Fernando de Borba Brandl
Indaial,Brazil
Summary
Dynamic professional with expertise in sales and negotiation, logistics coordination, and relationship management. Demonstrates exceptional communication skills to effectively manage client relationships and drive business growth. Committed to leveraging skills in a challenging role that fosters professional development and contributes to organisational success.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Key Account Sales Executive / Trader
Lpr Brasil Representações
Blumenau, Brazil
06.2021 - 12.2024
- Successfully performed technical sales of commodities and special fibers / yarns for clients of the textiles industry such as spinning mills, knitting, weaving, trimming manufacturers, as well as yarns, thread resellers and more
- Acted as representative of up to 70 suppliers mainly from China, India, Vietnam, Indonesia, Turkey, Thailand and Malaysia, being the biggest agent in Brazil of Reliance Industries (India) and Aditya Birla Yarn (India) and often visited customers with them within the states covered
- Consistently delivered high margin deals using advanced techniques of negotiations in a highly competitive commodity market, by knowing deeply customer needs and deep product knowledge
- Conducted market research using import statistics and word of mouth communication to identify new business opportunities with customers within the Southern and North East states in order to also develop new suppliers in Asia and other countries
- Maintain and grow relationships with clients including monthly visits to local customers and long-distance travels to the North East states every 4-5 months, passing through 5 different states
- Managed sales pipelines from lead prospecting to the final sale using CRM’s with monthly reports to the directors board, sending weekly and biweekly reports to key suppliers from the Asian market
- Achieved a 60% increase in my client database in the third year
- Developed suppliers to new and existing customers, increasing at least in 400% the profit margin and saving in around 5-10% on customer’s cost
Inside Sales Account Executive
Repretec Trading
Itajai
08.2020 - 05.2021
- Worked in the sales department of a trading company focused in the metals industry, offering tax benefits and metal products, counting with strategic suppliers from China, Turkey and Europe for the South and South East regions of Brazil
- Identified and engaged sales leads and prospects using CRMs (Trello and Salesforce) with periodic activities such as email marketing, cold calls and video conferences with powerpoint and excel presentations
- Settled partnerships with two law firms from the São Paulo state, which brought a substantial number of new customers to the company
Business Development Agent
WSI – Import & Export Solutions
Itajai, Brazil
07.2019 - 07.2020
- Executed pre and post sales of import and export services such as customs clearance, product sourcing, international freight, regulatory agencies, managing its pipeline with softwares like Trello and Zorro
- Directly involved with the marketing team, building and executing social media strategies, content curation and creation, metrics monitoring with report to the directors board
- Developed an export operation of seafood from Belém - Pará State to USA and China
Inside Sales
B&M Logística Internacional
Itajaí, Brazil
11.2019 - 06.2020
Import Analyst
B&M Logística Internacional
Itajaí, Brazil
02.2018 - 11.2019
- Company Overview: International Freight Forwarding
Education
International Trade Technologist -
Universidade Regional de Blumenau
Blumenau, Santa Catarina 06.2009 - 06.2014
Diploma of Higher Education in Business Management - Honours Diploma
Arbutus College
08.2014 - 08.2015
Skills
- Sales & Negotiation
- Logistics coordination expertise
- Communication
- Relationship Management
- Problem-solving
Certification
- Advanced Negotiation Techniques, SEBRAE, 2024
- Business English, PGIC, 2014
- Advanced English, MAPLE SCHOOLS, 2011
Affiliations
- Culinary
- Martial Arts
Timeline
Key Account Sales Executive / Trader
Lpr Brasil Representações
06.2021 - 12.2024
Inside Sales Account Executive
Repretec Trading
08.2020 - 05.2021
Inside Sales
B&M Logística Internacional
11.2019 - 06.2020
Business Development Agent
WSI – Import & Export Solutions
07.2019 - 07.2020
Import Analyst
B&M Logística Internacional
02.2018 - 11.2019
Diploma of Higher Education in Business Management - Honours Diploma
Arbutus College
08.2014 - 08.2015
International Trade Technologist -
Universidade Regional de Blumenau
06.2009 - 06.2014
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