FELIPE FAVERANI
Santo André
Summary
Accomplished Marketing Strategist and Senior Copywriter with a proven track record at Fortics Tecnologia, Robecca & Co., and BlowUp Social Media, enhancing brand engagement through strategic marketing and creative direction. Expert in competitive analysis and brand development, I've significantly improved website visibility and optimized business strategies. My leadership in content creation and editing is matched by a keen ability to meet diverse business needs.
Overview
3
3
years of professional experience
Work History
Marketing Strategist and Senior Copywriter
Fortics Tecnologia
09.2022 - Current
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Improved website visibility through development and implementation of SEO strategies.
- Created and managed social media campaigns to increase brand engagement.
- Optimized email campaigns to increase open and click-through rates.
Senior Editor and Proofreader
Robecca & Co.
06.2022 - Current
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Oversaw story pitches, assignments, final revisions and layouts.
- Coordinated with writers to maintain consistent voice while removing problems.
- Generated and maintained style guides to encourage consistent quality of content.
- Edited and revised wide array of content for accuracy, clarity and consistency.
- Provided concise and constructive editorial feedback to writers to improve article and story writing.
Senior Content Writer
BlowUp Social Media
02.2022 - 09.2022
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Education
Bachelor of Arts - Journalism And Mass Communication
Methodist University of São Paulo
São Paulo, Sao Paulo, Brazil12-2014
Skills
- Competitive analysis
- Customer segmentation
- Creative direction
- Social media strategy
- Brand strategy
- Scenario planning
- Brand development
- Strategic marketing
- Business needs analysis
Languages
Portuguese
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Intermediate (B1)
Timeline
Marketing Strategist and Senior Copywriter
Fortics Tecnologia
09.2022 - Current
Senior Editor and Proofreader
Robecca & Co.
06.2022 - Current
Senior Content Writer
BlowUp Social Media
02.2022 - 09.2022
Bachelor of Arts - Journalism And Mass Communication
Methodist University of São Paulo
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