Elisa Barros

• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
• Boosted engagement rates with the creation of compelling and visually appealing content.
• Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.

• Presented production ideas and determined creative scenarios for production and delivery.
• Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
• Developed schedules for production, editing, and duplication for timely delivery.
• Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
• Planned video shoots in studio and remotely by managing production through stages to completion.

• Covered diverse topics ranging from politics to human interest stories while adhering to journalistic standards of accuracy and objectivity.
• Adapted to rapidly changing news environments by remaining flexible in the face of unexpected developments or last-minute assignments.
• Refined interview skills through regular practice, resulting in more insightful exchanges between reporter and subject matter experts.
• Enhanced news reporting by incorporating engaging storytelling techniques and comprehensive research.

• Conducted thorough research on industry trends, informing communication strategies that resonated with target audiences.
• Collaborated with marketing team to create integrated campaigns that successfully met organizational objectives.
• Curated multimedia assets like images and video clips alongside written content, enhancing the visual appeal of press materials.
• Supported internal teams by crafting engaging content for newsletters, intranet articles, presentations, and other employee-facing materials.

• Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
• Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
• Created engaging content for Pinterest, Facebook, and Instagram.
• Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.

• Work in Public Relations, since choosing the influencers till approval of releases in the media - digital and press.
• Responsible for the posts online posts, making the necessary adaptations according to the material sent by the global team.
• Responsible for the trend researches in the fashion market and making it available on the platform where the stores managers and sellers had access.
• Responsible of making the reports of all the campaigns created in Brazil to present the results to the global marketing team about their effectiveness.
• Direct work with the Italy CRM team and Brazilian E-Commerce team to make the necessary translations.
• Responsible for launching the invoices and register new providers on SAP.
• Assistance to Events and Trade Marketing's teams.