1
Certification
6
years of professional experience
Business Data Analyst specializing in GTM operations, corporate planning, and commercial performance analytics. Combines technical proficiency in SQL, Tableau, and data modeling with strategic frameworks to optimize pipeline conversion, align corporate OKRs, and support C-suite decision-making in fast-paced tech environments.
Work History
Strategy & Operations Specialist
1 Year 6 Months- Analyzed qualitative market data, competitor intelligence, and emerging AI trends using strategic frameworks to inform executive decision-making, shaping corporate planning objectives.
- Gen AI Initiatives: Partnered with engineering and data teams to deploy Generative AI solutions across strategy execution workflows, such as action plan tracking and monthly OKR reporting, significantly accelerating cycle times and streamlining executive reporting.
- Partnered with engineering and data teams to deploy Generative AI solutions across strategy execution workflows, enhancing action plan tracking and monthly OKR reporting, accelerating cycle times and streamlining executive reporting.
Senior Sales Ops Analyst
8 Months- Queried large-scale transactional and pipeline datasets using advanced SQL and built executive dashboards in Tableau to identify performance gaps, delivering actionable insights that informed strategic decisions for global business unit leaders.
- GTM Pipeline Optimization and Sales Enablement: Streamlined GTM workflows between Marketing and Sales, improving lead-to-opportunity conversion rates and pipeline visibility through targeted sales enablement practices and executive alignment with Country Directors.
- Audited and managed Salesforce CRM data structures and BI reporting environments to track commissions and sales productivity, ensuring data accuracy and enabling scalable processes for global business units.
Strategy & Operations Specialist
2 Years 10 Months- Conducted sales funnel analyses by querying relational databases via SQL and building dashboards in Tableau to isolate conversion drops across outbound sales cadences, driving corrective action plans that improved top-of-funnel conversion rates.
- Conducted historical baseline investigations and developed sales forecasts to align with corporate financial planning targets, clarifying revenue variance during executive-level discussions.
- Collaborated with marketing executives to realign acquisition strategies through KPI tracking and data visualization, reducing ad spend by 40% and increasing qualified pipeline generation.
Education
MBA - Data Science, AI, and Analytics
Program - Transforming your Business with AI
Course - Demystifying Machine Learning And Generative AI
Course - Machine Learning for Business with Python
Bachelor - Business Admin.
Skills
Business Intelligence
Data Analysis
SQL
Tableau
Python Programming
Data visualization
Performance indicators
Business Analysis
Data storytelling
Problem solving
Stakeholder management
Machine learning
Certification
Revenue Architecture, Winning by Design, Issued Sep 2025 · Expires Sep 2028
Timeline
Strategy & Operations Specialist
Zup Innovation
04.2025 - CurrentRead More
Senior Sales Ops Analyst
SoftExpert
08.2024 - 04.2025Read More
Strategy & Operations Specialist
Pipefy
03.2021 - 01.2024Read More
Universidade Federal do Paraná (UFPR)
Bachelor from Business Admin.
Read More
USP/Esalq
MBA from Data Science, AI, and Analytics
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INSEAD
Program from Transforming your Business with AI
Read More
Stanford
Course from Demystifying Machine Learning And Generative AI
Read More
Stanford
Course from Machine Learning for Business with Python
Read More