Emiliano Cuellar
Summary
Product-focused Web3 engineer building blockchain systems that connect digital assets to real-world utility. Creator of an end-to-end ecosystem spanning Proof of Product (PoP), zk-ID verification, wallet UX, and product-backed assets (PALs). Strong focus on product thinking, interaction design, and simplifying complex systems into intuitive user experiences.
Overview
5
5
years of professional experience
Work History
Dual Store Manager
IT’Sugar
Holyoke, MA
10.2023 - Current
- Managed daily operations across two retail locations, ensuring optimal customer experience and operational efficiency.
- Trained and supervised staff, improving customer service skills and fostering a positive shopping environment.
- Ensured compliance with health and safety regulations in stores.
- Conducted regular staff meetings to align team with goals and performance expectations, enhancing team cohesion.
- Collaborated with marketing teams to execute promotional events and campaigns.
- Created weekly sales reports for upper management review.
Product Engineer / Systems Designer
Dazed
Holyoke, MA
03.2021 - Current
- Designed and built a full-stack blockchain system integrating wallet UX, asset verification, and marketplace interactions
- Created Proof of Product (PoP) to verify real-world inventory on-chain, improving traceability and reducing discrepancies
- Designed zk-ID verification flow for privacy-preserving eligibility checks (no personal data exposure)
- Built Dazed Wallet UI focused on clarity, usability, and action-driven interactions
- Introduced PALs (Product Authentication Layers) — evolving NFTs into product-linked, utility-driven assets
- Developed marketplace-style UI patterns: asset detail panels, metadata systems, and verification flows
Skills
- Blockchain development
- Web3js
- Smart contracts
- Full-stack integration
- Data security measures
- Compliance management
- User experience design
- Web3 UX
- Product verification systems
- Team leadership
- Team collaboration
- Effective communication
- Self motivation
Timeline
Dual Store Manager
IT’Sugar
10.2023 - Current
Product Engineer / Systems Designer
Dazed
03.2021 - Current