ANDREA CIOLETTE BAES

• Company Overview: Women's Health
• Led the global relationship with Orgadnon's headquarters, managing the full Women's Health P&L
• Drove medium- and long-term business strategy, ensuring alignment with the broader BD strategy
• Oversaw demand generation, marketing, and cross-functional project execution, focusing on patient journey and product launches
• Fostered an innovative approach within a mature product portfolio and led the team in preparing for upcoming product launches
• Collaboration with both private and public sector sales teams was crucial to drive sales and ensure the successful implementation of business strategies
• Achieved robust double-digit growth over a three-year period in the role, maintaining exceptional operating income and margins.
• Women's Health

• Company Overview: Oncology
• Managed the Oncology P&L, with a focus on Lung and Immuno-Oncology
• Led innovative projects such as artificial intelligence for tumor screening and diagnosis
• Built and led high-performing teams while promoting a culture of transparency and performance
• Developed and implemented strategic marketing plans to increase market share and drive revenue growth
• Collaborated with cross-functional teams to ensure alignment and execution of business objectives and inclusion on ANS and CONITEC
• Oncology

• Company Overview: Urology
• Led the successful launch of new products, ensuring competitive market penetration
• Cultivated strong relationships with Global Astellas Headquarters to align on strategic initiatives
• Managed sales and demand for the Urology portfolio, driving performance through targeted strategies
• Developed innovative marketing approaches to enhance brand presence and customer engagement
• Championed cross-functional collaboration between sales, medical affairs, and marketing teams to maximize efficiency and growth.
• Urology

Company Overview: Vaccines

• Directed a Technology Transfer process with the Brazilian Government, generating approximately USD 1 billion in revenue
• Managed a portfolio of vaccines and led strategic initiatives, including lifecycle management, market positioning, and sales growth for public and private sectors
• Led, formulated and developed of strategic plans, positioning and life-cycle strategy of vaccine portfolio.
• Management of #2 vaccine in Sales among all countries.
• Vaccines

• Company Overview: Oncology and Specialty Care
• Drove sales and demand for key therapeutic areas, including Breast Cancer, Immunology, and Respiratory
• Led product launches, managed budget and sales performance, and developed marketing campaigns to strengthen brand positioning
• Worked closely with KOLs and cross-functional teams to ensure successful market entry and growth
• Support to Afinitor recovery growth after 2 'plateau' years
• Plan the launching on upcoming Acute Heart Failure product.
• Oncology and Specialty Care

• Company Overview: Respiratory Line
• Maintain Singulair Leadership after LOE – 2012 and recovery of Prescription Leadership Singulair 2011
• Accompany and analyze product performance – Budget, Sales, Demand and OI and competition by way of auditing tools.
• Planning, implementing and accompanying product 'share-of-voice' product
• Interface with main target specialty KOLs.
• Customer segmentation, and business strategy
• Respiratory Line