Esther Guimarães
São Paulo
Summary
Marketing and Communications Professional with 4+ years of experience in B2B event planning, brand activations, and integrated marketing campaigns for global brands. Proven track record in managing large-scale event logistics, vendor coordination, multinational campaigns, and stakeholder relationships across LATAM and North American markets. Experience working with major entertainment clients (Disney, HBO, Prime Video, Amazon) and corporate accounts. Skilled in AI-powered marketing tools and crisis management.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Events PR Coordinator (Freelance)
The Walt Disney Company
09.2025 - Current
- Planned and executed high-impact launch events, premieres and special activations across Brazil.
- Coordinated logistics, vendors, and on-site operations ensuring seamless event delivery.
- Managed influencer and stakeholder engagement strategies aligned with brand positioning.
- Oversaw event timelines, guest management and post-event performance reporting.
- Acted as liaison between PR, partners and external vendors to ensure alignment and operational excellence.
- Planned and executed large-scale events, including:
CCXP (Comic Con Experience) - Full coordination of logistics, vendors, and brand activations
Project Management, BI & Technology Interface
Vibezz
09.2025 - Current
- Coordinate Technology and Business Intelligence (BI) demands across cross-functional teams.
- Monitor project roadmaps, timelines, and strategic priorities to ensure delivery efficiency and operational alignment.
- Participate in strategic meetings with BI and Technology stakeholders across Brazil and LATAM.
- Develop structured workflows and project management processes to improve collaboration between marketing, operations, and technology teams.
- Translate data insights into actionable recommendations for business growth and new opportunities.
- Act as a strategic bridge between data, processes, and commercial initiatives.
- Manage relationships with key internal and external stakeholders, ensuring clear communication and alignment.
- Managed projects for international clients, including CJ4DPlex (North America), ensuring smooth communication between teams.
Trade Marketing Manager
Vibezz
02.2025 - 02.2026
- Led 360° marketing initiatives, including corporate events, trade activations and promotional campaigns.
- Managed vendor sourcing, contract negotiations and budget control.
- Oversaw event logistics from planning to on-site execution.
- Delivered post-event performance analysis and ROI reporting.
- Coordinated cross-functional teams to ensure project milestones and deadlines were met.
International Account Event Coordinator
Espaço Z
01.2022 - 02.2025
- Coordinated international launches in Colombia, Mexico, United States of America and Argentina, managing local vendors and cross-border logistics.
- Led on-site operations at large-scale events, including CCXP (100K+ attendees), overseeing brand activations.
- Managed corporate event projects for clients such as Elo, Iguatemi and Cinemark, from briefing to final execution.
- Supported organization of corporate events for Vivo, including internal engagement initiatives and branded employee gifting strategies.
- Ensured alignment between international clients such as Amazon and local teams, facilitating seamless communication and delivery.
Media & SEO Intern
Agência Foster
01.2020 - 01.2022
- Planned and optimized digital media campaigns on Google Ads and Meta Ads.
- Produced content and copy for various digital platforms.
- Developed strategies to enhance social media engagement.
Education
Bachelor's Degree - Communication and Multimedia
Pontifícia Universidade Católica de São Paulo (PUC-SP)
São Paulo, SP01-2024
Skills
- Event Marketing
- Corporate Events
- Event Planning & Execution
- International Event Coordination
- Brand Activations
- Trade Marketing
- Client Engagement
- Stakeholder Management
- Cross-functional Collaboration
- Vendor Management
- Cross-border Project Coordination
- LATAM Market Experience
- International Client Management
- Project Management
- Logistics Planning
- Budget Management
- Operational Planning
- Business Intelligence Coordination
- Data-driven Decision Making
- Performance Reporting
- KPI Analysis
- Strategic Planning
Certification
FAAP - Fundação Armando Alvares Penteado
Crisis Management
2026
FAAP - Fundação Armando Alvares Penteado
Artificial Intelligence
2026
Languages
Portuguese
First Language
English
Advanced
C1
Spanish
Elementary
A2
German
Beginner
A1
Timeline
Events PR Coordinator (Freelance)
The Walt Disney Company
09.2025 - Current
Project Management, BI & Technology Interface
Vibezz
09.2025 - Current
Trade Marketing Manager
Vibezz
02.2025 - 02.2026
International Account Event Coordinator
Espaço Z
01.2022 - 02.2025
Media & SEO Intern
Agência Foster
01.2020 - 01.2022
Bachelor's Degree - Communication and Multimedia
Pontifícia Universidade Católica de São Paulo (PUC-SP)