Caroline Porsche
Sao Paulo - Sao Paulo
Summary
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
8
8
years of professional experience
Work History
Marketing Specialist
Dasa Genomic
Sao Paulo - Sao Paulo, Brazil
08.2022 - Current
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Designed innovative branding and product strategies.
- Developed and strengthened business partnerships at all levels.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Created printed marketing materials designed to drive campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Senior Marketing Analyst
Guerbet
Sao Paulo - Sao Paulo, Brazil
04.2017 - 08.2019
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Initiated market research studies and analyzed findings.
- Executed plans and initiatives to increase efficiency.
- Recommended performance improvements based on KPI analysis.
Marketing Analyst
Ferring Pharmaceuticals
Sao Paulo - Sao Paulo, Brazil
01.2011 - 10.2016
- Initiated market research studies and analyzed findings.
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Executed plans and initiatives to increase efficiency.
- Recommended performance improvements based on KPI analysis.
- Coordinated with social media, public relations and other teams to execute product introductions.
Education
MBA - Marketing
Anhembi Morumbi University
Sao Paulo07.2010
Postgraduate - Pharmacy
Oswaldo Cruz College
Sao Paulo03.2008
Bachelor of Science - Pharmaceutical Sciences
Passo Fundo University
Passo Fundo12.2004
Skills
- Strategic Marketing
- Marketing Channel Development
- Multimedia Communications
- Personnel Management
- Product Launching
- Portfolio Management
- Promotional Campaigns
- Strategic Planning
- Sales Meetings and Conferences
- Analytical Thinking
- Creative Thinking
- Promotions and Marketing Strategies
Languages
Portuguese
Bilingual or Proficient (C2)
English
Advanced (C1)
Italian
Elementary (A2)
Timeline
Marketing Specialist
Dasa Genomic
08.2022 - Current
Senior Marketing Analyst
Guerbet
04.2017 - 08.2019
Marketing Analyst
Ferring Pharmaceuticals
01.2011 - 10.2016
MBA - Marketing
Anhembi Morumbi University
Postgraduate - Pharmacy
Oswaldo Cruz College
Bachelor of Science - Pharmaceutical Sciences
Passo Fundo University