Clara Gonzalez

Leading end-to-end digital distribution strategy and commercial partnerships for film releases across 6 LATAM markets, managing the full content lifecycle from theatrical window through digital release.

• Content & commercial partnerships: Lead commercial negotiations and digital distribution deals with platform partners across the region, securing premium placement and favorable terms for major theatrical titles
• Data-driven acquisition & release decisions: Analyze performance data, market trends, and consumer behavior to define optimal release timing, pricing strategy, and platform investment per title
• Windowing & release planning: Define and manage windowing strategy, promotional calendars, and platform merchandising plans aligned to theatrical and digital release schedules
• Title lifecycle management: Support titles through the full content lifecycle from acquisition window through digital release, ensuring maximum commercial performance across all distribution windows
• Cross-functional leadership: Partner with theatrical distribution, PR, media agencies, and marketing teams across markets to ensure campaign alignment and drive title performance
• Key titles managed: Wicked: For Good, Super Mario Bros. Galaxy, Michael, Obsession, Disclosure Day

Owned the end-to-end commercial, acquisition, and distribution strategy for Amazon Prime Video's TVOD business in Brazil, while leading key LATAM market expansion initiatives. Built and scaled new business formats in highly ambiguous, fast-moving environments.

• Content acquisition & new format launches: Led the go-to-market and acquisition strategy for the launch of Prime Video TVOD in Chile and Colombia, and introduced the EST (Electronic Sell-Through) format in Brazil — defining acquisition frameworks, negotiating with studios, and aligning internal and external stakeholders from scratch
• Studio & partner relationship management: Built and maintained senior-level relationships with major Hollywood studios and local distributors to co-develop acquisition strategies, negotiate content windows, and secure premium platform placement and exclusive promotional support
• Commercial & pricing strategy: Developed and iterated pricing models and promotional frameworks that directly drove revenue growth and market share in a competitive SVOD/TVOD landscape
• Data-driven title performance & acquisition decisions: Used QuickSight and Tableau to conduct in-depth market analysis and performance reporting, evaluating title ROI, identifying acquisition opportunities, and optimizing content investment per title
• Cross-functional influence at scale: Navigated Amazon's complex internal matrix — collaborating across Retail, Music, Social, Devices, and Media teams — to execute cross-business campaigns and drive alignment without direct authority
• Operational scalability: Created SOPs and operational processes adopted by regional teams, enabling consistent acquisition workflows and campaign execution across LATAM markets

• Led rebranding initiatives for clients across Automotive, Fashion, and F&B industries
• Conducted market mapping and competitive analysis to identify positioning opportunities
• Developed integrated social media strategies and visual identity systems

• Built brand identity from the ground up for a new events company
• Produced and executed events for 400+ attendees, managing logistics, vendor negotiations, and marketing across platforms

• Developed original scripts, managed production budgets and scheduling
• Directed independent and advertising short films