ARIANA MAGALHÃES DE SOUSA CYPRIANO
São Paulo,SP
Summary
Accomplished Consultant drives organizational improvements through leveraging expertise in research and system enhancement. Well-versed in collaborating with employees and leaders to resolve control and procedural problems negatively affecting business operations. Dedicated to cost, process and resource optimization. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
14
14
years of professional experience
Work History
Media Performance
Natura
05.2023 - Current
- Ecommerce developer at Natura.
- Brand performance developer.
- Responsible for building Media branding awareness -Full Funnel marketing.
- Strategic planning - APP and AppsFlyer platforms.
- Platforms as SA360, Roi Hunter, AdPolice, AF and Protect 360.
- Spearheaded change management initiatives that improved organizational adaptability and resilience during challenging times
- Managed quality control process to drive accuracy of performance inputs
- Introduced innovative metrics-driven approach, allowing for better evaluation of departmental progress against established targets.
- Conducted thorough assessments strengths and areas for growth at Natura company.
- Analyzed financial data to identify cost-saving opportunities while maintaining high-quality output standards- ROAS, LTV.
- Developed comprehensive performance management strategy, resulting in increased efficiency and productivity across departments.
- Developed comprehensive performance management strategy, resulting in increased efficiency and productivity across departments
- Client: Natura (Ecommerce).
Senior Marketing Analyst
Banco BMG
01.2021 - 05.2023
- Conducted trend forecasting and analysis- BMG, Corinthians, Vasco, Atlético Mineiro and Ceará.
- Managed campaigns for various clients that consistently exceeded sales goals.
- ASO strategies and RankmyApp.
- Reported performance and ROI of campaign media using Adobe Analytics and AppsFlyer.
- Developed and retained strong rapport with multiple high-value clients.
- Reviewed marketing department's monthly analysis of customer acquisition.
- Conducted trend forecasting and analysis for BMG Bank.
- Initiated market research studies and analyzed findings.
- Established and managed relationships with external data providers.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Tracked key metrics and developed spreadsheets and data models.
- Increased brand awareness through targeted initiatives.
- Assessed KPIs to achieve in-depth understanding of campaign performance.
- Created business plans and project management plans to define milestones and guide account managers.
- Identified appropriate marketing channels and target customers for campaigns- Launch of the new credit card related to the women´s soccer team.
- Client: BMG -Bank accounts.
Digital Media Manager
BriviaDez
10.2020 - 01.2021
- Managed budgets for all media campaigns, ensuring optimal allocation of resources and cost efficiency.
- Analyzed campaign performance metrics to identify areas for improving and optimizing future strategies.
- Designed compelling presentations to communicate complex data insights to clients effectively.
- Developed comprehensive reports for senior leadership on effectiveness of media campaigns, informing future decision-making processes.
- Spearheaded cross-functional teams - planning, execution, and evaluation of integrated marketing campaigns.
- Managed company social media pages and increased social media presence, monitoring user engagement.
- Developed and promoted corporate brand, images and identity to media and public.
- Clients: Ailos, Unipara among others.
Media Supervisor
ID\TBWA
10.2018 - 10.2020
- Managed time efficiently in order to complete all tasks within deadlines
- Developed strong organizational and communication skills through coursework and volunteer activities for Claro Brazil.
- Demonstrated creativity and resourcefulness through development of innovative solutions.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Organized and detail-oriented with strong work ethic.
- Identified issues, analyzed information and provided solutions to problems.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Client: Claro PME, Net Empresas, Embratel.
Media Supervisor
ABLAB
10.2016 - 09.2018
- Media area management.
- Strategic Planning at campaigns.
- Efficient time management in order to complete all tasks within deadlines.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Organized and detail-oriented with strong work ethic.
- Identified issues, analyzed information and provided solutions to problems.
- Enhanced brand visibility by strategically planning and executing media campaigns across multiple platforms.
- Clients: Sodexo, UniCEUB, Pró-corpo, Ultragaz.
Media Coordinator
Jüssi
10.2016 - 08.2017
- ROI, CPL, CPA.
- Meeting with clients.
- Collected information about kinds of audiences targeted by different multichannel media marketing.
- Creation of reports.
- Discussed marketing goals with clients to identify needs and articulate details to marketing team.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Built and maintained positive business relationships with clients.
- Clients: IBM Latam, Motorola, Allianz.
Digital Media Assistant
Rapp Digital Brasil
10.2015 - 10.2016
- Researched and developed new campaigns across multiple channels.
- Developed questionnaires and facilitated focus group discussions.
- Identified appropriate marketing channels and target customers for campaigns.
- Tracked key metrics and developed spreadsheets and data models.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Researched and evaluated potential new markets and products.
- Client: Itaú Unibanco.
Media Analyst
SEO Marketing
07.2014 - 10.2015
- Accounts management at Google Ads and Meta Ads.
- Follow up of development.
- Improved brand visibility by monitoring media trends and identifying opportunities for clients.
- Developed relationships with sources and contacts to gain additional insight.
- Selected material to develop interesting and professional presentations for different formats at search, remarketing, display, GSP and video.
- Researched and analyzed newsworthy events, trends and issues.
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
- Clients: Sodexo, Bourbon Hotels, iCasei.
Media Assistant
W/McCann
06.2012 - 07.2014
- Organized and detail-oriented with a strong work ethic.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Demonstrated creativity and resourcefulness through development of innovative solutions.
- Applied effective time management techniques to meet tight deadlines.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Resolved problems, improved operations and provided exceptional service using Google Ads.
- Delivered exceptional client service by promptly addressing inquiries and resolving concerns related to media campaigns.
- Client: GM Chevrolet.
Trainee
Buscapé Company
08.2010 - 06.2012
- Conducted regular reviews of operations and identified areas for improvement.
- Developed and updated tracking spreadsheets for process monitoring and reporting.
- Created and managed project plans, timelines and budgets.
- Evaluated customer needs and feedback to drive product and service improvements.
- Collected, arranged, and input information into database system.
- Evaluated staff performance and provided coaching to address inefficiencies.
- Gathered, organized and input information into digital database.
- Client: Buscapé Company, SaveMe.
Education
High School Diploma -
Anhembi Morumbi
São Paulo06.2016
Marketing - Public Relations, Advertising, And Applied Communication
Universidade Anhembi Morumbi (UAM)
São Paulo, SP06.2016
Skills
- Business Process Mapping
- Business Analysis
- Trend Analysis
- Client Relationship Management
- Multitasking Abilities
- Time Management
- Customer Service and Relations
- Google Drive
- Friendly, Positive Attitude
- Google Workspace
- Flexible and Adaptable
- Remote Office Availability
- Task Prioritization
- Written and Verbal Communication
Languages
English
Upper intermediate (B2)
Spanish
Intermediate (B1)
Personal Information
- Age: 34
- Nationality: Brazilian
Timeline
Media Performance
Natura
05.2023 - Current
Senior Marketing Analyst
Banco BMG
01.2021 - 05.2023
Digital Media Manager
BriviaDez
10.2020 - 01.2021
Media Supervisor
ID\TBWA
10.2018 - 10.2020
Media Supervisor
ABLAB
10.2016 - 09.2018
Media Coordinator
Jüssi
10.2016 - 08.2017
Digital Media Assistant
Rapp Digital Brasil
10.2015 - 10.2016
Media Analyst
SEO Marketing
07.2014 - 10.2015
Media Assistant
W/McCann
06.2012 - 07.2014
Trainee
Buscapé Company
08.2010 - 06.2012
High School Diploma -
Anhembi Morumbi
Marketing - Public Relations, Advertising, And Applied Communication
Universidade Anhembi Morumbi (UAM)
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