Flavio Luna
Sao Paulo
Summary
Dedicated sales and marketing professional with +8years of experience proven success exceeding goals, retaining customers and maintaining strong reputation for customer satisfaction. Exceptional knowledge of Loyalty market conditions and extensive network of title, inspection and banking professionals.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Product Specialist
Livelo
06.2022 - Current
- Identified appropriate marketing channels and target customers for 360º campaigns.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Created customized marketing materials to increase product awareness.
- Developed of new products and improvements (tests, analysis, approached). Alignment with other areas involved in the process, with a focus on increasing sales and expanding the portfolio.
- Competitor analysis, market share studies and potential of sales
- Developed new strategies for customer retention activities.
Analyst
BTG (Banking)
07.2021 - 06.2022
- Validated results and performed quality assurance to assess accuracy of data.
- Identified clear connections between policies and business results to eliminate or reduce confusion and help employees achieve goals.
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Collaborated with stakeholders to define project objectives and criteria.
Loyalty Analyst
Smiles
05.2017 - 06.2021
- Developed new strategies for customer retention activities.
- Developed product demonstrations and presentations for customers.
- Identified appropriate marketing channels and target customers for campaigns.
- Created customized marketing materials to increase product awareness.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Generated reports to support development and implementation of marketing plans.
- Tracked key performance indicators to measure success of campaigns.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Ecommerce Analyst
Via Varejo
08.2015 - 04.2017
- Demonstrated leadership by staying abreast of performance results and industry trends.
- Developed and analyzed e-commerce programs and marketing activation and implemented content improvements that drove sales and market share.
- Managed e-commerce initiatives and analysis and created, implemented and updated content and new product set up.
- Resolved issues regarding product availability for purchase and inventory availability to fulfill orders.
- Collaborated with stakeholders to identify business needs and data sources.
Marketing Analyst
Epson
06.2011 - 07.2015
- Reported performance and ROI of campaign media.
- Initiated market research studies and analyzed findings.
- Conducted trend forecasting and analysis.
- Increased brand awareness through targeted initiatives.
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Created business plans and project management plans to define milestones and guide account managers.
Education
Growth Marketing
FIAP
Sao Paulo, Brazil04.2019
Marketing
ComSchool
Digital Marketing01.2017
Marketing And Advertising
University Ninth of July
Sao Paulo, Brazil06.2010
Skills
- Product and Service Sales
- Sales Expertise
- Business Administration
- Marketing Campaign Strategy
- Campaign Management
- Product Demonstrations and Presentations
- Product Development and Marketing
- Agile, Scrum Methods
- Microsoft Office
Certification
- Agile Method's
- Windows, Android, Mac OS
- ServiceNow, Microsoft Office 365
- Google Analytics
Languages
Portuguese
Bilingual or Proficient (C2)
Timeline
Product Specialist
Livelo
06.2022 - Current
Analyst
BTG (Banking)
07.2021 - 06.2022
Loyalty Analyst
Smiles
05.2017 - 06.2021
Ecommerce Analyst
Via Varejo
08.2015 - 04.2017
Marketing Analyst
Epson
06.2011 - 07.2015
Growth Marketing
FIAP
Marketing
ComSchool
Marketing And Advertising
University Ninth of July
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