Bruno Santos
Jundiaí,Brazil
Summary
Motivated professional with experience in business development, customer success and process optimization, focused on improving performance and proposing strategic solutions. Fluent in English with international experience in Canada and a degree in Public Administration from UNESP. Passionate about the automotive world since childhood, especially the design, engineering excellence and motorsport heritage of iconic Italian brands. Inspired by Italy’s culture and innovation mindset, I see the Global MBA at Bologna Business School as the next step to connect my career with the automotive and luxury industry.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
Work history
Business Development Analyst
Gêneses IT
Jundiaí, Sao Paulo
09.2025 - Current
- Lead new business generation via structured outreach (email, calls, LinkedIn and partner mapping).
- Implement innovative prospecting strategies and testing cycles to increase lead efficiency.
- Analyze data to identify opportunity patterns and support pipeline growth.
- Collaborate with marketing and sales teams to align messaging and segmentation.
- Manage CRM organization, qualification and accurate tracking of interactions.
- Drive improvement initiatives and propose new workflows to optimize conversion and productivity.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Applied positive customer service approach to increase satisfaction levels.
Customer Success Analyst
Gêneses IT
Jundiaí, Sao Paulo
06.2023 - 01.2024
- Ensured CRM accuracy and alignment with cross-functional teams.
- Identified new opportunities inside client accounts and supported business expansion.
- Developed Excel-based control spreadsheets for workflow organization and performance reporting.
- Delivered weekly operational reports to leadership with actionable insights.
- Provided exceptional customer service, enhancing customer loyalty.
- Utilised CRM software effectively to track customer interactions.
Manager
Tabacaria Tangerine Dream
Araraquara, Sao Paulo
11.2021 - 01.2023
- Led day-to-day operations, team productivity and customer experience.
- Managed financial control, cash flow, product stock and pricing strategies.
- Oversaw digital marketing initiatives to enhance brand visibility and retention.
- Structured and monitored sales KPIs to guide team performance and revenue targets
VOLUNTEER
Grupo Força Jovem
Jundiaí, Sao Paulo
08.2018 - 12.2019
Education
Bachelor of Public Administration -
UNESP - Universidade Estadual Paulista Júlio de Mesquita
Araraquara, Sao Paulo 01.2021 - 12.2025
Luxury Market & Aspirational Consumption
ESPM - Escola Superior de Propagando e Marketing
São Paulo, Sao Paulo 09.2025 - 09.2025
Business Management Course
Start Pro
Jundiaí, Sao Paulo 01.2016 - 06.2017
International Exchange Program
Rutland Senior Secondary
Kelowna, Vancouver, Canada 08.2017 - 02.2018
Skills
Languages:
- English (Advanced)
- Spanish (Beginner)
- Portuguese (Fluent)
Technical Skills:
- Excel workflow structuring
- CRM Systems
- KPI development
- Lead qualification: BANT, SPIN, CHAMP
- Office Package (Intermediate)
- Canva (Intermediate)
- Market research methodologies
- Strategic partnership building
- Pipeline Management
- CRM Software proficiency
- Lead generation
Timeline
Business Development Analyst
Gêneses IT
09.2025 - Current
Luxury Market & Aspirational Consumption
ESPM - Escola Superior de Propagando e Marketing
09.2025 - 09.2025
Customer Success Analyst
Gêneses IT
06.2023 - 01.2024
Manager
Tabacaria Tangerine Dream
11.2021 - 01.2023
Bachelor of Public Administration -
UNESP - Universidade Estadual Paulista Júlio de Mesquita
01.2021 - 12.2025
VOLUNTEER
Grupo Força Jovem
08.2018 - 12.2019
International Exchange Program
Rutland Senior Secondary
08.2017 - 02.2018
Business Management Course
Start Pro
01.2016 - 06.2017