Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Caroline Porsche

Caroline Porsche

Sao Paulo - Sao Paulo

Summary

To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

8
8
years of professional experience

Work History

Marketing Specialist

Dasa Genomic
Sao Paulo - SP
08.2022 - Current
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Designed innovative branding and product strategies.
  • Developed and strengthened business partnerships at all levels.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Created printed marketing materials designed to drive campaigns.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.

Senior Marketing Analyst

Guerbet
Sao Paulo - SP
04.2017 - 08.2019
  • Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
  • Initiated market research studies and analyzed findings.
  • Executed plans and initiatives to increase efficiency.
  • Recommended performance improvements based on KPI analysis.

Marketing Analyst

Ferring Pharmaceuticals
Sao Paulo - SP
01.2011 - 10.2016
  • Initiated market research studies and analyzed findings.
  • Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
  • Executed plans and initiatives to increase efficiency.
  • Recommended performance improvements based on KPI analysis.
  • Coordinated with social media, public relations and other teams to execute product introductions.

Education

MBA - Marketing

Anhembi Morumbi University
Sao Paulo
07.2010

Postgraduate - Pharmacy

Oswaldo Cruz College
Sao Paulo
03.2008

Bachelor of Science - Pharmaceutical Sciences

Passo Fundo University
Passo Fundo
12.2004

Skills

  • Strategic Marketing
  • Marketing Channel Development
  • Multimedia Communications
  • Personnel Management
  • Product Launching
  • Portfolio Management
  • Promotional Campaigns
  • Strategic Planning
  • Sales Meetings and Conferences
  • Analytical Thinking
  • Creative Thinking
  • Promotions and Marketing Strategies

Languages

Portuguese
Bilingual or Proficient (C2)
English
Advanced (C1)
Italian
Elementary (A2)

Timeline

Marketing Specialist

Dasa Genomic
08.2022 - Current

Senior Marketing Analyst

Guerbet
04.2017 - 08.2019

Marketing Analyst

Ferring Pharmaceuticals
01.2011 - 10.2016

MBA - Marketing

Anhembi Morumbi University

Postgraduate - Pharmacy

Oswaldo Cruz College

Bachelor of Science - Pharmaceutical Sciences

Passo Fundo University

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Caroline Porsche