Carmen Maria Eduardo
São Paulo
Summary
International executive leader: Venezuela, Indonesia, USA e Brasil, wide experience on Marketing, Sales, Commercial operations in Pharma with deep experience driving organizational success and fostering collaboration. Skilled in strategic planning, financial oversight, and stakeholder engagement. Known for adaptability, resilience, and delivering results in evolving environments. Strong interpersonal skills, effective communicator, and results-driven approach.
Overview
22
22
years of professional experience
Work History
Executive Director – Business Unit Respiratory, Immunology and Vaccines
AstraZeneca do Brasil
09.2023 - Current
- Lead for the Business turnover, back to growth in 2024 (Gr 28% vs 23' 8%), reaching USD 90 MM in sales: extending mature products life cycle and getting new launch's private reimbursement . Lead public reimbursement for the first time.
- Securing the re organization, recruiting and hiring 75% of the new leadership, securing 2 new products and 1 massive launch. Improving climate indicators and sales times performance.
Commercial Operations Director
AstraZeneca do Brasil
12.2021 - 08.2023
- Leadership of cross functional departments: Business Intelligence, Commercial Policy, Events, Sales Force Effectiveness, Key Accounts, Tenders, Patient Program, Sales Training and Launch Excellence. Impacting company ranking from 13th to 4th place.
- Launched and operated 2 new promotional models: Pharmacy and E-Reps.
- Managing the commercial strategy aspect of the life cycle management of Forxiga lost of exclusivity
Established Products Business Unit Director
AstraZeneca do Brasil
02.2020 - 11.2021
- Responsible for mature brands, with promotion among primary care physicians and pharmacies, highly competitive environments and dedicated to generating digital engagement with doctors and patients.
- Launch of digital media and B2C communication.
Global Marketing Director
Pfizer Headquarters
01.2016 - 09.2019
- Responsible for the Pain therapeutic area: Celebrex, Lyrica and Neurotin, brands sold worldwide.
- Leadership of brand communication and content for medical and patient audiences.
- Launch of Omnichannel initiatives, change of Celebrex indication before the FDA and digital engagement of doctors in the virtual and live spheres.
Retail & Trade Lead
Pfizer Indonesia
01.2015 - 12.2015
Established Products Business Unit Lead
Pfizer Indonesia
04.2013 - 12.2015
Country Portfolio Manager: Trade & Patients
Pfizer Venezuela
01.2011 - 03.2013
Product Manager
Pfizer Venezuela
05.2009 - 12.2010
Product Manager
Kraft Foods Venezuela
09.2008 - 04.2009
Corporate Affairs & Social Responsibility
Kraft Foods Venezuela
06.2007 - 09.2008
Consumer Insights Managers: Cookies & Crackers
Kraft Foods Venezuela
10.2005 - 05.2007
Research Assistant
Centro de Mercadeo - IESA
10.2003 - 09.2005
Education
Managerial Skills Diploma - Business
Tecnológico De Monterrey
Mexico04.2010
Master’s in Business Administration -
IESA - Instituto de Estudios de Administración
05.2009
Marketing Specialist -
IESA - Instituto de Estudios de Administración
09.2003
Bachelor in Psychology -
Universidad Catolica Andres Bello
10.1999
Skills
- Strategic planning
- Marketing & Sales Management
- Leadership & Cultural Savvy
- Corporate governance
Languages
Espanhol (venezuelano)
Inglês
Português
Continuous Education
- Board Preparation, Instituto Conselheiras, 2023
- PDEC – Diversity on Boards, IBGC, 2024
Timeline
Executive Director – Business Unit Respiratory, Immunology and Vaccines
AstraZeneca do Brasil
09.2023 - Current
Commercial Operations Director
AstraZeneca do Brasil
12.2021 - 08.2023
Established Products Business Unit Director
AstraZeneca do Brasil
02.2020 - 11.2021
Global Marketing Director
Pfizer Headquarters
01.2016 - 09.2019
Retail & Trade Lead
Pfizer Indonesia
01.2015 - 12.2015
Established Products Business Unit Lead
Pfizer Indonesia
04.2013 - 12.2015
Country Portfolio Manager: Trade & Patients
Pfizer Venezuela
01.2011 - 03.2013
Product Manager
Pfizer Venezuela
05.2009 - 12.2010
Product Manager
Kraft Foods Venezuela
09.2008 - 04.2009
Corporate Affairs & Social Responsibility
Kraft Foods Venezuela
06.2007 - 09.2008
Consumer Insights Managers: Cookies & Crackers
Kraft Foods Venezuela
10.2005 - 05.2007
Research Assistant
Centro de Mercadeo - IESA
10.2003 - 09.2005
Master’s in Business Administration -
IESA - Instituto de Estudios de Administración
Marketing Specialist -
IESA - Instituto de Estudios de Administración
Bachelor in Psychology -
Universidad Catolica Andres Bello
Managerial Skills Diploma - Business
Tecnológico De Monterrey
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