Summary
Overview
Work History
Education
Skills
References
Software
Tennis
Timeline
Generic
Aline Buss Alfaro

Aline Buss Alfaro

Product Designer Lead
Santiago

Summary

Product designer with a background in advertising, passionate about languages and an outgoing personality. I love organizing activities and tournaments of all kinds. I hold dual citizenship—Brazilian by birth, and deeply connected to the people and culture of Chile, where I live.

I started out in interface design and have over 10 years of experience in user-centered design. I've taken on multiple leadership challenges, guiding multidisciplinary teams in the tech space. My work has spanned corporate branding, web and app design, as well as freelance projects as both a designer and translator.


I'm a photography enthusiast, sports lover (especially tennis and basketball), and a gamer since the age of 12. I'm fiercely competitive when it comes to board games, and in my free time I juggle, and play both the ukulele and the kalimba.

Overview

10
10
years of professional experience
4
4
years of post-secondary education
5
5
Languages

Work History

Product Designer Lead

Wherex
02.2025 - Current
  • I lead the product design strategy aligned with business goals, actively collaborating with engineering and marketing teams to deliver coherent, scalable solutions centered around users and customers. I manage multiple projects in fast-paced environments, balancing design vision with technical feasibility and tight deadlines.
  • Throughout the product lifecycle, I coordinate closely with developers to ensure alignment from discovery to delivery. I also lead the Service Design and Customer Experience chapters, where we drive cross-functional initiatives that strengthen end-to-end experiences, connect internal processes with real business needs, and bring the voice of the customer into strategic decisions.
  • I'm passionate about continuous improvement, and often engage in collaborative brainstorming to identify new product features and enhancements. I create rapid prototypes using Figma and Lovable to quickly validate ideas and iterate with stakeholders.
  • Managed multiple projects effectively in demanding environment with tight deadlines.
  • Coordinated with developers throughout the entire product lifecycle, ensuring alignment between design vision and technical specifications.
  • Brainstormed with peers and other members of design team to determine enhancements and product features.
  • Produced rapid prototypes using Figma and Lovable.

Product Designer

wherEX
09.2021 - 02.2025
  • Collaborate continuously with product owners and development engineers from discovery to delivery.
  • Maintain a holistic view of the user experience, understanding the customer journey within the product and the company as a whole.
  • Conduct market, customer, and user research.
  • Generate and filter business ideas.
  • Support the Product Owner in the creation and refinement of user stories.
  • Design and develop early concepts and lightweight prototypes/mockups—using prototyping as a natural way to communicate ideas internally and externally.
  • Run frequent concept testing, user testing, A/B testing, and other validation tools to assess usability and solution value.
  • Participate in defining the wherEX showcase, setting design guidelines, art direction, and the style and tone of client-facing communications.
  • Approve final developments from a design standpoint.

Product Owner

Yapo.cl
10.2019 - 09.2021
  • Defined, validated, and projected product ideas aligned with business goals and company strategy.
  • Led brainstorming sessions, hypothesis validation, and initiative prioritization using ICE scoring and data-driven insights.
  • Applied OKRs to structure opportunity and delivery backlogs, defining experiments and conducting UX research and A/B testing for web and app platforms.
  • Collaborated closely with UX and engineering teams from early requirements to wireframes, mockups, and handoff.
  • Participated in roadmap planning, backlog creation in Jira, and continuous iteration cycles focused on user value.
  • Maintained ongoing communication with stakeholders to ensure product decisions aligned with both business and user needs.

UX/UI and UX Designer

Yapo.cl
08.2017 - 10.2019
  • Supported all stages of the design process, from identifying opportunities and usability issues to delivering the final product.
  • Designed MVPs and iterative versions for short- and long-term web and mobile projects.
  • Created wireframes, user flows, personas, prototypes, and conducted usability testing aligned with brand and product guidelines.
  • Collaborated with cross-functional teams including product owners, developers (frontend/backend), QA analysts, and data teams.
  • Led efforts to create consistent, scalable design systems and improve interface usability.
  • Continuously evaluated new user research tools and tracked success metrics to measure UX impact.

Graphic Designer

Private Client
03.2017 - 07.2017
  • Worked independently and through platforms like Upwork and Freelancer on various client projects.
  • Created visual brand identities—from logo design to full brand guidelines with multiple applications.
  • Delivered UI design for websites and digital platforms.
  • Provided design consulting for web and app interfaces, focusing on usability and visual consistency.

Visual Designer

MC+A
03.2016 - 03.2017
  • Designed wireframes and interactive prototypes using Illustrator, Photoshop, InDesign, and Adobe XD for solutions like search portals, Chrome extensions, and Google Search Appliance connectors.
  • Conducted user testing and participated in quarterly product improvement cycles.
  • Received multiple certifications from Google Academy, primarily focused on Google Suite tools.
  • Used Salesforce Pardot for marketing automation and campaign management.
  • Worked daily with tools like Jira, Confluence, and Google Suite for documentation and collaboration.
  • Designed websites in WordPress for internal use and external clients.
  • Delivered all work in English for a U.S.-based client portfolio.

Internship Student

MC+A
01.2016 - 03.2017
  • Focused on corporate brand design, creating the company’s brand manual using Illustrator and InDesign.
  • Developed presentation templates tailored for various Google Slides use cases.
  • Supported front-end design efforts in collaboration with a Full Stack Developer, enhancing the UI of search interfaces with new features.

Education

Commercial And Advertising Art

DUOC UC
Viña Del Mar, Valparaíso
01.2012 - 01.2016

Skills

    Technology: Figma/FigJam, Lovable, V0, Sketch, InVision, Jira, Confluence, Amplitude, Power BI, Tableau, AT Internet, Braze, Firebase, Axure, Overflow, Flowchart, Miro, Emblue, Adobe Suite (Illustrator, XD, Photoshop, InDesign), HTML & CSS (Intermediate), Google Suite (Advanced), Microsoft Suite (Advanced)

    Skills:
    Strategic thinking & goal alignment (OKRs, KPIs)
    Business-driven product design
    Translating customer insights into strategic actions
    Design leadership aligned with company growth

    Languages: Native Spanish and Portuguese, fluent in English Currently learning Japanese and Italian

References

Constanza, Gajardo, Product Owner, constanza.gajardo@mail.udp.cl, +56 9 9337 8130, Coca-Cola

Software

Over the years, I’ve gained deep experience in SaaS software development—working side by side with engineering, product, and business teams to bring intuitive, scalable solutions to life through agile and iterative processes

Tennis

I've been playing tennis for over 9 years—it's my happy place. I love the rhythm, the strategy, the movement. It helps me stay focused, grounded, and energized. Always open to coordinating a match, whether it's friendly or competitive (bonus points if it's both!).

Timeline

Product Designer Lead

Wherex
02.2025 - Current

Product Designer

wherEX
09.2021 - 02.2025

Product Owner

Yapo.cl
10.2019 - 09.2021

UX/UI and UX Designer

Yapo.cl
08.2017 - 10.2019

Graphic Designer

Private Client
03.2017 - 07.2017

Visual Designer

MC+A
03.2016 - 03.2017

Internship Student

MC+A
01.2016 - 03.2017

Commercial And Advertising Art

DUOC UC
01.2012 - 01.2016

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Aline Buss AlfaroProduct Designer Lead