Cassius Oliveira
Social Media Analyst
São Paulo
Summary
Social Media Analyst with 5 years of experience monitoring conversations between consumers and key stakeholders through online channels and social media platforms. Applies insightful and logical approach to place conversation in context and identify antecedents. Strong capacity to deliver insights from broad range of data and create incisive reporting.
Overview
4
4
years of professional experience
7
7
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Content Analyst
Damidia
São Paulo
2020.10 - Current
- Used content management system to analyze user engagement and website traffic metrics.
- Managed content distribution to online channels and social media platforms.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Created content strategies for digital media.
Digital Content Analyst
Darede
São Paulo
2020.03 - 2020.10
- Used content management system to analyze user engagement and website traffic metrics.
- Managed content distribution to online channels and social media platforms.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Created content strategies for digital media.
Digital Marketing Analyst
Único Asfaltos
São Paulo
2016.09 - 2017.01
- Initiated market research studies and analyzed findings.
- Monitored online trends, conversations and innovations to optimize strategies.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
- Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media.
- Wrote press releases for routine use and crisis management.
- Managed administrative logistics of events planning, event booking and event promotions.
Social Media Analyst
Rodati Motors
São Paulo
2014.11 - 2015.08
- Audited effectiveness of social media management tools and redesigned to improve efficiency and increase results.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
- Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media.
Education
Bachelor of Journalism - Journalism
Faculdades Integradas Rio Branco
São Paulo - Brazil 2010.01 - 2014.12
Bachelor of Applied Science in Information Technology - Information Technology
Universidade Anhembi Morumbi
São Paulo - Brazil 2019.07 - 2021.12
Skills
Company branding
Social media strategy
Content marketing
Email Marketing
Social media platforms
SEO proficiency
Web content development
Social Media administration
SEO best practices
Certification
Inbound Marketing, HubSpot Academy
Timeline
Inbound Marketing, HubSpot Academy
2022-07
SEO, HubSpot Academy
2021-12
Content Analyst
Damidia
2020.10 - Current
Digital Content Analyst
Darede
2020.03 - 2020.10
Bachelor of Applied Science in Information Technology - Information Technology
Universidade Anhembi Morumbi
2019.07 - 2021.12
Digital Marketing Analyst
Único Asfaltos
2016.09 - 2017.01
Social Media Analyst
Rodati Motors
2014.11 - 2015.08
Bachelor of Journalism - Journalism
Faculdades Integradas Rio Branco
2010.01 - 2014.12