governance, transparency and institutional accountability.
- Coordinated strategic initiatives integrating fiscal responsibility with social and economic development objectives.
General Manager
Banco do Nordeste
Recife, Pernambuco
01.2014 - 01.2018
- Led one of Banco do Nordeste’s largest regional branches, managing banking operations while supporting regional economic development.
- Selected Impact
- Managed multidisciplinary teams delivering commercial banking, development finance and customer relationship services.
- Expanded financing opportunities for entrepreneurs, SMEs and regional investment projects.
- Supported financial inclusion through development-oriented lending programmes.
State General Manager – Microfinance
Banco do Nordeste
Recife, Pernambuco
07.2012 - 03.2014
- Directed statewide microfinance operations across Pernambuco.
- Selected Impact
- Led one of Brazil’s largest productive microcredit programmes.
- Expanded access to finance for low-income entrepreneurs.
- Promoted financial inclusion, entrepreneurship and local economic development.
Education
Master’s Degree - Business Management
University FBV Wyden
Recife, Brazil 03/2013 - 12/2014
Executive MBA - Banking Management
Fundação Getulio Vargas (FGV)
Fortaleza, Brazil 09/2010 - 10/2012
Bachelor - Economics
Universidade Estácio de Sá
Aracaju, Brazil 03/2020 - 12/2023
Bachelor - Journalism
Universidade Tiradentes (UNIT)
Aracaju, Brazil 08/2002 - 06/2006
Skills
- Board level communication
- Decision-Making competency
- Corporate governance understanding
- Investment evaluation
- Community relations
- Leadership excellence
Affiliations
- Member of the Board of Directors — Banco do Estado de Sergipe - Banese (2023–Present). Provide strategic oversight on corporate governance, institutional performance, risk management and long-term strategy.
- Member — Higher Council of AGRESE (2019–2023). Contributed to regulatory oversight of public utility services.
- Chair — State Tax Appeals Council (2018-2019). Led the highest administrative body responsible for tax dispute resolution.
- Chair — Fiscal Restructuring Council – CRAFI (2018-2019). Oversaw strategic fiscal restructuring decisions for the State Government.
- Member - State Social Security Council (2018-2019) and State Industrial Development Council (2018-2019)
Languages
English
Advanced (C1)
Timeline
Director of International Relations and Investment Attraction
Desenvolve Sergipe
01.2024 - 07.2026
Director of Credit and Banking Services
Banese – State Bank of Sergipe
01.2021 - 04.2023
Executive Superintendent
General Secretariat of Government
05.2019 - 01.2021
Secretary of Finance
Government of the State of Sergipe
04.2018 - 04.2019
General Manager
Banco do Nordeste
01.2014 - 01.2018
State General Manager – Microfinance
Banco do Nordeste
07.2012 - 03.2014
Manager
Banco do Nordeste
2006 - 2012
Bachelor - Journalism
Universidade Tiradentes (UNIT)
08/2002 - 06/2006
Bachelor - Economics
Universidade Estácio de Sá
03/2020 - 12/2023
Executive MBA - Banking Management
Fundação Getulio Vargas (FGV)
09/2010 - 10/2012
Master’s Degree - Business Management
University FBV Wyden
03/2013 - 12/2014