Carolina Bocuhy
IT Executive
São Paulo
Summary
Executive with more than 20 years of experience in corporate solutions, digital transformation journey for different industries - communication, financial services, insurance and consulting. Solid leadership skills for IT Architecture, Solution Engineering, Salesforce CoE, Digital Channel and Customer Data Platform teams. International Experience - Implementation of CRM Solution in Telecommunications Companies: Lisbon - Portugal Telecom; Dubai - Du Telecom; Nairobi - Safaricom; Quito - Salesforce Consultant
Dynamic individual with hands-on experience in Customer Centric business culture and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
20
20
years of professional experience
3
3
Languages
Work History
Superintendent
Banco BV
04.2021 - Current
- Delivery strategic transformational CRM tech Portfolio, maximizing values for technical features - Service, Marketing
- Customer Data Plataform using Google Cloud Platforms
- Digital Engagement Platforms - xChannel roadmap
- Strategy IT Portfolio - Roadmaps, blueprints, budget and contract management for service and licenses, negociation of strategic investiments and priorities
- Monitoring business objectives and key results using scale agile methodologies
- Creation and evoluting high performance delivery team, through a continuos learning culture
IT Executive Manager
Vivo
04.2016 - 04.2021
- Leading enterprise-level B2B/B2C strategic programs - focused on digital transformation, enabling replacement of legacy systems for integrated customer journey, using Software as a Service - Salesforce
- Manage budget - Capex/Opex for CRM developement and continuos integration;
- Create a high performance delivery team - more then 100 Certificates in technical team - Speaker in national/ international events focused on a new model of IT development, engage the community of developers for opportunities in digital platforms;
- Solid people management knowledge
Associate Manager
Accenture
07.2013 - 12.2015
- Lead workshops for customer in IT transformation projects, focused on omnichannel design, sales territory, customer journey and Net Promoter Score in an agribusiness company;
- Team leader in Digital Transformation Project: develop strategies in the software selection phase (Salesforce / Dynamics / Oracle), requirements, estimates and roadmap for a Brazilian insurance company;
- Develop the vision and blueprint of SaaS strategy and manage the delivery of squads;
- Accelerate adoption of SaaS for customer and consulting team, creating proposals aligned with business objectives and sponsorship goals
- Hiring, training the Salesforce technical team
CRM Consultant
International Consulting
07.2005 - 12.2011
- B2B sales process mapping (customer life cycle), identification of short-term benefits and cost reduction opportunities for Vaga.com and Apontador.com companies, with SaaS Solutions; Implementation of Salesforce Solution, focusing on Process automation, Dashboards and Integration
- Global Unilever Project with Siebel technology - Call Center focus on scale the scope analysis for El Salvador and Colombia business unit
- Responsible for definition of the customer journey and business flow in CRM tool
- Functional Analyst and technical requirements of the product catalog and customer services for - Safaricom
- Create a technical strategy for customer service platform integration - CRM, SAP, legacy systems
- Coordination of the CRM Project for General Motors (Latin America, South Africa and the Middle East)
- Technical team leader (offshore India), consultancy Capgemini
- Technical and functional Analyst for Implementation of Siebel 7.8 at Du Telecom - Dubai; Analysis of marketing processes and customer services: campaign, product catalog, sales support and reports
- Portugal Telecom's CRM Coordinator, technical leader Siebel CRM for improvements delivery - Ongoing Projects
Education
Technology and Digital Media - Technology
PUC-SP
São Paulo 02.2002 - 8 2009
Management - Program Management Development
IESE Business School
São Paulo 02.2020 - 5 2021
CRM Consultant - undefined
International Consulting
Lisbon 07.2005 - 12 2011
Master Of Technology - Artificial Intelligence And Social Impacts
PUC-SP
São Paulo Certificate - Board Members
IBGC - Instituto Brasileiro Governança Corporativa
São Paulo04.2023
Skills
Software
Timeline
Superintendent
Banco BV
04.2021 - Current
Management - Program Management Development
IESE Business School
02.2020 - 5 2021
IT Executive Manager
Vivo
04.2016 - 04.2021
Associate Manager
Accenture
07.2013 - 12.2015
CRM Consultant
International Consulting
07.2005 - 12.2011
CRM Consultant - undefined
International Consulting
07.2005 - 12 2011
Technology and Digital Media - Technology
PUC-SP
02.2002 - 8 2009
Master Of Technology - Artificial Intelligence And Social Impacts
PUC-SP
Certificate - Board Members
IBGC - Instituto Brasileiro Governança Corporativa
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