Andre Palma

As Channel Manager at Atlassian in LATAM, I was responsible for developing, managing, and expanding partnerships with regional channel partners to drive revenue growth. This role required strategic planning, strong relationship-building skills, and sales expertise to empower partner success and maximize business opportunities across Latin America.

I worked closely with the sales team, fostering strong collaboration to align strategies and drive results. Under my leadership, the LATAM territory became one of Atlassian’s fastest-growing regions, with partner sales collaboration increasing from 30% to 58% over four years. In recognition of these achievements, I was honored as Partner Manager Champion of the Year in 2024.

As Managing Director at e-Core, I was responsible for leading the overall strategy, growth, and operations of the Consulting Business Unit. In this role, I drove business development, managed key client relationships, and ensured the successful delivery of technology solutions. Additionally, I oversaw cross-functional teams, managed budgets, and aligned company objectives with market demands to achieve sustainable growth.

During my tenure, I successfully led the e-Core team to achieve an impressive 120% CAGR and secured 75% of the Atlassian Solution Partner market share in the Brazilian region, positioning the company as a dominant player in the market.

As Head of Sales and Marketing, I led the development and execution of strategic initiatives to drive revenue growth and strengthen brand presence across the company’s operations in Brazil and New York, with a primary focus on the Atlassian Consulting Business.

I successfully built and scaled the sales and marketing team from the ground up, implementing proven sales practices and methodologies that enabled the company to grow from U$ 500K to U$ 8 million in revenue within a three-year period. Additionally, I spearheaded the company’s expansion into São Paulo, being the first team member to relocate and establish a new office and business presence in the city.

Due to the outstanding results achieved, I was invited to join the Atlassian Partner Council, an acknowledgment of my significant contributions to the company’s success and growth in the region.

As Head of Business Development, I was responsible for driving the company’s growth by identifying new business opportunities, establishing strategic partnerships, and expanding market reach across LATAM. This leadership role encompassed overseeing the business development strategy, managing key client relationships, and collaborating with cross-functional teams to align sales, marketing, and product offerings with market demands.

VendTek, a leading transaction processing software company specializing in prepaid and financial services markets, was acquired by a Brazilian investment firm. I was invited to join the team tasked with revamping and repositioning the business to maximize its growth potential.

Axur is a leading cybersecurity company that specializes in providing advanced threat intelligence and digital risk protection solutions. The company focuses on helping organizations protect their online presence, monitor digital threats, and prevent cyber attacks through proactive security measures.

After leaving the executive role at Axur in 2015, I continued to contribute as a Board Member until January 2021, providing strategic guidance and supporting the company’s growth and direction.

As Sales Director, I led and managed the sales team, developed and implemented sales strategies, and drove revenue growth. This leadership role involved building strong relationships with key clients, overseeing the sales pipeline, and ensuring sales targets were consistently met.

During my tenure, I was the first to relocate from the South of Brazil to São Paulo to establish not only a new office but also a business unit. Under my leadership, and by following the sales strategies and practices I implemented, we achieved significant growth, increasing revenue from R$ 3 million in 2011 to R$ 30 million in 2014.

As a Co-Founder at Axur, I played a key role in the executive leadership team, driving the company’s strategic objectives and overseeing day-to-day operations. My responsibilities included managing critical projects, coordinating cross-departmental efforts, and ensuring the successful delivery of Cyber Security Consulting solutions to clients. In addition to my operational role, I was instrumental in business development, client relations, and resource management, contributing significantly to the company’s growth and operational efficiency.

Provided technical support to internet clients, efficiently troubleshooting and resolving issues to ensure optimal customer satisfaction.

Conex was the first internet provider in Porto Alegre, my hometown. In 1999, I was recruited by Terra Networks, the largest internet service provider in Brazil, where I contributed to the company’s growth and success.