Caio Ribeiro
Três Rios,RJ
Summary
Seasoned Media Buyer with expertise in leading data-driven, performance-focused campaigns across various digital channels. Specializing in e-commerce brands, advanced tools such as Triple Whale, Google Analytics 4, Shopify, and Motion App are leveraged to deliver insightful, actionable reports and optimize campaigns. Strong focus on key KPIs like New Customer Acquisition Cost (nCAC), ROAS, and overall campaign performance drives continuous growth through strategic planning, testing, and meticulous budget management. Success is rooted in transparent communication and reporting, guiding clients toward informed, data-driven decisions that maximize ROI.
Overview
5
5
years of professional experience
3
3
Certification
Work History
Associate Strategist Media Buyer
Structured
2024.06 - Current
- Lead end-to-end paid social media campaigns, from setup to ongoing optimization and performance analysis.
- Specialize in e-commerce brands, leveraging Triple Whale, Google Analytics 4, Shopify, and Motion App to cross-analyze data for insights.
- Generate detailed reports—monthly, 14-day, and weekly period-over-period—focusing on KPIs such as New Customer Acquisition Cost (nCAC), New Customer ROAS, and overall ROAS.
- Utilize advanced testing methodologies to collect and interpret data, refining strategies to maximize ROI.
- Manage budgets and provide accurate monthly forecasts, ensuring cost efficiency and clear financial planning.
- Create and execute strategic campaign plans across multiple digital channels, blending creative innovation with analytical precision to meet client objectives.
- Communicate effectively with stakeholders, producing data-driven reports that promote transparency and informed decision-making.
- Conduct trend analysis and market research to enhance campaign performance, focusing on performance reporting and accountability to meet client goals.
Senior Media Buyer
Stealth White Label Agency
2023.07 - 2024.06
- Leadership in Paid Social Campaigns:
Spearhead comprehensive paid social media campaigns, ensuring seamless execution from initial setup to ongoing optimizations and performance analysis. - Data Analysis & ROI Enhancement:
Employ advanced testing methodologies to gather and analyze data, refine strategies, and maximize return on investment in paid media efforts. - Budget Oversight & Cost Efficiency:
Manage campaign budgets meticulously, ensuring efficient expenditure and precise monthly cost forecasting. - Strategic Campaign Development:
Design and implement strategic campaign plans across diverse digital channels, combining creativity and analytical prowess to meet business objectives. - Stakeholder Communication:
Produce and present insightful reports to stakeholders, fostering transparency and informed decision-making through comprehensive data analysis. - Trend Analysis for Strategic Insights:
Leverage trend analysis and market insights to guide data-driven decisions, enhancing campaign effectiveness and adaptability to market changes. - Campaign Launch & Continuous Optimization:
Oversee the launch and ongoing optimization of marketing campaigns, adapting strategies based on market trends and performance data to achieve optimal outcomes. - Performance Reporting & Accountability:
Maintain a commitment to transparency by providing regular updates on campaign performance, promoting a culture of continuous improvement and strategic agility.
Paid Ads Manager
Facilita Juridico
2022.03 - 2022.05
- Set up CRM tools integrated with ad platforms.
- Managed paid traffic and performance strategy across Google, Facebook, TikTok, and LinkedIn.
- Created and optimized ad campaigns on major platforms.
- Configured custom conversions using Google Tag Manager (GTM) for complete page tracking.
- Generated qualified leads for both B2B and B2C markets.
- Implemented and analyzed data from Google Analytics, created custom goals, and monitored audience quality and campaign metrics.
- Built reports and dashboards to track and measure account performance.
- Conducted A/B testing and experiments on ad platforms.
- Installed and configured pixels on websites, creating custom conversions for specific campaign needs.
- Managed internal workflows to execute tasks efficiently.
- Developed and maintained relationships with customers and suppliers through account development.
- Accomplished multiple tasks within established timeframes.
Media Buyer
V4 Company
2021.08 - 2022.03
- Set up CRM tools integrated with ad platforms.
- Managed paid traffic and performance strategy across Google, Facebook, TikTok, and LinkedIn.
- Created and optimized ad campaigns on major platforms.
- Configured custom conversions using Google Tag Manager (GTM) for complete page tracking.
- Generated qualified leads for both B2B and B2C markets.
- Implemented and analyzed data from Google Analytics, created custom goals, and monitored audience quality and campaign metrics.
- Built reports and dashboards to track and measure account performance.
- Conducted A/B testing and experiments on ad platforms.
- Installed and configured pixels on websites, creating custom conversions for specific campaign needs.
- Managed internal workflows to execute tasks efficiently.
- Utilized advanced querying, visualization and analytics tools to analyze and process complex data sets.
- Worked with stakeholders to develop quarterly roadmaps based on impact, effort and test coordinations.
Education
Economics - Economics
UFRRJ
Três Rios, RJ12.2022
Course of Paid Media Sobral -
Grupo Sobral
Remote06.2022
Skills
- Google Ads
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- Market Research and Analysis
- KPIs Identification
- Business Needs Analysis
- Data Analytics
- Campaign Launch and Lifecycle Management
- KPI Monitoring
- Task Prioritization
- Problem-solving aptitude
- Consumer Behavior Research
Languages
English
Portuguese
Spanish
Placeofbirth
Três Rios
Personal Information
- Title: PAID ADS SPECIALIST
- Date of Birth: 08/15/1995
- Nationality: Brazilian
Certification
- Google Ads Display, Google - Jun 2024
- Google Ads Search, Google - Jun 2024
- Google Analytics, Google - Aug 2023
Work Preference
Work Type
Full TimePart TimeWork Location
RemoteHybridImportant To Me
Work-life balanceCompany CultureFlexible work hoursCareer advancementPaid time offWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Associate Strategist Media Buyer
Structured
2024.06 - Current
Senior Media Buyer
Stealth White Label Agency
2023.07 - 2024.06
Paid Ads Manager
Facilita Juridico
2022.03 - 2022.05
Media Buyer
V4 Company
2021.08 - 2022.03
Economics - Economics
UFRRJ
Course of Paid Media Sobral -
Grupo Sobral
- Google Ads Display, Google - Jun 2024
- Google Ads Search, Google - Jun 2024
- Google Analytics, Google - Aug 2023
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