Adriana Ponte Cavalcante
Recife
Summary
Dynamic and results-driven professional with a unique career path transitioning from Speech-Language Pathology into the business world. After graduating and managing my own clinical practice, I was invited by one of my clients to join the corporate sector as a Marketing and Commercial Manager due to my strong communication, analytical, and organizational skills. Since then, I have built more than two decades of experience across business development, marketing strategy, commercial operations, and entrepreneurship. As a business owner and former educator with a long history of mentoring and teaching individuals from diverse backgrounds, I bring practical, hands-on management experience combined with a passion for empowering learners through applied business education.
Overview
26
26
years of professional experience
Work History
Business Owner
Gubis Popcorn
05.2024 - Current
- Designed and executed the full business launch plan, including market analysis, product development, pricing strategy, and financial planning.
- Led customer acquisition and retention initiatives through targeted marketing campaigns and social media strategies.
- Managed end-to-end business operations: production workflow, supply chain, logistics, packaging, vendor relations, and sales.
- Implemented quality control processes and optimized production efficiency to increase output and reduce operational costs.
Teacher of English as a Foreign Language
Santa Maria School
01.2016 - 01.2024
- Fostered a positive learning environment by building strong relationships with students from diverse cultural and socioeconomic backgrounds.
- Developed customized teaching materials—audio, visual, and written—to support instructional goals and enhance student engagement.
- Applied active listening and coaching techniques to guide students in overcoming learning challenges and building confidence.
- Supported student progress through personalized learning strategies and consistent mentorship.
Maple Bear School
01.2008 - 01.2009
- Created classroom resources adapted to bilingual education frameworks.
- Established classroom management policies to ensure a safe and productive learning environment.
- Participated in ongoing professional development and networking to maintain updated knowledge of teaching methodologies.
Sales & Marketing Team Leader
Serlares
01.2001 - 01.2003
- Led the development and execution of targeted marketing initiatives for customer acquisition and brand positioning.
- Collaborated with cross-functional teams to support sales training and outbound marketing strategies.
- Built relationships with key partners across dealer networks to strengthen sales performance and customer experience.
- Produced marketing content and campaigns that improved customer engagement and brand visibility.
Commercial Manager
Nutre Refeições
01.2000 - 01.2001
- Identified and cultivated new business opportunities and partnership strategies.
- Researched competitors’ positioning to refine commercial strategies and enhance business advantages.
- Negotiated high-value contracts securing favorable terms and long-term partnerships.
Education
Certificate of Higher Education - Positive Psychology
Universidade De Fortaleza
Fortaleza, Ceara, Brazil01.2022
Certificate of Higher Education - Voice Studies
CEFAC
Sao Paulo, Brazil01.2002
Diploma of Higher Education - Speech Therapy (Speech-Language Pathology)
Universidade De Fortaleza
Fortaleza01.1999
Skills
- Business Planning & Entrepreneurship
- Marketing Campaign Strategy
- Team Leadership & Training
- Contract Negotiation
- Commercial Operations Management
- Competitor & Market Analysis
- Customer Relationship Management
LANGUAGES
Portuguese – Native
English – Advanced (C2)
Timeline
Business Owner
Gubis Popcorn
05.2024 - Current
Teacher of English as a Foreign Language
Santa Maria School
01.2016 - 01.2024
Maple Bear School
01.2008 - 01.2009
Sales & Marketing Team Leader
Serlares
01.2001 - 01.2003
Commercial Manager
Nutre Refeições
01.2000 - 01.2001
Certificate of Higher Education - Positive Psychology
Universidade De Fortaleza
Certificate of Higher Education - Voice Studies
CEFAC
Diploma of Higher Education - Speech Therapy (Speech-Language Pathology)
Universidade De Fortaleza
ADDITIONAL EXPERIENCE & SERVICE
- BYU Management Society Secretary – Fortaleza (2010–2015) and Recife (2016–2019)
- Chapter President, Academy for Creating Enterprise (2025–2027)