ALICIA SANTANA
Brooklyn
Summary
Dynamic creative leader with extensive experience at Santana Studio Inc., excelling in team leadership and budget management. Proven track record in enhancing client experiences and driving revenue growth through strategic marketing initiatives. Adept at contract negotiation and fostering cross-department collaboration, delivering exceptional results in high-pressure environments.
Overview
16
16
years of professional experience
Work History
Owner / Casting Director / Wardrobe Stylist / Producer
Santana Studio Inc.
Brooklyn
04.2010 - Current
- Founded and managed full-service creative studio, streamlining operations and enhancing client relations and production logistics.
- Directed teams of stylists, talent, and production crew to achieve premium results for global clients.
- Negotiated contracts and managed budgets while maintaining relationships with agencies and brand partners.
- Enhanced client and team experiences through clear communication, strong organization, and creative leadership strategies.
Director of Production
Feeel VR
New York
08.2022 - 07.2023
- Directed production operations for immersive venue experiences and global partnerships, ensuring alignment with creative vision.
- Coordinated budgets, schedules, and creative deliverables across internal and external teams to meet project objectives.
- Led production staff to uphold quality standards and ensure financial accountability.
- Streamlined workflows for multi-location shoots and large-scale immersive activations to enhance operational efficiency.
Creative Director, Sales, Operations
DOBBIN ST
Brooklyn
11.2021 - 08.2022
- Executed targeted sales and marketing activities, contributing to over $5 million in revenue.
- Negotiated pricing models to develop plans achieving annual sales goals.
- Created and implemented strategic marketing initiatives, enhancing sales activity across multiple channels.
- Served as primary point of contact for prospective clients, ensuring prompt communication and engagement.
- Managed financial and legal administration for clients, including contract preparation and execution.
- Advised on certificates of insurance and collected final payments efficiently.
- Ensured client needs met to highest standards while adhering to company policies.
- Oversaw event production, managing budgets between $50,000 and $750,000 effectively.
Freelance Casting Director
Urban Productions NYC
New York
04.2015 - 08.2020
- Collaborated with major brands and top-tier creatives, including Annie Leibovitz, Moncler, Nike, Apple, and Amazon.
- Coordinated complex schedules and production logistics for high-profile client communications, ensuring seamless delivery.
- Executed casting and production solutions that aligned creative vision with logistical requirements, enhancing project outcomes.
Casting Associate
Barbara Pfister Casting
New York
08.2010 - 03.2015
- Coordinated casting logistics, talent relations, and production schedules for diverse projects to ensure seamless execution.
- Supported global campaigns for luxury clients including Vogue, Louis Vuitton, and Calvin Klein.
- Developed leadership skills in creative operations and brand presentation through hands-on project involvement.
Education
Bachelor of Arts -
LIM College
New York City05-2010
Skills
- Creative Direction & Brand Presentation
- Hospitality & Guest Experience
- Contract Negotiation & Vendor Relations
- Operations & Budget Management
- Scheduling & Logistics Management
- Cross-Department Collaboration
- Team Leadership & Development
Additional Collaborations
- Piergiorgio Del Moro
- Patti Wilson
- Christopher Campbell
- Keegan Singh
Key Clients
- Vogue
- Apple
- Moncler
- Coca-Cola
- Versace
- Amazon
- And more.
Timeline
Director of Production
Feeel VR
08.2022 - 07.2023
Creative Director, Sales, Operations
DOBBIN ST
11.2021 - 08.2022
Freelance Casting Director
Urban Productions NYC
04.2015 - 08.2020
Casting Associate
Barbara Pfister Casting
08.2010 - 03.2015
Owner / Casting Director / Wardrobe Stylist / Producer
Santana Studio Inc.
04.2010 - Current
Bachelor of Arts -
LIM College