BEATRIZ SIMÕES
Product Manager
Contagem,MG
Summary
Professional with substantial experience in guiding product development and driving market success. Adept at leveraging data-driven insights, leading cross-functional teams, and aligning projects with business goals. Strong focus on collaboration, flexibility, and delivering impactful results. Skilled in strategic planning, user experience optimization, and agile methodologies.
Overview
10
10
years of professional experience
Work History
Product Manager
DTI SISTEMAS
11.2021 - Current
- Experienced and results-oriented Project Manager with a proven track record of successfully delivering software projects in fast-paced, agile environments.
- Expertise in backlog refinement, sprint planning, stakeholder management, and continuous improvement methodologies.
- Acting as a team leader, always fostering collaborative and high-performing teams. Seeking opportunities to contribute to innovative and challenging projects.
- Management of the backlog with scope increase without impacting the final delivery.
- Concern for and focus on user experience (UX/UI), always communicating and working collaboratively with the designer.
- Development and complete creation of user manuals and project documentation.
Product Growth
Qualidente Clinica Odontológica
03.2018 - 02.2021
- I began my professional journey as a Product Growth Analyst at a dental clinic (Qualidente), where I optimized conversion funnels and increased user retention. I developed and implemented efficient strategies that resulted in significant growth in key metrics.
- Increased conversion rates by 43% through A/B testing and optimization of landing pages/user flows.
- Drove 32% growth in user acquisition through targeted marketing campaigns and strategic partnerships.
- Improved user retention by 60% by implementing personalized onboarding and engagement strategies.
- Increased average revenue per user (ARPU) by 12% through pricing optimization and new feature development.
- Reduced customer churn by 8% by identifying and addressing key pain points in the user journey.
- Implemented viral growth strategies that resulted in 15% increase in organic user acquisition.
- Developed and implemented product-led growth strategies, leveraging the product itself as the primary driver of acquisition, conversion, and expansion.
- Collaborated with marketing, sales, engineering, and customer success teams to align growth initiatives across the organization.
Process Engineering Intern
Ingevity
05.2015 - 03.2016
- Proactively identified and mitigated process safety risks through HAZOP and What-if analyses, contributing to optimized plant performance and high product quality.
- Developed and reviewed engineering and process flowcharts to ensure efficient and safe plant operations.
- Responsible for implementing changes to industrial line designs using the PROCAD P&ID tool, following the identification of necessary improvements.
Education
MBA - INDUSTRIAL RISK AND SAFETY MANAGEMENT
Candido Mendes University
Rio De Janeiro, Brazil08-2020
Bachelor of Science - Chemical Engineering
Federal Rural University of Rio De Janeiro
Rio De Janeiro, Brazil12-2016
Skills
- KPI tracking
- Project planning
- Product strategy
- Product lifecycle management
- Product roadmaps
- User story creation
- Agile software development
- Stakeholder communications
- Prioritization and execution
- Data analytics
- User and UX research
- Project management
- Scrum framework
- A/B testing
- Product metrics analysis
- App development
- Negotiation
- Category growth
- Product development
- Product backlog management
Teamwork and collaboration
Product vision and strategy
Former athlete, still loving and playing sports.
I was a competitive swimmer with the Brazilian Swimming Federation until I was 17. I then decided to focus on my studies, as the academic environment I chose lacked the necessary support structure for athletes. This meant leaving the team, but I continue to swim and weight train daily.
Languages
Portuguese
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Spanish
Elementary (A2)
Accomplishments
- Resolved product issue through consumer testing.
- Supervised team of 7 staff members.
- Documented and resolved [Issue] which led to [Results].
Timeline
Product Manager
DTI SISTEMAS
11.2021 - Current
Product Growth
Qualidente Clinica Odontológica
03.2018 - 02.2021
Process Engineering Intern
Ingevity
05.2015 - 03.2016
MBA - INDUSTRIAL RISK AND SAFETY MANAGEMENT
Candido Mendes University
Bachelor of Science - Chemical Engineering
Federal Rural University of Rio De Janeiro
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