ALEXANDRE BOLDRIN FERREIRA

Responsible for structuring and managing the sales organization, product development, and marketing. Focal point for negotiations with global clients located in Latin America. Management of 6 direct associates and lead of 15 cross-functional associates.

Key Achievements:

• Planned and orchestrated the sales organization in Latin America from scratch, including the definition of commercial and marketing guidelines, team structure, roles and processes, as well as managing investments in operational readiness
• Defined and deployed a robust business plan covering financial targets, key markets, niche opportunities, and pricing positioning to leverage the company's presence in the regional market
• Developed a comprehensive product release roadmap, including tailored solutions for digital transformation for the mobility, monitoring, and customer service markets
• Recruited, trained, and guided new sales executives
• Carried out commercial visits joint with account managers to customers and prospects throughout Latin America
• Conducted successful negotiations with global clients located in Latin America
• Forged and managed strategic partnerships with third-party companies for technological and commercial collaborations

Responsible for developing and executing the regional projects of demand generation and loyalty across sales channels. Creating new business opportunities by establishing and managing relationships with key accounts across vertical markets. Management of 2 direct associates and lead of 7 associates in several countries of Latin America.

Key Achievements:

• Developed and spearheaded robust business initiatives and marketing strategies in Brazil, Mexico, Colombia, Argentina, Peru, Chile, and Costa Rica
• Created new business opportunities achieving breakthrough performance moving high-complexity projects by leading international business trips/meetings, events, referrals, cross-selling, industry networking, and trade show attendance in Germany, Netherlands, Portugal, and EUA
• Conducted targeted roundtable discussions and delivered persuasive sales pitches to C-level executives, investors, and decision-makers in key accounts across target vertical markets (life sciences, energy, retail, buildings, and transportation)
• Established partnerships and prospected new opportunities by creating dynamic and innovative business models, and initiatives to enhance the company's competitive advantage.

Responsible for managing global projects across Latin American subsidiaries. Creating regional MarCom strategies aligned with cross-divisional marketing teams. Management of 2 direct associates, coaching and oversee of 6 associates in different site locations.

Key Achievements:

• Spearheaded the execution of international Change Management projects across the Latin American subsidiaries
• Organized cross-divisional workshops, training sessions, and initiatives that facilitated seamless integration and adaptation to changes
• Planned and executed corporate marketing communication programs to support regional and global strategies, including trade fairs, industry events, product launches, press relations, branding campaigns, print collateral, and digital media
• Played a pivotal role in conceiving and overseeing comprehensive Endomarketing and Corporate Culture projects across key regions, including Brazil, Argentina, Chile, Colombia, Venezuela, Peru, and Panamá
• Formulated and executed a targeted public affairs strategy aimed at engaging distinguished audiences, including corporate partners, community relations, diverse authorities, class entities and bodies, and non-profit organizations
• Devised and managed region-specific communication strategies for critical scenarios, including crisis communications, M&A discussions, investments in new subsidiaries, manufacturing sites, assets, and innovations.