Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
ANDRÉ CLARK

ANDRÉ CLARK

Vinhedo, SP

Summary

Over 20 years of experience in commercial leadership and general management achieved from multinational companies such as Brady Corporation, Avery Dennison, Roche Pharmaceuticals and Panamco; creating and executing strategic plans, commercial policies, budgeting and costs, marketing plans, structuring sales, after-sales, and customer service teams, negotiating credit lines, distribution, and defining products and applications. Highly experienced in managing the P&L, administrative, financial, commercial, after-sales, IT, procurement, engineering, and marketing areas, and others. Commercial activities carried out at companies in financial services, electrical-electronic, electrical-mechanical, capital goods, and textile, and food and drinks.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Marketing Director

WIT | wealth, investments & trust
Vinhedo, SP
07.2021 - 03.2023
  • Starting from the very basics of marketing, led the construction of a corporate marketing team.
  • Defined the target audience, marketing strategy, and rebranding.
    Analyzed the sales process to deliver support at every stage of the customer's life cycle.
  • Created and published the company's first branding campaign, and gained some 1000 articles and interviews from PR efforts.
  • Our digital marketing efforts got us from starting social media to having more followers and interactions than some of the most renowned brands in the financial market.
  • Managed a team of content, event, and AV producers as well as graphic designers.
  • Rendered services to 9 business units and internal communications.

Business Unit Director

WIT | wealth, investments & trust
Campinas, SP
08.2019 - 08.2021
  • In charge of creating a semi-digital business unit that would cater to entry-level customers, before the high-income and private services of the core business
  • Created the business model, its value proposition, differentiation, service portfolio, brand, go-to-market, and managed the strategy.

General Manager

Expambox
Campinas, SP
08.2016 - 10.2018
  • GM at Expambox, a manufacturer of bathroom accessories, mirrors and cabinets for over 55 years
  • Managed the whole operation including AOP, P&L, finance and accounting, sales, CS, manufacturing, supply, logistics, HR, and IT
  • Implemented MRP, CRM and metrics
  • Designed the first new product line in eight years
  • Negotiated the largest key accounts in Brazil, Argentina, Chile and Colombia.

Commercial Manager

Brady Corporation
Barueri, SP
01.2014 - 07.2015
  • Commercial leader of the custom labels business at Brady Brasil
  • In charge of the internal and external sales teams as well as the custom product development and engineering teams
  • The main markets were: automotive and automotive parts, appliances and electronics and consumer electronics
  • Led the commercial team through a crisis with the potential of irreversible damage, concluding with minimal loss
  • Managed contracts with Honda, Toyota, PSA, VW, MANN, Sony, Whirpool, WEG, Lenovo, Foxconn, etc.

Director

Grupo SHC
São Paulo, SP
04.2012 - 05.2013
  • Managing director of the custom labels business at Brady Brasil
  • In charge of the internal and external sales teams as well as the custom product development and engineering teams
  • The main markets were: automotive and automotive parts, appliances and electronics and consumer electronics
  • Led the commercial team through a crisis with the potential of irreversible damage, concluding with minimal loss
  • Managed contracts with Honda, Toyota, PSA, VW, MANN, Sony, Whirpool, WEG, Lenovo, Foxconn, etc.

General Manager

Bocamonte
San José, SJ
06.2009 - 09.2012
  • The superb rebel of Costa Rican gourmet coffee
  • Responsible for the company's start-up, patenting the brand in 29 countries, obtaining official registrations from governmental agencies, defining raw material suppliers, roasting and packaging service providers, creating the brand, product, strategy, price and markets
  • Purchase and importation of materials in the United States, France and China
  • Production and inventory planning, product development, packaging, preservation technology, defining and negotiating logistics services in Costa Rica and the UK
  • Setting up a virtual store, as well as sales to end consumers and distributors.

Marketing Manager

Avery Dennison
Bucks
09.2006 - 04.2009
  • Europe, Middle East and Africa, for Avery Dennison's Fastener Division
  • Responsible for the annual marketing plan, media plan, communication campaigns, B2B and B2C NPIs, events, fairs and exhibitions, suppliers and budget control and the Field Marketing team.

Business Unit Manager

Avery Dennison
Vinhedo, SP
09.2002 - 09.2006
  • Responsible for redefining and restructuring the business, market strategy, defining product portfolio, pricing, packaging, redefining quality parameters and systems, opening new business in the MERCOSUR and purchasing commodities such as polypropylene and packaging for the injection moulded plastics business
  • Turned a loss-making unit into the world's highest ROI for the Division.

Regional Growth Leader

Avery Dennison
Vinhedo, SP
09.2004 - 08.2006
  • Leader of Latin America's short-term growth program for all Avery Dennison's units in the Region
  • Led the Horizon 1 project, which developed a set of sales projects that, through the accelerated allocation of resources and focus, achieved sales results within 100 days
  • Responsible for identifying and leading projects across the Region, defining teams, launching and following-up on the projects, and managing 13 indirect reports (matrix structure).

Regional Sales Manager

Avery Dennison
San José, SJ
04.2001 - 09.2002
  • Sales manager for Central America and the Dominican Republic
  • Managed the distribution network in the region
  • Expressive growth through, negotiation, improved logistics, training of sales reps, visiting end-users, and finding innovative opportunities
  • Two times Presidents Club.

Jr. Communications Manager

Roche
San José, SJ
11.1999 - 11.2000
  • Responsible for executing communication campaigns and strategic actions to launch the Xenical and promote Accutane in the Central American and Caribbean markets
  • Worked with local PR agencies, leading doctors and patients across the region to generate newsworthy information for the press.

Education

Master of Business Administration - MBA -

Instituto Tecnológico de Costa Rica
1999

Bachelors - Collective Communications

Universidad de Costa Rica
1996

Skills

  • SKILLS
  • Brand Positioning
  • Sales
  • Marketing
  • Leadership
  • Strategy
  • Branding
  • P&L
  • AOP
  • KPIs
  • CRM
  • Digital Marketing
  • PR
  • Results
  • Sales Expertise
  • Time Management
  • Communications Management
  • Campaign Planning

Certification

University of Oxford Oxford Digital Marketing: Disruptive Strategy Programme

Languages

English
Bilingual or Proficient (C2)
French
Intermediate (B1)
Portuguese
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)

Timeline

Marketing Director - WIT | wealth, investments & trust
07.2021 - 03.2023
Business Unit Director - WIT | wealth, investments & trust
08.2019 - 08.2021
General Manager - Expambox
08.2016 - 10.2018
Commercial Manager - Brady Corporation
01.2014 - 07.2015
Director - Grupo SHC
04.2012 - 05.2013
General Manager - Bocamonte
06.2009 - 09.2012
Marketing Manager - Avery Dennison
09.2006 - 04.2009
Regional Growth Leader - Avery Dennison
09.2004 - 08.2006
Business Unit Manager - Avery Dennison
09.2002 - 09.2006
Regional Sales Manager - Avery Dennison
04.2001 - 09.2002
Jr. Communications Manager - Roche
11.1999 - 11.2000
Instituto Tecnológico de Costa Rica - Master of Business Administration - MBA,
Universidad de Costa Rica - Bachelors, Collective Communications

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ANDRÉ CLARK