Summary
Overview
Work History
Education
Skills
Timeline
Generic
ALLAN GATE HOCK

ALLAN GATE HOCK

SAO PAULO

Summary

- Highly skilled professional working for the 2 biggest Retailers in Brazil and with a solid experience in sales working for Mondelez and Rich´s Corporation having the opportunity to have experienced both sides of the table,

- Managing big teams since I was 25 years old giving a solid Soft Skill capability.

Overview

14
14
years of professional experience

Work History

Private Label & Importation & Trade MKT Director

GRUPO PÃO DE ACUCAR
SAO PAULO
08.2022 - Current

- Develop Consumer Loyalty through well oriented Private Label strategy implementation - Leading Transformation roll in boosting Private Label Sales in the Group by rebuilding teams and processes in order to achieve in a period of one year a participation growth of Private Label bringing from +2PP participation of total food sales achieving a 21%. participation of total business.

- Leading a transversal strategy and unique strategy for Food and Non Food.

- Global Sourcing on Food and Non Food Categories

- Establish a structured planning for Seasonal, Food and Non Food Importations

- Grow participation of Importation sales over total sales of the Group thus increasing Consumer Loyalty through product differentiation. (Exclusive and Private Brands Products

- Developing a Trade MKT team in order to establish a process of selling promotional in-store activations with the industries.

- Establish and develop strategies in order to sell internal data to industries. - Data Monetization

Private Label & Importation Director

CARREFOUR BRASIL
SAO PAULO
06.2018 - 08.2022

- Develop Consumer Loyalty through a well oriented Private Label strategy implementation - Leading a Transformation roll in boosting Private Label Sales in the Group by rebuilding teams and processes in order to achieve in a period of three years a huge participation growth of Private Label bringing from 9% participation of total food sales to 20%.. - Leading a transversal strategy and unique strategy for Food and Non Food.

- Global Sourcing on Food and Non Food Categories - Establish a structured planning for Seasonal, Food and Non Food Importations - Grow participation of Importation sales over total sales of the Group thus increasing Consumer Loyalty through product differentiation. (Exclusive and Private Brands Products

PRIVATE LABEL SR. MANAGER

DIA BRASIL
SAO PAULO
07.2017 - 06.2018

- Managing Private Label Product Management and Commercial Team in order to deliver growth in Sales and Profit

COMMERCIAL SR MANAGER (BEVERAGES)

MAKRO BRASIL
SAO PAULO
10.2015 - 07.2017

- Responsible for the biggest area in Sales of the Company (Liquids and Beverages) managing a team of 6 buyers and 3 analists

- 20% Sales Growth and 2pp Margin Growth in the first year by establishing in a WholeSaler company the strategy of selling singles product;s instead of only boxed products.

Head of Sales

RICH PRODUCTS CORPORATION
SAO PAULO
04.2012 - 10.2015

- Responsible for all Sales Team and Channels all over Brazil (Distribution, Regional Retail & Key Account´s

- 30% sales Growth in one year by restructuring the entire sales team

- Strong results gave me the opportunity to be a General manager in Peru and Chile

HEAD OF SALES

MONDELEZ
SAO PAULO
05.2009 - 04.2012

- Responsible for heading a big team of Sales

- Responsible for all Modern Trade ( GPA, Carrefour and Walmart)

- Promoted to be the Sr. Sales Head of the company after having strong results over the years.

Education

MBA - Business Administration And Management

FIA
SAO PAULO
05.2008

High School Diploma -

AMERICAN SCHOOL OF RIO DE JANEIRO
RIO DE JANEIRO
12.1997

Skills

  • Strong Soft Skills
  • Product Development/ Sourcing
  • New Business Opportunities/ Innovation
  • Customer Loyalty

Timeline

Private Label & Importation & Trade MKT Director

GRUPO PÃO DE ACUCAR
08.2022 - Current

Private Label & Importation Director

CARREFOUR BRASIL
06.2018 - 08.2022

PRIVATE LABEL SR. MANAGER

DIA BRASIL
07.2017 - 06.2018

COMMERCIAL SR MANAGER (BEVERAGES)

MAKRO BRASIL
10.2015 - 07.2017

Head of Sales

RICH PRODUCTS CORPORATION
04.2012 - 10.2015

HEAD OF SALES

MONDELEZ
05.2009 - 04.2012

MBA - Business Administration And Management

FIA

High School Diploma -

AMERICAN SCHOOL OF RIO DE JANEIRO
ALLAN GATE HOCK