Carol Boccia

A seasoned Chief Operating Officer, my journey in the advertising industry is characterized by a profound commitment to creative excellence. My leadership philosophy, rooted in empathy and innovation, has shaped not just campaigns but entire cultures within the agencies I've led. As a woman at the forefront, I bring a unique blend of strategic vision, hands-on creativity, and an unwavering belief in the transformative power of aligning creativity with business objectives.

Creative-Driven COO

Becoming COO in Africa further accentuated my unwavering passion for creative excellence. I firmly believe that the core of any agency's success lies in its ability to seamlessly merge strategic thinking, focus on results with innovative creativity. This belief has been the guiding principle of my professional journey.

Recognizing the Power of Creative Alignment with Business:

I firmly believe in the transformative power of creative work to drive business success. Throughout my career, I have been dedicated to aligning creativity with business objectives, resulting in campaigns that resonate with audiences on a profound level. This synergy between creativity and business acumen has consistently elevated the agency's profile and contributed to client success stories.

Communication Prowess:

Adept at effective communication, I leverage my interpersonal skills to build strong client relationships. In negotiations and pitches, my approach is marked by clarity, transparency, and the ability to articulate the value our agency brings. This has been instrumental in securing new business and fostering enduring partnerships.

Innovative Initiatives:

My commitment to the business goes beyond traditional campaigns. Always looking for new sources of revenue, I led innovative initiatives, such as the creation of the Talent area focused on influencer management, the Social area dedicated to AON planning and our own production company. These efforts demonstrate not only a commitment to business and creativity, but also a strategic approach to staying ahead in a constantly evolving industry.

Gender and Racial Inclusion Advocacy:

Helping to fund Escola África, with a focus on racial and gender inclusion, is a testament to my commitment to promoting diversity in the industry. Training 35 students from disadvantaged backgrounds highlights my dedication to breaking down barriers and providing opportunities for the less privileged.

In conclusion, my passion for creative work is not just a professional commitment; it is a driving force that permeates every aspect of my life. This fervor for creativity is not only evident in our award-winning campaigns, but also in the dynamic and vibrant culture that defines the agencies we are privileged to lead.

• Age: 48
• Child Name: Enzo (a dedicated Water Polo athlete)
• Child Name: Julia (currently excelling in 2nd grade)
• Marital Status: Marriage

Entrepreneurial Venture: Ozone Power Cosmetics (Since 2021)

Co-Founder and Manager, www.ozonepower.com.br

Embarked on a dynamic entrepreneurial journey as the co-founder of Ozone Power, a pioneering brand specializing in ozonized cosmetics. Collaborating closely with my husband, we conceptualized, developed, and launched an innovative line of products, strategically incorporating ozone technology for optimal  health benefits.