Summary
Overview
Work History
Education
Skills
Timeline
Generic
ALLAN GATE HOCK

ALLAN GATE HOCK

SAO PAULO

Summary

- Highly skilled professional working for the 2 biggest Retailers in Brazil and with a solid experience in sales working for Mondelez and Rich´s Corporation having the opportunity to have experienced both sides of the table,

- Managing big teams since I was 25 years old giving a solid Soft Skill capability.

Overview

14
14
years of professional experience

Work History

Private Label & Importation & Trade MKT Director

GRUPO PÃO DE ACUCAR
08.2022 - Current

- Develop Consumer Loyalty through well oriented Private Label strategy implementation - Leading Transformation roll in boosting Private Label Sales in the Group by rebuilding teams and processes in order to achieve in a period of one year a participation growth of Private Label bringing from +2PP participation of total food sales achieving a 21%. participation of total business.

- Leading a transversal strategy and unique strategy for Food and Non Food.

- Global Sourcing on Food and Non Food Categories

- Establish a structured planning for Seasonal, Food and Non Food Importations

- Grow participation of Importation sales over total sales of the Group thus increasing Consumer Loyalty through product differentiation. (Exclusive and Private Brands Products

- Developing a Trade MKT team in order to establish a process of selling promotional in-store activations with the industries.

- Establish and develop strategies in order to sell internal data to industries. - Data Monetization

Private Label & Importation Director

CARREFOUR BRASIL
06.2018 - 08.2022

- Develop Consumer Loyalty through a well oriented Private Label strategy implementation - Leading a Transformation roll in boosting Private Label Sales in the Group by rebuilding teams and processes in order to achieve in a period of three years a huge participation growth of Private Label bringing from 9% participation of total food sales to 20%.. - Leading a transversal strategy and unique strategy for Food and Non Food.

- Global Sourcing on Food and Non Food Categories - Establish a structured planning for Seasonal, Food and Non Food Importations - Grow participation of Importation sales over total sales of the Group thus increasing Consumer Loyalty through product differentiation. (Exclusive and Private Brands Products

PRIVATE LABEL SR. MANAGER

DIA BRASIL
07.2017 - 06.2018

- Managing Private Label Product Management and Commercial Team in order to deliver growth in Sales and Profit

COMMERCIAL SR MANAGER (BEVERAGES)

MAKRO BRASIL
10.2015 - 07.2017

- Responsible for the biggest area in Sales of the Company (Liquids and Beverages) managing a team of 6 buyers and 3 analists

- 20% Sales Growth and 2pp Margin Growth in the first year by establishing in a WholeSaler company the strategy of selling singles product;s instead of only boxed products.

Head of Sales

RICH PRODUCTS CORPORATION
04.2012 - 10.2015

- Responsible for all Sales Team and Channels all over Brazil (Distribution, Regional Retail & Key Account´s

- 30% sales Growth in one year by restructuring the entire sales team

- Strong results gave me the opportunity to be a General manager in Peru and Chile

HEAD OF SALES

MONDELEZ
05.2009 - 04.2012

- Responsible for heading a big team of Sales

- Responsible for all Modern Trade ( GPA, Carrefour and Walmart)

- Promoted to be the Sr. Sales Head of the company after having strong results over the years.

Education

MBA - Business Administration And Management

FIA
SAO PAULO
05.2008

High School Diploma -

AMERICAN SCHOOL OF RIO DE JANEIRO
RIO DE JANEIRO
12.1997

Skills

  • Strong Soft Skills
  • Product Development/ Sourcing
  • New Business Opportunities/ Innovation
  • Customer Loyalty

Timeline

Private Label & Importation & Trade MKT Director

GRUPO PÃO DE ACUCAR
08.2022 - Current

Private Label & Importation Director

CARREFOUR BRASIL
06.2018 - 08.2022

PRIVATE LABEL SR. MANAGER

DIA BRASIL
07.2017 - 06.2018

COMMERCIAL SR MANAGER (BEVERAGES)

MAKRO BRASIL
10.2015 - 07.2017

Head of Sales

RICH PRODUCTS CORPORATION
04.2012 - 10.2015

HEAD OF SALES

MONDELEZ
05.2009 - 04.2012

MBA - Business Administration And Management

FIA

High School Diploma -

AMERICAN SCHOOL OF RIO DE JANEIRO
ALLAN GATE HOCK