CRISTIANO GOBBI
Salvador
Summary
I am an highly experienced professional in several areas of Communications with a large career in content production. Nowadays, I have been working on content creation and adaptability at Ápice Education & Communications to enhance brand visibility and audience engagement. I also work in generating content for improving social responsabilities in Brazil in issues as the preservation of indigenous culture. My background includes crafting compelling narratives using tools as SEO techniques, excelling in crisis management, and pioneering innovative social media strategies, leading to a significant increase in positive media coverage.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Ápice Education and Communications
Reporter and Screenwriter
07.2022 - Current
- Created screenplays for institutional and marketing films for companies and TV stations
- Developed strong relationships with key stakeholders, including influencers, community leaders, and corporate partners.
- Conducted comprehensive media analysis to assess campaign effectiveness and identify areas for improvement.
- Built reputation as a trusted source for journalists seeking expert commentary on relevant industry topics or breaking news stories.
- Helped with photo and video production and performed visual and sound editing tasks.
- Coordinated media interviews with organization staff, board members and volunteers.
- Wrote press releases and other materials utilizing SEO practices.
- Enhanced brand visibility by executing strategic PR campaigns and cultivating relationships with media outlets.
- Leveraged analytics tools to measure the success of PR efforts, adjusting strategies accordingly to optimize results.
- Increased positive media coverage with well-crafted pitch letters and exclusive story ideas tailored to individual journalists.
- Executed social media plans to create cohesive online presence.
- Wrote press releases for routine use and crisis management.
- Used various social media platforms for media and blogger outreach.
- Produced and distributed brochures, newsletters and press kits.
Editor-in-Chief
Record TV
01.2018 - 07.2019
- Maintained a consistent editorial voice throughout all published materials, reinforcing the publication''s unique identity.
- Established editorial direction and publication policies and procedures and monitored and maintained functional consistency.
- Fostered a collaborative working environment among editorial staff members for efficient teamwork on projects.
- Conducted regular performance reviews of editorial team members to identify opportunities for improvement.
- Wrote and created content for various topics and mediums.
- Edited and reviewed content for grammar, spelling and punctuation.
- Edited and revised wide array of content for accuracy, clarity and consistency.
- Provided concise and constructive editorial feedback to writers to improve article and story writing.
- Suggested improvements to content to enhance quality and accuracy.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Optimized online presence by implementing SEO best practices in articles and website design elements.
TV Reporter
Band TV
03.2010 - 01.2018
- Promoted station content through appearances at community events, establishing positive connections with viewers and potential sources.
- Enhanced news reporting by incorporating engaging storytelling techniques and comprehensive research.
- Provided guidance to junior reporters by sharing best practices for storytelling techniques, research methods, and ethical journalism standards.
- Refined interview skills through regular practice, resulting in more insightful exchanges between reporter and subject matter experts.
- Showcased versatility as a journalist by covering various beats including health care, education, crime, and local government affairs.
- Maintained a strong professional network by establishing relationships with local community leaders, law enforcement officials, and other key sources.
- Captured breaking news stories as they unfolded, providing live coverage for audiences across various platforms.
- Increased audience engagement through the use of social media channels to gather story ideas and interact with viewers.
- Covered diverse topics ranging from politics to human interest stories while adhering to journalistic standards of accuracy and objectivity.
- Strengthened station credibility through fact-checking processes, ensuring fair representation of all parties involved in a story.
- Mastered technical equipment such as cameras, microphones, and editing software to enhance overall production value of reports.
- Collaborated with production teams to develop creative packages and graphics that complemented news stories.
- Participated in editorial meetings to discuss story ideas and content.
- Reported from field locations and wrote stories under tight deadlines.
- Researched and analyzed newsworthy events, trends and issues.
- Collaborated with editors and other staff members to refine story angles and content.
- Developed relationships with sources and contacts to gain additional insight.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Fact-checked breaking news headlines by performing background research.
- Disseminated news content through social media for better engagement with audiences and faster reporting.
- Utilized SEO principles to optimize content for search engine rankings.
TV Reporter
SBT Television
03.2003 - 01.2010
- Promoted station content through appearances at community events, establishing positive connections with viewers and potential sources.
- Enhanced news reporting by incorporating engaging storytelling techniques and comprehensive research.
- Adapted to rapidly changing news environments by remaining flexible in the face of unexpected developments or last-minute assignments.
- Captured breaking news stories as they unfolded, providing live coverage for audiences across various platforms.
- Increased audience engagement through the use of social media channels to gather story ideas and interact with viewers.
- Produced compelling investigative pieces that shed light on critical social issues, leading to community action and policy changes.
- Collaborated with production teams to develop creative packages and graphics that complemented news stories.
- Reported from field locations and wrote stories under tight deadlines.
- Researched and analyzed newsworthy events, trends and issues.
- Collaborated with editors and other staff members to refine story angles and content.
- Developed relationships with sources and contacts to gain additional insight.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
Trainee
Globo Publisher
03.2000 - 02.2001
- Learned new materials, processes, and programs quickly.
- Participated in on-the-job training in online news envirinment, working closely with supervisors and coworkers and asking appropriate questions.
Education
MBA - Positive Psychology
Pontificia Universidade Católica (PUC)
Porto Alegre, Rio Grande Do Sul, Brazil04-2020
Bachelor of Science - Communications
Universidade De Passo Fundo
Passo Fundo01-2000
Skills
- Crisis management
- Internal communications
- Media training
- Photography
- Multicultural communication
- Press release writing
- Translation services
- Communications development
- Branding
- Social media expertise
- Speech writing
- Newsletter development
- Branding management
- Media interviews
- Excellent communication
- Creative thinking
- Active listening
- Effective communication
- Adaptability and flexibility
- Verbal and written communication
- Video production
- Content creation
- Social media marketing
- Written communication
Certification
SEO Certification
Languages
Portuguese
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
Timeline
Ápice Education and Communications
Reporter and Screenwriter
07.2022 - Current
Editor-in-Chief
Record TV
01.2018 - 07.2019
TV Reporter
Band TV
03.2010 - 01.2018
TV Reporter
SBT Television
03.2003 - 01.2010
Trainee
Globo Publisher
03.2000 - 02.2001
SEO Certification
MBA - Positive Psychology
Pontificia Universidade Católica (PUC)
Bachelor of Science - Communications
Universidade De Passo Fundo
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