FABIO LACERDA FLANDOLI
Marketing & Growth Executive
São Paulo,SP
Summary
Executive with 30+ years of experience leading Marketing, Growth and Digital Transformation across Education (EdTech), Insurance, Finance, Retail, Health and Startups. Strong track record and experience in:
- 30 years - Brand repositioning
- 30 years - Direct reporting to CEOs and C-Level
- 30 years - E-commerce segment
- 30 years - CRM and Incentive Programs
- 25 years - Digital acquisition & performance marketing
- 25 years - Team leadership (20+ people)
- 20 years - Business model innovation
- 15 years - Insurance and Finance segment
- 10+ years - Revenue growth & new revenue streams
- 10 years - Automobile segment
- 10 years - Health segment
- 10 years - Education and Online Education
- 10 years - Family companies
- 2 years - AI-driven operational redesign and LLM implementation
Overview
2027
2027
years of professional experience
5
5
Certifications
4
4
Languages
Work History
Marketing Growth & Sales Director
Instituto Monitor (EdTech)
São Paulo - SP
04.2018 - Current
- Full P&L marketing leadership for a 86-year-old education company undergoing modernization.
- Scope
- U$ 300k annual marketing budget
- U$ 4M annual revenue responsibility
- Direct response for 20,000+ subscriptions (annual)
- Leadership of 20+ professionals
- Direct interface with Presidency and CEO
- Key Results
- Restructured acquisition strategy (performance + partnerships + affiliates)
- Implemented new revenue streams (including financial services for students)
- Led digital transformation of commercial funnel
- Implemented automation and AI tools in marketing and operations
- Spearheaded the launch and consolidation of Monitor College (2018–2024)
- Reorganized digital ecosystem: website, CRM, SEO, paid media, lead nurturing
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Collaborated cross-functionally to optimize end-to-end sales processes, from prospecting through post-sales support services.
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
- Championed change initiatives within the organization aimed at driving efficiency improvements in the overall sales operation infrastructure.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Expanded customer base by targeting untapped markets through innovative lead generation tactics and follow-up mechanisms.
- Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes.
- Worked closely with product teams to understand customer needs and requirements.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Delivered accurate sales forecasts based on thorough analysis of historical data and current trends in order to facilitate informed decision-making at the executive level.
Marketing Director & Co-Founder
Portfy Brasil
São Paulo - SP
06.2017 - 03.2018
- Credit portability Fintech startup based on auction marketplace model.
- Key Achievements
- Designed and launched full MVP digital platform
- Finalist in 3 acceleration programs (including META & Visa)
- Secured institutional support from Visa
- Delivered product-market validation despite regulatory barriers
Digital Marketing Director
Cabernet Agency
01.2016 - 05.2017
- Led digital branding and acquisition for clients in health, nutrition and industry.
- Developed relationship marketing programs (Copper Alliance)
- Strategic consultant to BBMAPFRE Marketing Director
- Managed acquisition campaigns and digital positioning projects
Digital & Social Media Leadership
Tonica de Consumo, Digital Action
09.2011 - 01.2017
- Highlights
- Led digital strategy for Bridgestone, Firestone, HCor, Bosch, Iguatemi
- Won 4 competitive bids through strategic positioning
- Built full-funnel acquisition campaigns
- Structured digital operations for enterprise clients
Planning Director & Partner
Lumina 1
08.2001 - 08.2011
- Agency recognized as one of the most awarded in Brazil (iBest, MSN Awards).
- Strategic leadership for Gol, Americanas.com, Natura, Unibanco, Bradesco
- Focus on performance-driven digital innovation
- Positioned agency as national reference in digital strategy
COO – Startup Expansion
Lumina Americas
06.2000 - 07.2001
- Led digital operations in Brazil and USA
- Managed cross-border teams
- Structured one of the first smart ad campaigns in the market
- Direct interaction with investors across LATAM & US
Marketing Consultant
BBMAPFRE
- → Launched first broker relationship program and incentive campaigns
Planning Director
Pontocom Internet (Startup)
- → Developed 15+ internet business models (⅓ funded and sold)
Account & Planning roles
Saatchi & Saatchi, PPPP, Visage
Education
MBA - Instructional Design & Active Learning
IMESP
MBA - Marketing & Administration
FGV-SP
Master’s - Social Communication
ECA-USP
Skills
- Revenue Growth Strategy
- Digital Transformation
- AI & Marketing Automation
- Performance Marketing
- CRM & Lead Generation
- Product Launch
- Brand Repositioning
- Startup Structuring
- B2B & B2C Strategy
Accomplishments
- Author of “Os Meios Justificam os Fins,” published by Editora Viseu in 2024.
- Supervised team of 40+ staff members.
- Achieved 34 iBest Prizes by working on digital marketing for 6 of the 10 bigger brands in Brazil.
- Author of “10+ Articles,” published in Propaganda & Marketing since 1999.
- Achieved Sustainability by developing Incentives Campaign model for MAPFRE with accuracy and efficiency for 10 years.
Certification
Google Ads
Timeline
Marketing Growth & Sales Director
Instituto Monitor (EdTech)
04.2018 - Current
Marketing Director & Co-Founder
Portfy Brasil
06.2017 - 03.2018
Digital Marketing Director
Cabernet Agency
01.2016 - 05.2017
Google Ads
06-2015
Google Analytics
06-2015
Digital & Social Media Leadership
Tonica de Consumo, Digital Action
09.2011 - 01.2017
Planning Director & Partner
Lumina 1
08.2001 - 08.2011
COO – Startup Expansion
Lumina Americas
06.2000 - 07.2001
The DMA Conference
11-1999
The DMA Conference
11-1998
The DMA Conference
11-1997
Marketing Consultant
BBMAPFRE
Account & Planning roles
Saatchi & Saatchi, PPPP, Visage
MBA - Marketing & Administration
FGV-SP
Master’s - Social Communication
ECA-USP
Planning Director
Pontocom Internet (Startup)
MBA - Instructional Design & Active Learning
IMESP
ADDITIONAL
- Author of 2 books
- Podcast Host
- International award-winning cases
- Experience across Brazil, USA and LATAM
Crating music with AI
I studied classic piano for 8 years in conservatory and had a rock band for many years. Since 2025 I am creating and launching digital music developed using Ai tools with relative success. This is more than a hobby for me, is a way to understand deeply how AI and social media influences and deal with customers.