FABIANA NONATO
Barueri
Summary
Results-driven Senior Account Manager with extensive experience in managing high-profile global and regional accounts across diverse industries, including technology, pharmaceuticals, and travel. Expertise in strategic account management, client relations, KPI analysis, and delivering tailored solutions. Proven ability to drive growth through cross-selling, upselling, and new business acquisition. Fluent in English and Spanish, with a strong understanding of CRM tools (Salesforce, Microsoft 365, RD Station) and market analysis.
Overview
2025
2025
years of professional experience
1
1
Certification
Work History
Senior Account Manager | LATAM
WSO2 Technology
07.2021 - Current
- Managed and expanded global and regional accounts, including Alelo, Allianz Seguros, Axa Colpatria, Banco Agrario, Volkwagen, etc ensuring high client satisfaction and retention
- Led the Sales Training Project across LATAM, improving team efficiency and knowledge of product solutions
- Successfully facilitated product integration (CIAM, IAM, APIM) and corporate event participation
- Utilized Salesforce CRM to manage pipeline, forecast, and maintain client relationships
- Increased client retention by 50% through targeted cross-selling and upselling initiatives
- Spearheaded the expansion of WSO2's presence in LATAM, securing contracts with top-tier clients
Head of Sales | Business Development
Nina Tech | Cake Colab
- Led the development of commercial strategies for three business units, including CRM management and hiring
- Managed all aspects of product development, from marketing strategy to client relationship management
Senior Account Manager
Flytour Business Travel
09.2018 - 04.2020
- Managed key global accounts, including Merck Pharmaceutical, Syngenta, and Avaya, providing end-to-end account management
- Report´s presentations
- Conducted KPI analysis, health score assessments, and reporting on unused tickets, MRR, and cross-selling opportunities
- Supported negotiation processes with suppliers (airlines, hotels, car rentals) and resolved high-level client issues
- Enhanced operational efficiency by streamlining the ticketing and supplier negotiation process, improving client satisfaction
- Improved customer retention through targeted upselling and cross-selling strategies
Senior Regional Account Manager | LATAM
Argo Solutions
02.2017 - 09.2018
- Oversaw four of the company's largest regional accounts in Mexico, Chile, and Argentina
- Led the global brand expansion project and participated in marketing materials reformulation (English/Portuguese)
- Managed KPIs, NPS, and MRR for key accounts, driving product adoption and customer satisfaction
- Participated in global events and conferences, fostering relationships with key industry stakeholders
- Played a key role in the successful global brand expansion project
Education
MBA - Digital Business
University of São Paulo (USP)
09.2025
Extension - Digital Media
ESPM
04.2021
Postgraduate - Customer Experience
ESPM
01.2021
Postgraduate - Management in Gastronomy
Anhembi Morumbi
01.2007
Bachelor's Degree - Tourism & Hospitality
Universidade Ibero-Americano
01.2005
Undergraduate - Technology
Faculdade Eniac Guarulhos
01.2001
Skills
- Client Relationship Management
- Account Expansion & Retention
- Data Analysis & Reporting
- Cross-selling & Upselling
- Team Leadership & Collaboration
- Strategic Planning & Execution
- CRM & Marketing Automation
- Event Management & Public Speaking
Certification
- IAM Sales Certificate, WSO2, 2024
- Customer Experience Journey, Alura, 10/01/23
- Sandler Sales Training, Unknown, 06/01/22
- Excel Advanced, DataB, 04/01/21
- Emotional Intelligence, Conquer, 04/01/20
- SCRUM Training in Technology, Hiflex Ltda, 05/01/18
Languages
English
Spanish
Portuguese
Hobbies and Interests
- Music, Dance and Cooking
- Núcleo Espírita Coração de Jesus (Production and Street Food Delivery)
- USP Choral member (Grupo Sestina)
Internationalexperience
- Business trip to Sri Lanka - Jan.2024 and Aug.2024 - Bootcamp
- Travel Coordination for Merck Pharmaceutical, Mendoza, 09/01/19
- Travel Coordination for Argo Solutions, Mexico, Argentina, Chile, Miami, 2018
- Board Group Travel for BMD Convatec, London, 10/01/16
- AYA High School Program, Panama, 12/01/12
- Various Travel Experiences, Spain, Italy, France, Argentina, Canada, USA, Chile, Netherlands, Sri Lanka, etc.
- Uk, London | Canada, Toronto: Interchange
Timeline
Senior Account Manager | LATAM
WSO2 Technology
07.2021 - Current
Senior Account Manager
Flytour Business Travel
09.2018 - 04.2020
Senior Regional Account Manager | LATAM
Argo Solutions
02.2017 - 09.2018
Postgraduate - Customer Experience
ESPM
Postgraduate - Management in Gastronomy
Anhembi Morumbi
Bachelor's Degree - Tourism & Hospitality
Universidade Ibero-Americano
Undergraduate - Technology
Faculdade Eniac Guarulhos
Head of Sales | Business Development
Nina Tech | Cake Colab
MBA - Digital Business
University of São Paulo (USP)
Extension - Digital Media
ESPM
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