Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Anastasiya Anoika

Anastasiya Anoika

São Paulo

Summary

Accomplished Product Manager with a proven track record at Mentorama, enhancing product strategy and fostering customer insight. Excelled in relationship building and strategic planning, significantly improving process efficiencies. Skilled in Figma and adept at teamwork, consistently achieving project goals and driving innovation.Hello everyone! My name is Anastasia Anoika. I am a Belarusian expact living in Brazil. My mission is to help people and companies achieve their goals through the creation of digital products. I have 8 years of experience in the field of online education. I have been involved in product development, strategy planning, market analysis, unit economics calculation, team formation, client communication, and sales and returns process evaluation. The main focus of my work has been to create the most optimal offering for the user, taking into account their interests, cultural specifics, age, and hobbies. I worked for 3 years as a producer at Mentorama, an online school and a fast-growing Brazilian startup in the education sector. Mentorama was part of the Edtech leader in Russia - Skillbox - with an annual revenue of $100 million USD. In 2022, I migrated to the agribusiness sector. At Agro.Club, I strive to use my education in international relations and my skills in multiple languages to enhance product development strategies. My path through product planning, market analysis, and CRM has led me to my current role, where I advocate for user-oriented solutions, ensuring their resonance in various cultural landscapes. I consistently strive for innovation and promote teamwork. From senior business analyst to product development coordinator, I continue to use my skills and expertise in presentations to create products that meet the needs of the local market. As for myself, I am an optimistic person with highly developed communication skills. I enjoy learning new languages and discovering different cultures. My hobbies include sports, cinema, music, foreign literature, traveling, and spending leisure time with friends.

Overview

8
8
years of professional experience

Work History

Senior Business Analyst

Agroclub
04.2023 - 12.2023

- Identification, definition, and management of business requirements using various requirement analysis methods (interviews, document analysis) and tools;
- Analysis of business needs for process automation, preparation of technical specifications, testing, verification of results;
- Critical evaluation of requirements in terms of feasibility of their implementation;
- Participation in monitoring the compliance of implemented functionality with stated requirements;
- Development of a plan for the implementation of business processes;
- Organization and training of business process participants;
- Analysis of the impact of changes on the effectiveness of business processes.

Product Manager

Mentorama
09.2020 - 03.2023

- Researching customer data, market trends, competitive analysis and product viability;
- Preparing a product development strategy;
- Conducting a market analysis;
- Drawing up a business plan;
- Preparing a course for the launch (creating a draft of the program and a passport, checking the contracts and the documents, searching for the speakers);
- Calculate the metrics in a unit economy;
- Analyzing the competitor's product;
- Planning and organization of the filming process;
- Reporting pn the results in CRM systems;
- Dealing with the refund requests;
- Participation in meetings with the partners;
- Conducting webinars online.

Team Lead

Skyeng
07.2017 - 08.2020

- Management of a group of teachers (120 employees);

- Monitoring the execution of the main business processes (KPI, managing internal processes and systems);

- Motivating employees to work harder and improve their skeels;

- Conducting individual and group online meetings.

Team Lead, Project "Brazil"

Skyeng
10.2018 - 08.2019

- Creation and translation of materials into Portuguese for the Brazilian version of the website;
- Participation in the development of new products;
- Preparation of product strategy;
- Market analysis for the preparation of a business plan;
- Calculation of unit economics;
- Hiring employees for the project;
- Evaluation of customer service skills;
- Documentation of reporting results in CRM systems.

Product Development Coordinator

Agroclub
12.2023 - Current

- Formulation of proposals for improving, optimizing, and automating business processes;
- Compilation of descriptions of business processes in multiple languages;
- Communication with developers and designers to create new features;
- Analysis and compilation of feedback on the functionality of new developments;
- Development, implementation, and monitoring of KPIs and control procedures.

Freelance Interpreter (English, Russian, Portugues

Dals Media
08.2017 - 02.2018

- Translation of articles from English and Russian into Portuguese;
- Adaptation of texts for use on the Brazilian version of the magazine's website;
- Reporting on the results in CRM systems;
- Hiring freelance translators;
- Checking information for plagiarism before publishing materials.

English Language Teacher

English Language School "Hope"
04.2016 - 11.2017

- Teaching children aged 6 to 16;
- Development of practical methods for face-to-face and online learning;
- Preparation of the methodological plan;
- Reporting on the results in the crm system;
- Working with KPIs.

Education

Bachelor of International Relations - International Relations And Affairs

Belarussian State University
Minsk, Belarus
06.2014

Skills

  • Product Strategy
  • Product Packaging
  • Customer Insight
  • Design thinking
  • Product Roadmapping
  • Relationship Building
  • Microsoft Office
  • Decision-Making
  • Training and Onboarding
  • Strategic Planning and Alignment
  • Figma Software
  • Teamwork and Collaboration
  • Problem-Solving

Languages

Russian
Bilingual or Proficient (C2)
Portuguese
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Intermediate (B1)

Timeline

Product Development Coordinator

Agroclub
12.2023 - Current

Senior Business Analyst

Agroclub
04.2023 - 12.2023

Product Manager

Mentorama
09.2020 - 03.2023

Team Lead, Project "Brazil"

Skyeng
10.2018 - 08.2019

Freelance Interpreter (English, Russian, Portugues

Dals Media
08.2017 - 02.2018

Team Lead

Skyeng
07.2017 - 08.2020

English Language Teacher

English Language School "Hope"
04.2016 - 11.2017

Bachelor of International Relations - International Relations And Affairs

Belarussian State University
Anastasiya Anoika