Cleber Passanante Costa
Curitiba - PR
Summary
Senior Product Manager with 6 years taking SaaS products from concept to market. Skilled at navigating complex web of suppliers, manufacturing collaborators and supply chain partners needed to bring production plans to fruition. Specializing in e-commerce, financial and global trade market products with willingness to learn and adapt to any field.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Product Manager
MadeiraMadeira
09.2023 - Current
- Spearheaded the creation of detailed user guides for enhanced usability of newly launched products.
- Increased product adoption by developing and implementing effective marketing strategies.
- Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Coordinated project planning and execution with team members and team leads.
- Prioritized roadmap in order to achieve product goals and metrics.
Senior Product Manager
Logcomex
10.2021 - 06.2023
- Oversaw customer journey in Logcomex in all different stages (Acquisition, Onboarding, Ongoing, Renewal, Expansion and Retention).
- Identified target markets for promotional efforts via statistical analysis of demographic information and previous usership figures
- Created product positioning strategies designed to achieve optimal market penetration based on Product Led Growth premises, with over 20 opportunities generated per week.
- Liaised with sales and marketing team to collect customer feedback, incorporating into subsequent production runs and development lifecycles.
- Provided training and support to sales team members.
Product Manager /Product Owner
vhsys
11.2019 - 10.2021
- Responsible for the e-commerce operations of vhsys, including but not limited to online shopping tools, payments gateways and API integrations with several marketplaces.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
Product Owner
Contabilizei
02.2018 - 10.2019
- Oversaw entire product deployments from vision and creation to rollout and delivery.
- Owned and prioritized product backlog.
- Coordinated with software developers to create custom applications and trackers to achieve client goals.
- Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work.
- Managed multiple projects effectively in demanding environment with tight deadlines.
Project Manager
Banco Bradesco S.A.
07.2016 - 02.2018
- Developed and initiated IT Infraestructure projects, managed costs, and monitored performance.
- Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
- Provided management for internal personnel, contractors and vendors.
- Modified and directed project plans to meet organizational needs.
- Identified plans and resources required to meet project goals and objectives.
Team Leader
HSBC Bank Brasil S.A.
01.2011 - 06.2016
- Mentored and guided employees to foster proper completion of assigned duties and develop their careers.
- Conducted training and mentored team members to promote productivity, accuracy and commitment to friendly service.
- Modeled exceptional customer service and mentored associates on direct link between revenue growth and customer loyalty.
- Built strong relationships with internal customers through positive attitude and attentive response.
- Implemented new working processes based on the ITIL governance methodology to deliver multiple improvements.
Education
MBA - People Management Focusing On Organizational Leade
FGV - Fundação Getúlio Vargas
Curitiba - PR, Brasiil12.2016
Bachelor of Science - Business Administration
FAE Business School
Curitiba - PR, Brasil12.2011
Skills
- Revenue Generation (Product Led Growth)
- Product Market Fit
- Product Development
- Product Enhancement Strategy
- Business Development
- Product Strategies
- Trend Analysis
- Product Vision and Strategy
- End to End Feature Delivery
Certification
- CPM - Certified Product Manager
- COBIT - 2016
- ITIL v3 Service Offerings and Agreements , APMG International - 2012
- ITIL v3 Foundations, APMG International - 2011
Languages
English
Bilingual or Proficient (C2)
Spanish
Elementary (A2)
Timeline
Product Manager
MadeiraMadeira
09.2023 - Current
Senior Product Manager
Logcomex
10.2021 - 06.2023
Product Manager /Product Owner
vhsys
11.2019 - 10.2021
Product Owner
Contabilizei
02.2018 - 10.2019
Project Manager
Banco Bradesco S.A.
07.2016 - 02.2018
Team Leader
HSBC Bank Brasil S.A.
01.2011 - 06.2016
MBA - People Management Focusing On Organizational Leade
FGV - Fundação Getúlio Vargas
Bachelor of Science - Business Administration
FAE Business School
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