Camila Melo
São Paulo
Summary
Proactive professional with 8 years of experience planning, problem-solving, predicting trends, and helping companies to achieve their marketing goals. Collaborative approach and efficient decision-making led to high-quality outcomes. Seeking for companies that want to change the world into a better place, more sustainable and more equal.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Strategic Planning Manager
Seller Agency
Remote
12.2019 - Current
- Collaborate with stakeholders to identify business needs and data sources.
- Develop strategic marketing campaigns to achieve clients' needs such as increasing brand awareness, lead generation, or digital sales.
- Plan client's path, establishing their unique voice, OKR´s and KPI's
- Manage freelancers' and partners' deliverables and guarantee it meets clients´ expectations and deadline.
- Analyze results to identify root causes of problems or strategic weaknesses to establish corrective actions or improvements.
- Develop customize reports, summarizing and presenting data.
Social Media & Influencer Coordinator
Westwing Home & Living
São Paulo/SP
06.2015 - 11.2019
- Led of 3: social media, influencer and community analyst.
- Oversaw social media presence and ensure that it reflects company´s voice.
- Created influencer marketing campaigns and social media strategies to achieve company goals.
- Analyzed and reported social media and influencer marketing insights.
- Led crisis communications and media relations activities in response to challenging situations.
- Curate and negotiate influencer marketing collaborations.
- Manage growth campaigns like "refer your friend".
- Developed relationships with influencers to grow reach and create wider visibility.
Marketing Analyst
pharmaceutical Libbs
06.2013 - 06.2014
- Increased brand awareness through targeted initiatives.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Established and managed relationships with external data providers and research vendors.
Education
Bachelor of Social Communication - Advertising And Marketing
Cásper Líbero
São Paulo, Brazil12.2011
Skills
- Personnel Development
- Market Research
- Client Consulting
- Account Planning and Management
- Campaign Creation
- Creative Solutions
- Strategic Alignment
- Strategic Marketing Management
Certification
COURSERA/GOOGLE - PROJECT MANAGEMENT
- Project Management: starting a successful project.
- Project Management: the foundations of project management.
- Project planning: putting all together.
MIAMI AD SCHOOL
- Strategic Planning
SANDBOX.EE
- Digital marketing journey
Languages
Portuguese
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Upper intermediate (B2)
Timeline
Strategic Planning Manager
Seller Agency
12.2019 - Current
Social Media & Influencer Coordinator
Westwing Home & Living
06.2015 - 11.2019
Marketing Analyst
pharmaceutical Libbs
06.2013 - 06.2014
Bachelor of Social Communication - Advertising And Marketing
Cásper Líbero
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