Camila Zoé Frias
Senior Communications Manager
São Paulo,SP
Summary
With +10 years of experience working with digital marketing and technology, I am defined by curiosity which leads me to search for challenges beyond only climbing the career ladder. I am conceptual and an independent thinker; I love data but I also love to inspire and create so it's that the mix that makes me thrive in different environments. I am passionate about communication and understanding the changes that business and consumersare experiencing in this brave new world where we’re all connected.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Head of Communications
Google Cloud
São Paulo
06.2021 - Current
- Owner of regional and local strategy and execution for Google Cloud's communication in Latin America, one of the fastest growing business for Google.
- Developing creative strategies to explain the potential of cloud technologies to non-technical audiences, specially business decision makers.
- Responsible for managing communications with external and internal stakeholders across entire projects lifecycle.
Senior Communications Manager
Google
São Paulo, Brazil
12.2017 - 05.2021
- Responsible for communications strategy for high-growth businesses areas: Google Ads and Google Cloud at a regional level.
- Accountable to sales teams across +10 markets for driving and growing media coverage that contributes directly to business outcomes, while mitigating risk and dealing with reputational crisis.
- In charge of on-boarding senior execs to transform them in compelling spokespeople and storytellers.
Account Executive
Google
São Paulo, Brazil, Brazil
10.2015 - 11.2017
- Account Executive for Gol, Smiles, OLX, iFood and Shell.
- Created a library of collateral about Google’s advertising solutions across Mobile, Display, Search and Video, from scratch.
- 20% project: organized the first Global Symposium of Gender and Media in Brazil in partnership with the Geena Davis Institute with +250 guests and +20 speakers to discuss gender representation in entertainment and strategies for change.
Product Specialist
Google
São Paulo, Brazil
01.2014 - 09.2015
- Owned product vision & strategy as well as development and deployment for the roll out of a new billing platform in Latin America
- Fostered strong partnerships with key stakeholder teams across Product, Engineering, Finance and Sales teams
- Introduced product and process improvements focused on efficiency gains for the sales organization.
Team Lead
Google
São Paulo, Brazil, Brazil
01.2013 - 12.2014
- Responsible for onboarding and coaching new agents to provide flawless support and effective up-sells
- Performed deep-dives of customer satisfaction and quality results to provide data-driven recommendations
Account Strategist
Google
Buenos Aires, Argentina, Brazil
11.2010 - 12.2012
- Team top performer on Customer Satisfaction and productivity metrics.
- Developed a deep knowledge of about SEM, SEO, mobile advertising and the SMB landscape in Latin America.
Jr. Consultant
The Mind Company
Buenos Aires, Argentina
12.2009 - 10.2010
- Gathered insights through data analysis and research for foreign companies expanding to Lantin America as basis for go-to market strategic recommendations.
Education
Postgraduate On Media, Politics And Society -
FESPSP
São Paulo, Brazil 08.2020 - 07.2022
Social Networks And Consumer Engagement Bootcamp -
Miami Ad School
10.2016 - 12.2016
Data-drive Communication Strategies Bootcamp -
Sandbox - Escola De Estratégia
São Paulo, Brazil 06.2016 - 12.2016
Specialization in Gender in Media And Advertising -
ESPM
02.2016 - 04.2016
Specialization in Semiotics - Applied To Social Networks
PUC São Paulo
São Paulo, Brazil 08.2014 - 12.2014
Bachelor of Arts - International Studies,
Universidad Torcuato Di Tella
Buenos Aires, Argentina 03.2010 - 12.2010
International Exchange Program -
Thomas Mill High School
Suffolk, United Kingdom 08.2004 - 07.2005
Skills
Strategy development
Content Development
Verbal and written communication
Media relations
Content Development
Product Launch
Product positioning
Public Relations
Internal Communications
Volunteer Experience
- Campfire Innovation (Athens, Greece), 2017
- Abraço Cultural (São Paulo, Brazil), 2016-17
- AIESEC (Buenos Aires, Argentina), 2008-10
Certification
Creative Photography (2/year degree)
Timeline
Head of Communications
Google Cloud
06.2021 - Current
Postgraduate On Media, Politics And Society -
FESPSP
08.2020 - 07.2022
Yoga teacher (200h training)
07-2019
Creative Photography (2/year degree)
12-2017
Senior Communications Manager
Google
12.2017 - 05.2021
Social Networks And Consumer Engagement Bootcamp -
Miami Ad School
10.2016 - 12.2016
Data-drive Communication Strategies Bootcamp -
Sandbox - Escola De Estratégia
06.2016 - 12.2016
Specialization in Gender in Media And Advertising -
ESPM
02.2016 - 04.2016
Account Executive
Google
10.2015 - 11.2017
Specialization in Semiotics - Applied To Social Networks
PUC São Paulo
08.2014 - 12.2014
Product Specialist
Google
01.2014 - 09.2015
Team Lead
Google
01.2013 - 12.2014
Account Strategist
Google
11.2010 - 12.2012
Bachelor of Arts - International Studies,
Universidad Torcuato Di Tella
03.2010 - 12.2010
Jr. Consultant
The Mind Company
12.2009 - 10.2010
International Exchange Program -
Thomas Mill High School
08.2004 - 07.2005