Elma Rocha
Communication Analyst
Belo Horizonte
Summary
Professional with a strong background in Communication and Marketing, boasting over 10 years of experience in communication, distance education, digital marketing, copywriting, content creation, tailoring content for different platforms and audiences and customer relationship management. Currently active in the financial market, aiming to integrate writing and marketing skills with finance expertise. Fluent in English, with ongoing education in financial planning and psychology.
Overview
23
23
years of professional experience
15
15
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
Investidor Independente
Self Employed Web
Minas Gerais
01.2021 - Current
- Market analysis and decision-making in swing and position trading, focusing on variable income assets and derivatives.
- Expertise in developing operational strategies, risk management, and emotional control in highly volatile scenarios.
- Achieved average returns of 15% per year.
Communication and Content Marketing Analyst
Sebrae Minas
Belo Horizonte - Minas Gerais
01.2013 - 04.2021
- Copywriting creative and technical content.
- Strategic marketing planning.
- Engagement strategies through online and offline communication.
- Adapting writing style to match brand voice and target audience
- Creation of online and offline campaigns.
- Content production using SEO techniques.
- Optimization of digital campaigns.
- Development of brand voice and visual identity for online platforms.
- Collaboration with cross-functional teams
- Adapting writing style to match brand voice and target audience
- Generating reports and analyzing data.
- Managing online presence and follower interaction.
- Developing educational materials such as e-books and infographics.
- Creating, sending, and managing email marketing campaigns.
- Publishing content on platforms like WordPress.
Technical Content Writer
UOL Educação
São Paulo - SP
01.2008 - 01.2013
- Experience in managing educational projects, including adapting content to digital formats and client interfacing.
- Content production and strategy development for online and offline launches within companies.
- Technical copywriting and course scripts production for online financial and corporate training for major companies such as Havaianas, Itaú, Santander, and Banco Votorantim with more than 500 thousand people instructed.
Economics Reporter
Diário Do Comércio
Belo Horizonte - MG
01.2002 - 01.2007
- Daily copywriting economic reports,
- Conducting interviews,
- More than 500 content produced,
- Analyzing financial data,
- Covering market and business topics.
Education
Bachelor’s Degree - Psychology
Puc Minas
Belo Horizonte, Minas Gerais 05.2024 - 05.2029
MBA - Financial Management
Galícia Educação
Belo Horizonte, Minas Gerais 05.2024 - 05.2025
MBA - Social Media Marketing
Universidade São Judas Tadeu
São Paulo 05.2015 - 05.2017
Bachelor’s Degree - Mass Communication
Centro Universitário UNIBH
Belo Horizonte 05.1999 - 05.2006
Skills
Certification
SEO for WordPress
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Achieved 15% annual increase in the last 3 years stock trading
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Work-life balanceFlexible work hoursWork from home optionTeam Building / Company Retreats4-day work weekCareer advancementQuote
The way to get started is to quit talking and begin doing.
Walt Disney
Languages
English
Advanced (C1)
Portuguese
Bilingual or Proficient (C2)
French
Elementary (A2)
Interests
Swimming
Photography
Financial markets
Technical analys
Software
Profichart
Excel
Word
Timeline
Bachelor’s Degree - Psychology
Puc Minas
05.2024 - 05.2029
MBA - Financial Management
Galícia Educação
05.2024 - 05.2025
Financial Coaching
03-2021
Investidor Independente
Self Employed Web
01.2021 - Current
Nonviolent Communication
03-2017
Social Media Manager
08-2016
SEO for WordPress
06-2016
MBA - Social Media Marketing
Universidade São Judas Tadeu
05.2015 - 05.2017
Communication and Content Marketing Analyst
Sebrae Minas
01.2013 - 04.2021
Technical Content Writer
UOL Educação
01.2008 - 01.2013
Economics Reporter
Diário Do Comércio
01.2002 - 01.2007
Bachelor’s Degree - Mass Communication
Centro Universitário UNIBH
05.1999 - 05.2006
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