Antonio Primola
Minas Gerais,Brazil
Summary
Dynamic professional with a robust skill set in executive-level presentation, adaptability to market shifts, and tactful negotiation. Proven track record in driving sales growth initiatives and new business development through innovative visioning and commercial strategy. Resilience in high-pressure situations and efficient time management are key strengths, supporting career goals focused on expanding strategic influence within the industry.
Overview
30
30
years of professional experience
Work history
Country Head of Ultrasound (Brazil) & Regional Business Partner – Latin America
Siemens Healthineers
2023.01 - 2026.05
- Strategic and operational leadership of the ultrasound business
- Market expansion and acceleration of technology adoption
- Development of strategic partnerships and innovation ecosystems
- Delivery of sustainable growth across multi-country environments
Strategic Accounts Leader (C-Level)
2021.01 - 2023.01
- Managed largest healthcare groups in Brazil with direct CEO interface
- Led transformation initiatives within strategic clients
- Implemented innovative business models (digital, financial, care delivery)
- Strengthened market leadership in key accounts
National Sales Director – Diagnostics (IVD)
2019.01 - 2021.01
- Defined and executed national growth strategy
- Led high-value and complex negotiations
- Integrated multiple business units
Senior Regional Leader – Diagnostics (IVD/IVV)
2013.01 - 2019.01
- Delivered consistent regional growth
- Led cross-functional and multi-channel teams
Enterprise Sales Leader – Strategic Solutions
Abbott
2011.01 - 2013.01
- Developed high-value integrated solutions
- Managed large public and private accounts
- Integrated analytics, automation, and clinical decision support
Business Unit Leader – Diagnostics
2008.01 - 2011.01
- Expanded molecular diagnostics market
- Partnered with government and healthcare organizations
Education
MBA -
Fundação Dom Cabral
Master's in Business Administration - undefined
FPL
Executive Program - undefined
Florida State University
Digital Leadership - undefined
FIA Business School
Neuroscience - undefined
UFSC
Engineering Degree - undefined
UFMG
Skills
- Executive-Level presentation
- Adaptability to market shifts
- Tactful negotiation
- Sales growth initiatives
- Resilience in high-pressure situations
- Efficient time management
- Innovative visioning
- New business development
- Commercial strategy
LANGUAGES
Portuguese (Native)
English (Fluent)
Spanish (Fluent)
EXECUTIVE VALUE PROPOSITION
- Leadership of large-scale healthcare transformation
- Strong performance in complex, regulated, and competitive environments
- Consistent track record of profitable growth
- Development of long-term strategic partnerships
- Ability to integrate strategy, technology, and execution
- Leadership of high-performance teams across multicultural environments (LATAM)
KEY IMPACT
- 120M+ lives impacted through healthcare access expansion
- BRL 5B+ in structured and closed contracts
- 41% market share in strategic accounts
- 85% of C-Level clients with NPS > 8
- Leadership in digital transformation, innovation, and new financial models
- Strong contribution to healthcare access and system efficiency
EARLY CAREER
Baxter | Boston Scientific | Eli Lilly | Blausiegel (Progressive leadership career in healthcare and life sciences)
Timeline
Country Head of Ultrasound (Brazil) & Regional Business Partner – Latin America
Siemens Healthineers
2023.01 - 2026.05
Strategic Accounts Leader (C-Level)
2021.01 - 2023.01
National Sales Director – Diagnostics (IVD)
2019.01 - 2021.01
Senior Regional Leader – Diagnostics (IVD/IVV)
2013.01 - 2019.01
Enterprise Sales Leader – Strategic Solutions
Abbott
2011.01 - 2013.01
Business Unit Leader – Diagnostics
2008.01 - 2011.01
Master's in Business Administration - undefined
FPL
Executive Program - undefined
Florida State University
Digital Leadership - undefined
FIA Business School
Neuroscience - undefined
UFSC
Engineering Degree - undefined
UFMG
MBA -
Fundação Dom Cabral