Barbara Silva
São Paulo
Summary
HR professional with 5+ years of experience in multinational environments across the technology and retail industries. Specialized in Talent Acquisition, Employer Branding, and HR Business Partnership, with a proven track record of developing teams, optimizing recruitment processes, and strengthening organizational culture. Passionate about shaping people strategies that align talent, business goals, and culture. Currently pursuing an MBA in People Management at the University of São Paulo (USP).
Overview
5
5
years of professional experience
Work History
Senior Talent Acquisition Specialist
Keeta
08.2025 - Current
- Lead full-cycle recruitment for senior and critical roles, supporting Brazil's pre-launch hiring operations and ensuring high-quality recruitment aligned with business strategy during high-demand periods.
- Lead the design and execution of the Fresh Graduate Program for a key business division, driving end-to-end recruitment for 120+ candidates and enhancing process efficiency, stakeholder alignment, and talent pipeline quality.
- Develop and implement strategic sourcing initiatives to build long-term, high-quality talent pipelines for niche and business-critical roles, strengthening future hiring readiness.
Human Resources Specialist
Huawei
05.2023 - 07.2025
- Manage high-demand recruitment from entry-level to executive leadership across commercial, sales, technical, and administrative functions ensuring high-quality and timely hiring for Brazil and Latin America in key projects.
- Serve as a strategic HR partner to leaders and managers, providing consultative guidance on employee relations, policy alignment, and organizational culture initiatives across all Brazilian business units.
- Lead and coach the recruitment team to enhance process efficiency, elevate hiring quality, and support cultural integration for new employees during a period of dynamic business growth.
- Direct employer branding initiatives in collaboration with 15+ top-tier universities, increasing internship and graduate applications by 50% through strategic partnerships and active engagement with academic leaders.
- Design and deliver engagement and culture-building programs for 800+ on-site and 1,200+ nationwide employees, strengthening connection, alignment, and sense of belonging across teams.
Human Resources Trainee
Huawei
07.2021 - 05.2023
- Managed high-volume recruitment for internship, apprentice, and entry-level positions, overseeing 30+ openings per month while maintaining a strong candidate experience.
- Designed and led a monthly workshop program for interns to enhance understanding of the company's business, career development, and internal mobility opportunities achieving full participation and highly positive feedback.
- Supported employer branding initiatives to promote an inclusive and collaborative workplace culture for over 600 on-site employees.
Customer Service Assistant
Atento Brasil
06.2020 - 06.2021
- Delivered customer support across multiple channels, strengthening communication and stakeholder management skills. Supported team leadership in coordinating service operations and process improvements, building early experience in people and performance management.
Education
MBA - People Management
University of São Paulo (USP)
01-2026
Specialization - Preparing to Manage Human Resources
University of Minnesota
01-2024
Bachelor of Arts - Psychology
UNINOVE
01-2023
LANGUAGES
English: Fluent
Portuguese: Native
Spanish: Advanced
PRIZES
Huawei Best Team Leader Rising Stars Training 2024 - Certificate of honor for proactive attitude and leadership skills during training in China., Huawei Future Star Medal 2023 - Award for contribution and dedication to reach HR goals., LAC ICT Talent Summit 2022 - Invitation to join a Technology Summit in Mexico City to discuss digital talent development and new economic growth with authorities, policymakers and enterprises. Event supported by EFE: and UNESCO.
Timeline
Senior Talent Acquisition Specialist
Keeta
08.2025 - Current
Human Resources Specialist
Huawei
05.2023 - 07.2025
Human Resources Trainee
Huawei
07.2021 - 05.2023
Customer Service Assistant
Atento Brasil
06.2020 - 06.2021
MBA - People Management
University of São Paulo (USP)
Specialization - Preparing to Manage Human Resources
University of Minnesota
Bachelor of Arts - Psychology
UNINOVE