Augusto Dorigan

Led and worked on innovation and trade marketing initiatives.

Key responsibilities:

- Annual execution plan for the Big Bets portfolio – omnichannel and multicategory brands;
- Design and alignment of macro success KPIs for innovations;
- Trade budget innovation owner;
- Demand planning;

- Lead of the regional execution for the innovation portfolio.

Led end-to-end planning and execution of innovation launches across multiple brands and formats in the Brazilian market, with a 360° approach.

Key Responsibilities:

- Led launches of Tanqueray RTD, Infusions, IN&Outs, and Bossa Nova across all categories;
- Consolidated JW Blonde in the Brazilian market;
- Managed launch events for Bossa Nova and "Draught Cocktail - Chopperas de Drink";
- Developed and executed 360° trade plans for all launches (On/Off Trade, E-commerce, Events);
- Analyzed launch performance KPIs and reporting;
- Participated in Innovation BPM processes;
- Regionalized On Trade campaigns for JW Blonde, achieving top SKU performance since launch;
- Designed nationwide tasting plans for Off Trade channel;
- Fostered strong engagement with commercial teams to support rollout strategies;
- Managed area budget (A&P and TS);
- Oversaw production, control, and distribution of MPOS materials;
- Owned the Trends and budget provisioning process;

Worked on innovation and trade marketing initiatives, focusing on category intelligence, product launch, and channel execution for both on and off trade environments.

Key Responsibilities:

- Led the national launch of Johnnie Walker Blonde;
- Supported S&OP processes (reporting, planning, and demand forecasting);
- Structured data intelligence within the innovation category;
- Developed Sell-In, Sell-Out, RoS reports and tracked SKU availability in the market;
- Managed budget control and financial health analysis;
- Handled payment processing and fund provisioning;
- Analyzed market trends and managed budget allocation;
- Quoted and produced trade and event materials for Events, On and Off Trade
- Created digital assets for client E-commerce platforms

Responsible for managing and optimizing the performance of the Events channel, ensuring alignment with brand strategy and financial goals.

Key Responsibilities:

- Oversaw event channel performance and operations;
- Monitored success KPIs and implemented improvements;
- Led post-pandemic restructuring of the channel to enhance credibility and visibility within the company;
- Managed budget control and financial health analyses;
- Provided support to the Sales team negotiations;
- Conducted sales performance analysis (Variable Compensation);
- Handled client payments and negotiations and contracts;
- Managed sponsorship investments for the channel.

Worked on strategic projects through a job rotation structure across Sales Planning, Off Trade, and Marketing, driving agile solutions and innovation.

Key Responsibilities:
Sales Planning
- Supported the design and monitoring of the Sales team’s Variable Compensation;
- Restructured the payment process during the pandemic;
- Conducted performance tracking and reporting Variable Compensation.
Off Trade
- Development of MPOS solutions;
- Planning and execution of Retail Media initiatives. Marketing
- 360° activation of the Johnnie Walker documentary in Brazil (launch, communications, partnerships, PR);
- Organized promotional events and activations in major retail chains and e-commerce platforms;
- Launched 4 brand collaborations;
- Led the Walkers Project — collaboration with startups to support Johnnie Walker’s purpose-driven and sustainable brand positioning.