Hi, I’m
Artur Martins
Data Project Manager
São Paulo
Summary
With over 10 years of experience in digital media, I am a data-driven professional with a unique combination of technical and strategic expertise. I have a deep understanding of Adtech and programmatic and have worked with brands to effectively reach their target audiences through digital channels. My skills in media planning and campaign execution have been honed through years of experience working with a wide range of audiences and tools.
Overview
10
years of professional experience
5
years of post-secondary education
2
Languages
Work History
JCDecaux BrazilSão Paulo
Data Project Manager
07.2021 - Current
Job overview
- Led the implementation and operation of the DMP (Data Management Platform), enabling clients to strategically plan and evaluate their DOOH (Digital Out of Home) retail media campaigns by leveraging retail data extensively.
- Acted as a Product Manager, managing the local roadmap for testing, evaluating, and calibrating JCDecaux proprietary platforms to enhance our data offering in the Brazilian market.
Internal leader of the project aimed at transforming the way OOH audiences are measured, shifting from a survey-based model to a new methodology utilizing wifi sensors and mobile data, which will enable programmatic selling. - Successfully implemented data solutions to improve OOH media planning and measurement capabilities, resulting in more efficient and effective media strategies
- Provided training to marketing and sales teams on the OOH data solutions implemented in Brazil, resulting in improved understanding and utilization of the data.
- Maintained strong relationships with the global data team, ensuring alignment on key initiatives
Amnet - Dentsu Aegis NetworkSão Paulo
Programmatic Media Manager
02.2021 - 07.2021
Job overview
- Successfully managed and mentored a programmatic team, contributing to the overall success of the agency's programmatic efforts
- Managed audiences using both DMP (Data Management Platform) and CDP (Consumer Data Platform) to gain deeper insights and improve targeting strategies.
Amnet - Dentsu Aegis NetwokSão Paulo
Programmatic Media Supervisor
07.2019 - 02.2021
Job overview
- Achieved significant growth in programmatic buying investment, increasing it from 13% to 45% of total digital spending within 2.5 years through the development and implementation of consistent media results and effective programmatic strategies
- Delivered one advanced programmatic use case helping the agency to become a Google Certified Partner
- Implemented a Consumer Data Platform (CDP) in collaboration with other stakeholders
Amnet - Dentsu Aegis NetworkSão Paulo
Senior Programmatic Media Analyst
06.2018 - 07.2019
Job overview
- Developed and executed programmatic buying strategies that led to an improvement in media efficiency of 38% in 12 months
Established optimization processes that improved media efficiency, resulting in cost savings for clients. - Led media tagging efforts in order to increase first-party data collection and enhance targeting capabilities.
- Implemented AdTech solutions such as MOAT, Kantar, Nielsen, IAS to improve campaign measurement, brand safety, and reduce ad fraud.
- Developed programmatic buying best practices and guidelines to ensure a high level of brand safety and reduce ad fraud.
BETC HavasSão Paulo
Digital Media Coordinator
11.2015 - 06.2018
Job overview
- Developed and executed effective digital campaigns that delivered strong results for clients.
- Led weekly calls with clients to discuss campaign optimization, present media results and make data-driven decisions to improve campaign performance.
- Utilized my expertise in digital marketing to drive business growth and increase ROI for clients.
- Strong client-facing skills and ability to build and maintain successful client relationships.
Bay AdvertisingSão Paulo
Digital Media Analyst
12.2013 - 11.2015
Westwing BrazilSão Paulo
Marketing Intern
08.2013 - 12.2013
Education
Fundação Dom CabralSão Paulo
Master of Science from Business Management
04.2016 - 09.2017
Mackenzie UniversitySão Paulo
Bachelor of Arts from Advertising
08.2010 - 07.2014
Skills
Digital Media Planning
Timeline
Data Project Manager
JCDecaux Brazil
07.2021 - Current
Programmatic Media Manager
Amnet - Dentsu Aegis Network
02.2021 - 07.2021
Programmatic Media Supervisor
Amnet - Dentsu Aegis Netwok
07.2019 - 02.2021
Senior Programmatic Media Analyst
Amnet - Dentsu Aegis Network
06.2018 - 07.2019
Fundação Dom Cabral
Master of Science from Business Management
04.2016 - 09.2017
Digital Media Coordinator
BETC Havas
11.2015 - 06.2018
Digital Media Analyst
Bay Advertising
12.2013 - 11.2015
Marketing Intern
Westwing Brazil
08.2013 - 12.2013
Mackenzie University
Bachelor of Arts from Advertising
08.2010 - 07.2014
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