Filipe Sanches
Creative Copywriter
São Paulo
Summary
Creative copywriter with 12 years of experience in advertising agencies in Brazil and Australia. I believe that creativity and copywriting walk hand in hand on the brand building process. A great idea with a true purpose and a involving story telling can draw awareness and bond with people, which puts the brand ahead of 99% of its competitors.
Overview
2026
2026
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Sr. Copywriter
Ogilvy Brazil
3 2022 - Current
- Creating campaigns for BMW, Fanta, Sprite and Hasbro.
Copywriter
Grey Brazil
- Recognized at Cannes Lions 2019 with the project Gillette DataBoards, a football idea with world reach.
- Created and wrote campaigns for Gillette Brazil and LATAM, such as Gillette ULT, a reality show that trained and revealed pro players of LoL.
- Awarded with a Golden Star at CCSP, the most important advertising award in Brazil, with the campaign Pride Skill
Copywriter
Y&R RedFuse
- Created ATL and BTL campaigns for Colgate-Palmolive.
- Wrote and made presentations to the New York office.
Jr. Copywriter
Ampfy
- Created social campaigns for L'Oréal, Lenovo and Gol Airlines.
- Launched The Rock'n Roll Flight, a gaming campaign that broke records of views for Gol Airlines.
- Won trophies at FIAP (Festival Iberoamericano de la Publicidade), Wave Festival and El Ojo de Iberoamérica, the main creative awards in LATAM.
Jr. Copywriter
ID\TBWA
- Created digital campaigns for Pedigree, Natura, Webmotors and others.
Intern
JWT Sidney
- Worked on global briefs and agency briefs for Australian brands, improving my English and getting in touch with top class advertising.
Education
Copywriting Program - Creative Writing
Miami Ad School | ESPM
Brazil 01.2012 - 07.2014
Bachelor of Advertising - Communications
Cásper Líbero University
01.2008 - 12.2011
Studio Lighting - Photography
International Institute Of Photography
Course The Art of Film: Cinema Forms And Styles - Cinema
Cinema Em Cena School
Photoshop Course - Art Direction
Impacta
Skills
Creative Insights
Storytelling
Advertising Strategies
Social Media
Gaming
Accomplishments
- Cannes - Shortlist | Gillette DataBoards
- FIAP - Gold | Flight of Rock
- FIAP - Silver | Flight of Rock
- Wave - Bronze | Flight of Rock
- El Ojo - Silver | Audio MakeUp
- CCSP - Gold | Pride Skill
Portfolio
www.filipesanches.com
Timeline
Copywriting Program - Creative Writing
Miami Ad School | ESPM
01.2012 - 07.2014
Bachelor of Advertising - Communications
Cásper Líbero University
01.2008 - 12.2011
Sr. Copywriter
Ogilvy Brazil
3 2022 - Current
Copywriter
Grey Brazil
Copywriter
Y&R RedFuse
Jr. Copywriter
Ampfy
Jr. Copywriter
ID\TBWA
Intern
JWT Sidney
Studio Lighting - Photography
International Institute Of Photography
Course The Art of Film: Cinema Forms And Styles - Cinema
Cinema Em Cena School
Photoshop Course - Art Direction
Impacta
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