- Highly skilled professional working for the 2 biggest Retailers in Brazil and with a solid experience in sales working for Mondelez and Rich´s Corporation having the opportunity to have experienced both sides of the table,
- Managing big teams since I was 25 years old giving a solid Soft Skill capability.
- Develop Consumer Loyalty through well oriented Private Label strategy implementation - Leading Transformation roll in boosting Private Label Sales in the Group by rebuilding teams and processes in order to achieve in a period of one year a participation growth of Private Label bringing from +2PP participation of total food sales achieving a 21%. participation of total business.
- Leading a transversal strategy and unique strategy for Food and Non Food.
- Global Sourcing on Food and Non Food Categories
- Establish a structured planning for Seasonal, Food and Non Food Importations
- Grow participation of Importation sales over total sales of the Group thus increasing Consumer Loyalty through product differentiation. (Exclusive and Private Brands Products
- Developing a Trade MKT team in order to establish a process of selling promotional in-store activations with the industries.
- Establish and develop strategies in order to sell internal data to industries. - Data Monetization
- Develop Consumer Loyalty through a well oriented Private Label strategy implementation - Leading a Transformation roll in boosting Private Label Sales in the Group by rebuilding teams and processes in order to achieve in a period of three years a huge participation growth of Private Label bringing from 9% participation of total food sales to 20%.. - Leading a transversal strategy and unique strategy for Food and Non Food.
- Global Sourcing on Food and Non Food Categories - Establish a structured planning for Seasonal, Food and Non Food Importations - Grow participation of Importation sales over total sales of the Group thus increasing Consumer Loyalty through product differentiation. (Exclusive and Private Brands Products
- Managing Private Label Product Management and Commercial Team in order to deliver growth in Sales and Profit
- Responsible for the biggest area in Sales of the Company (Liquids and Beverages) managing a team of 6 buyers and 3 analists
- 20% Sales Growth and 2pp Margin Growth in the first year by establishing in a WholeSaler company the strategy of selling singles product;s instead of only boxed products.
- Responsible for all Sales Team and Channels all over Brazil (Distribution, Regional Retail & Key Account´s
- 30% sales Growth in one year by restructuring the entire sales team
- Strong results gave me the opportunity to be a General manager in Peru and Chile
- Responsible for heading a big team of Sales
- Responsible for all Modern Trade ( GPA, Carrefour and Walmart)
- Promoted to be the Sr. Sales Head of the company after having strong results over the years.