Thiago Chichorro
São Paulo
Summary
Results-driven professional with a decade of experience in technology and digital marketing. Known for implementing data-driven strategies that consistently yield impressive outcomes. Proven success at top-tier companies like TikTok and Google, specializing in retail, technology, education, and fintech sectors. Expertise includes senior management and strategy on Google Ads, TikTok Ads, SEO, and performance marketing. Holds a Negotiation Mastery certification from Harvard Business School. Acknowledged for optimizing ROI, expanding intricate campaigns, and ensuring sustainable results. Skilled in customer relationship management to enhance service delivery and client satisfaction. Adept at problem-solving and strategic planning to meet customer demands. Demonstrated history of effective team leadership and communication skills. Aspiring to leverage my expertise in digital marketing to lead strategic initiatives. Passionate about transforming client objectives into sustainable growth through innovative marketing strategies.
Overview
17
17
years of professional experience
Work History
Senior Customer Solutions Manager - CSM
TikTok
06.2024 - Current
- As a Customer Solution Manager at TikTok, I lead key performance strategies for top retail advertisers, driving scalable growth through data-driven and highly strategic campaigns.
- Data-Driven Strategy Development: Utilize deep market research and audience insights to craft targeted, high-impact campaigns.
- Continuous Optimization for Maximum ROI: Conduct in-depth performance analysis and implement ongoing optimizations to ensure efficiency and measurable returns.
- Efficient Scaling: Expertise in advanced TikTok Ads functionalities, enabling effective management and expansion of complex campaigns.
- Industry-Specific Strategic Approach: Customize strategies to align with each client’s unique objectives and market dynamics.
- Increased ROI by 800% through targeted campaigns, highest performance on TikTok history.
- My goal is to transform investments into tangible growth, ensuring sustainable success through high-performance digital marketing strategies.
- Advertiser of the Year 2024 - Magazine Luiza - TikTok Awards
Senior Account Strategist
Google
10.2019 - 04.2024
- I drive growth for large-scale clients through strategic Google Ads campaigns. My expertise lies in serving leading companies within Education, Retail, Technology, Fintechs, and other key industries.
- Developing data-driven strategies: Leverage in-depth market research and audience insights to build targeted campaigns that reach the right people at the right time.
- Optimizing for maximum ROI: Meticulously analyze campaign performance and implement ongoing optimizations to ensure every dollar spent delivers measurable results.
- Scaling efficiently: Possess a deep understanding of Google Ads' advanced features and functionalities, allowing for effective management and scaling of complex campaigns.
- Industry-specific knowledge: Bring a wealth of experience working with leading companies within various sectors, tailoring the approach to each client's unique needs and goals.
- Serving Brazil's largest clients, such as Mercado Livre (4+ years), Apple, Samsung, B2W, Carrefour, Fast Shop, and Kroton, in various fields, with a primary focus on performance and retail.
- Support for agency teams, providing advanced training to over 4,000 people and providing scalable support for the country's five largest agencies.
- This expertise translates into significant and sustainable growth through the power of Google Ads.
Senior Marketing Analyst - SEO
Cnova - GPA
04.2015 - 06.2016
- Optimization, KPI monitoring, improvements, and bug fixes with the IT team - Cnova - 2013-2016.
- Analysis, correction, optimization, and monitoring of Cnova websites: Extra.com.br, Pontofrio.com, CasasBahia.com.br, Cdiscount.com.br, Nike.com.br, Barateiro.com, AocLoja.com.br, LojaHP.com.br, LojaFuji.com.br, B2BnaWeb.com.br, PartiuViagens.com.br, among others.
Monitoring KPIs to measure implemented strategies.
Execution of projects, analysis, and guidance for mobile sites. - Daily monitoring of errors in Google Search Console.
- Analysis and correction.
- Weekly monitoring and follow-up of SEO demands and implementation of fixes with the IT team.
- Actions and goals to reduce website load time and bounce rate. Actions and goals to increase traffic, page positioning, and conversion.
- Creation of differentiated strategies to increase the relevance of terms.
- Analysis and individual action on strong terms with high traffic potential.
- Review and monitoring of SEM processes.
Webwriter
Redator Sênior
06.2012 - 04.2015
- Webwriter for Pontofrio.com, CasasBahia.com.br, and Extra.com.br. Content blogs: http://e-glu.pontofrio.com.br, http://guiadecompras.casasbahia.com.br, http://tudo.extra.com.br. Content production and editing with a focus on SEO and conversion.
Jornalista
Unisanta
03.2008 - 05.2012
- Espaço Unisanta – A daily university TV program with an electronic magazine format, produced by students from Unisanta's School of Communications; broadcast by Santa Cecília TV in nine cities in the Baixada Santista region. Reporter, producer of interviews, film and art segments, and cinematographer. Since March 2008;
The Espaço Unisanta program won the Best University Program category at the Gramado Cine Vídeo Festival in 2010 and the Aruanda Festival in Paraíba in 2009.
Education
Other - Certificate in Negotiation Mastery
Harvard Business School
06.2021
Bacharel - Jornalismo
Universidade Santa Cecília
01.2009
Skills
- Oral Communication
- Relationship Building
- Digital Media
- Sales strategy development
- CRM software proficiency
- Client onboarding
- Strategic problem-solving
- Customer service
- Customer relationship building
- Customer relations
- Training and mentoring
- Customer advocacy
Languages
Português (Native or Bilingual)
English
Timeline
Senior Customer Solutions Manager - CSM
TikTok
06.2024 - Current
Senior Account Strategist
Google
10.2019 - 04.2024
Senior Marketing Analyst - SEO
Cnova - GPA
04.2015 - 06.2016
Webwriter
Redator Sênior
06.2012 - 04.2015
Jornalista
Unisanta
03.2008 - 05.2012
Bacharel - Jornalismo
Universidade Santa Cecília
Other - Certificate in Negotiation Mastery
Harvard Business School
Awards
Advertiser of the Year 2024 – TikTok Awards (Magazine Luiza)
8 Google Contests (2016-2024)
Best Short Film – Social Responsibility - Brasilia - DF
Awards at national audiovisual festivals (2009 and 2010) - Including "Quiquito" award in Gramado Festival
Best Short Film, Best Short Film Popular Vote, Best Directing, Best Screenplay - Curta Santos 2009
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