FELIPE PONTES
São Paulo
Summary
Pharmaceutical professional with over 10 years of experience in Rare Diseases, Hematology, and Oncology, specializing in demand generation, commercial operations, marketing, and patient association relationships & medication access.
Experienced in market mapping for product launches, patient journey projects, and account management with key stakeholders. Developed strategic plans, collaborated with In-Field Access, Strategic Access, Marketing, and Medical Affairs teams for product incorporation, and led stakeholder engagement initiatives for public consultations.
Key achievement: Created the Disease Awareness and Patient Journey projects, increasing diagnosis rates in São Paulo, later adopted as a best practice in other states.
Overview
15
15
years of professional experience
Work History
Onco-Hemato Sr (Account Lead)
Astellas Farma Brasil
05.2022 - Current
- Led demand generation and development of strategic account plans, focusing on stakeholder engagement, client prospecting, and new business development.
- Executed medical visits across public and private hospitals, transplant centers, and hematology institutions to promote Xospata and identify growth opportunities.
- Collaborated with cross-functional teams, including Marketing, Medical Affairs, Patient Support Programs, Market Access (public and private), and Government Affairs, to ensure aligned strategic execution.
- Planned and delivered scientific and educational events for key opinion leaders (KOLs) and high-value accounts within the assigned territory.
- Managed product and budget control, ensuring resource optimization and goal alignment.
- Served as the field lead for initiatives related to omnichannel engagement, key account management, field force training, and tactical marketing deployment.
Patient Advocacy & Rare Diseases Relations Manager
Takeda
05.2021 - 03.2022
- Responsible for managing relationships with key Rare Disease patient advocacy groups, developing tailored engagement plans, stakeholder management, and identifying partnership opportunities.
- Collaborated with cross-functional teams including Compliance, Legal, Medical Affairs, Marketing, Patient Support Programs, Field Access, and Strategic Access to ensure alignment with each brand’s strategic plan.
- Led the development of the annual business plan for patient advocacy and institutional relations activities.
- Organized external workshops with patient organizations to promote the importance of advocacy, and internal training sessions to clarify roles and responsibilities within the function.
- Oversaw cross-functional coordination for the implementation of the Patient Assistance Program (PAP) for Entyvio.
- Acted as the liaison for presenting proposals from patient associations to the company’s executive leadership team, including the President.
- Accountable for budget management of the Rare Diseases business unit.
- Supported contract development with patient associations in collaboration with the legal and compliance teams, ensuring alignment with project goals and regulatory standards.
Raras Sênior (Account Lead)
Shire
12.2016 - 04.2021
- Responsible for demand generation, development of account plans, stakeholder management, and prospecting of new clients, infusion centers, and business opportunities.
- Led disease awareness initiatives across multiple specialties, including geneticists, nephrologists, neurologists, cardiologists, and rheumatologists in São Paulo (Capital and Countryside), Baixada Santista, and Triângulo Mineiro regions.
- Actively collaborated with cross-functional teams such as Marketing, Medical Affairs, Patient Support, Market Access, and Government Affairs. Participated in the core brand team alongside Marketing to support strategic planning.
- Organized scientific events for key stakeholders, supported clinic and physician development for imaging interpretation, and led the implementation of a screening project.
- Founded a multidisciplinary study group focused on patient care pathways in the Vale do Paraíba region, fostering collaboration among healthcare professionals.
Sales Consultant
Boehringer Ingelheim
10.2013 - 12.2016
- Led demand generation initiatives in Endocrinology and Cardiology in São Paulo through customer segmentation and execution of scientific events targeting healthcare professionals.
- Developed and executed a strategic plan for client prospecting, development, and retention across clinics, hospitals, and key points of sale.
- Conducted strategic pharmacy visits for staff training, implementation of copay/discount programs, and product placement.
- Created the official Point of Sale (POS) Manual to guide the national field sales force in Brazil.
Sales Consultant
Boehringer Ingelheim
05.2012 - 09.2013
- Engaged with public hospitals and clinics to drive demand and identify patient access challenges.
- Managed account mapping, client prospecting, and coordinated scientific events.
- Supported product listing, trained HCPs at high-cost pharmacies, and promoted dispensing processes within SES-SP.
Marketing Intern
Novartis Biociências
01.2011 - 05.2012
- Participation in the development of the Marketing strategic plan, creation of promotional materials for the Sales Force, digital medical education activities, budget control, forecasting, and responsible for the implementation of the patient support program called "Bem Estar" for the sales force.
Sales Intern
Boehringer Ingelheim
07.2010 - 12.2010
- Medical visits to public hospitals and clinics to drive demand generation and identify patient access barriers to medications.
- Account mapping and client prospecting; planning and implementation of scientific events.
Education
Social Communication - Advertising - Advertising
Universidade Anhembi Morumbi
São Paulo12.2012
Skills
- Stakeholder engagement
- Demand increase
- Account management
- Market access
- Patient advocacy
- Strategic planning
- Cross-functional collaboration
- Key opinion leader engagement
- Organizational skills
- Planning
- Friendly, positive attitude
- Interpersonal communication
Professional Development
- Private English Class, Ongoing
- On the Job – SAM (Strategic Account Manager), Ongoing
- Exchange Program - 'English', Completed
- On the Job – MKT, Completed
- Atenzi – Market Access Course for Public/Private Sector, 2020
- Atenzi – Training in Clinical Study Interpretation, 2020
- Sindusfarma – Market Access Course for Public/Private Sector, 2020
- Dynargie – Multifunctional Planning and Management, 2020
- Impacta Tecnologia – Complete Office, 2011
Timeline
Onco-Hemato Sr (Account Lead)
Astellas Farma Brasil
05.2022 - Current
Patient Advocacy & Rare Diseases Relations Manager
Takeda
05.2021 - 03.2022
Raras Sênior (Account Lead)
Shire
12.2016 - 04.2021
Sales Consultant
Boehringer Ingelheim
10.2013 - 12.2016
Sales Consultant
Boehringer Ingelheim
05.2012 - 09.2013
Marketing Intern
Novartis Biociências
01.2011 - 05.2012
Sales Intern
Boehringer Ingelheim
07.2010 - 12.2010
Social Communication - Advertising - Advertising
Universidade Anhembi Morumbi
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