Carmen Maria Eduardo
São Paulo
Summary
International executive leader: Venezuela, Indonesia, USA e Brasil, wide experience on Marketing, Sales, Commercial operations in Pharma with deep experience driving organizational success and fostering collaboration. Skilled in strategic planning, financial oversight, and stakeholder engagement. Known for adaptability, resilience, and delivering results in evolving environments. Strong interpersonal skills, effective communicator, and results-driven approach.
Overview
22
22
years of professional experience
Work History
Executive Director – Business Unit Respiratory, Immunology and Vaccines
AstraZeneca do Brasil
2023.09 - Current
- Lead for the Business turnover, back to growth in 2024 (Gr 28% vs 23' 8%), reaching USD 90 MM in sales: extending mature products life cycle and getting new launch's private reimbursement . Lead public reimbursement for the first time.
- Securing the re organization, recruiting and hiring 75% of the new leadership, securing 2 new products and 1 massive launch. Improving climate indicators and sales times performance.
Commercial Operations Director
AstraZeneca do Brasil
2021.12 - 2023.08
- Leadership of cross functional departments: Business Intelligence, Commercial Policy, Events, Sales Force Effectiveness, Key Accounts, Tenders, Patient Program, Sales Training and Launch Excellence. Impacting company ranking from 13th to 4th place.
- Launched and operated 2 new promotional models: Pharmacy and E-Reps.
- Managing the commercial strategy aspect of the life cycle management of Forxiga lost of exclusivity
Established Products Business Unit Director
AstraZeneca do Brasil
2020.02 - 2021.11
- Responsible for mature brands, with promotion among primary care physicians and pharmacies, highly competitive environments and dedicated to generating digital engagement with doctors and patients.
- Launch of digital media and B2C communication.
Global Marketing Director
Pfizer Headquarters
2016.01 - 2019.09
- Responsible for the Pain therapeutic area: Celebrex, Lyrica and Neurotin, brands sold worldwide.
- Leadership of brand communication and content for medical and patient audiences.
- Launch of Omnichannel initiatives, change of Celebrex indication before the FDA and digital engagement of doctors in the virtual and live spheres.
Retail & Trade Lead
Pfizer Indonesia
2015.01 - 2015.12
Established Products Business Unit Lead
Pfizer Indonesia
2013.04 - 2015.12
Country Portfolio Manager: Trade & Patients
Pfizer Venezuela
2011.01 - 2013.03
Product Manager
Pfizer Venezuela
2009.05 - 2010.12
Product Manager
Kraft Foods Venezuela
2008.09 - 2009.04
Corporate Affairs & Social Responsibility
Kraft Foods Venezuela
2007.06 - 2008.09
Consumer Insights Managers: Cookies & Crackers
Kraft Foods Venezuela
2005.10 - 2007.05
Research Assistant
Centro de Mercadeo - IESA
2003.10 - 2005.09
Education
Managerial Skills Diploma - Business
Tecnológico De Monterrey
Mexico04.2010
Master’s in Business Administration -
IESA - Instituto de Estudios de Administración
05.2009
Marketing Specialist -
IESA - Instituto de Estudios de Administración
09.2003
Bachelor in Psychology -
Universidad Catolica Andres Bello
10.1999
Skills
- Strategic planning
- Marketing & Sales Management
- Leadership & Cultural Savvy
- Corporate governance
Languages
Espanhol (venezuelano)
Inglês
Português
Continuous Education
- Board Preparation, Instituto Conselheiras, 2023
- PDEC – Diversity on Boards, IBGC, 2024
Timeline
Executive Director – Business Unit Respiratory, Immunology and Vaccines
AstraZeneca do Brasil
2023.09 - Current
Commercial Operations Director
AstraZeneca do Brasil
2021.12 - 2023.08
Established Products Business Unit Director
AstraZeneca do Brasil
2020.02 - 2021.11
Global Marketing Director
Pfizer Headquarters
2016.01 - 2019.09
Retail & Trade Lead
Pfizer Indonesia
2015.01 - 2015.12
Established Products Business Unit Lead
Pfizer Indonesia
2013.04 - 2015.12
Country Portfolio Manager: Trade & Patients
Pfizer Venezuela
2011.01 - 2013.03
Product Manager
Pfizer Venezuela
2009.05 - 2010.12
Product Manager
Kraft Foods Venezuela
2008.09 - 2009.04
Corporate Affairs & Social Responsibility
Kraft Foods Venezuela
2007.06 - 2008.09
Consumer Insights Managers: Cookies & Crackers
Kraft Foods Venezuela
2005.10 - 2007.05
Research Assistant
Centro de Mercadeo - IESA
2003.10 - 2005.09
Master’s in Business Administration -
IESA - Instituto de Estudios de Administración
Marketing Specialist -
IESA - Instituto de Estudios de Administración
Bachelor in Psychology -
Universidad Catolica Andres Bello
Managerial Skills Diploma - Business
Tecnológico De Monterrey