Frederico Caputi

• Spearheading Altenar's strategic expansion and operational command within Brazil and contributing to broader LATAM sales initiatives.
• Accountable for driving substantial revenue growth, establishing Altenar as market leader, and ensuring seamless management of the Brazilian entity with full P&L oversight.
  
  Strategic Sales & Market Leadership (Brazil & LATAM):
• Architect and execute high-impact sales strategies to penetrate and expand Altenar's footprint in Brazil and key LATAM iGaming and sports betting markets, with consistent focus on emerging opportunities and sustainable growth.
• Lead full-cycle sales initiatives, from prospecting and delivering compelling platform demonstrations to negotiating and closing high-value, complex deals with premier sportsbook operators and partners.
  Cultivate and nurture C-level relationships with key stakeholders, ensuring strategic alignment and delivering bespoke, high-value solutions that address specific client needs and market demands.
• Drive significant revenue growth and market share acquisition by identifying and capitalizing on new business opportunities and fostering long-term, profitable partnerships.

Brazilian Entity Management & Operational Excellence:

Serve as the principal Statutory legal representative for Altenar's Brazilian entity, overseeing all local operations, including finance, legal, tax compliance, and administrative functions.

Direct financial stewardship for LATAM/ Brazilian operations, managing local budgets, P&L, invoicing, collections, and collaborating with HQ and local accountants on financial reporting, forecasting, and tax optimization strategies.
Navigate Brazil's intricate regulatory, legal, and tax landscape, ensuring full compliance for all local activities, including contracts, filings, and operational protocols. Liaise extensively with local legal advisors, accountants, and tax consultants.

Champion product and service localization for the Brazilian market, including internal/external communications and client materials, ensuring optimal market fit and resonance.

Oversee local banking relationships, including research and implementation of corporate accounts (KYB) and exploration of innovative financial solutions like crypto-asset frameworks for operational efficiency.
Cross-Functional Collaboration & Market Intelligence:

Act as critical bridge between LATAM/Brazil operations/clients and global HQ departments (Technology, Product, Finance, Legal), ensuring cohesive strategy and operational alignment.

Analyze and interpret LATAM and Brazilian market trends, competitive dynamics, and customer feedback to inform global business strategies, product development roadmaps, and identify untapped growth avenues.
Represent Altenar at key industry events and trade shows, enhancing brand visibility and thought leadership within the region.

Provide expert training and mentorship to clients, partners, and internal teams, elevating their platform knowledge, sales skills, and overall performance.

Streamline operational processes and lead cross-functional project teams to deliver complex solutions efficiently, on time, and within budget, ensuring high levels of customer satisfaction and retention.

• Elevate Sales / Business Development Proficiency for iGaming and Sports Betting Industry.
• Strategize and Execute Dynamic Advertising Plans for Sports Portfolio, Encompassing Livescore Apps, Affiliate Marketing, Sport Publishers, Influencer Marketing, DOOH, performance and Social Media Campaigns.
• Cultivate and Strengthen Enduring Relationships with Local Advertisers and Publishers (Online and Offline) to Drive Mutual Growth and Success.
• Effectively Promote and Showcase Company's Extensive Service Offerings and Portfolio to Maximize Market Penetration and Achieve Competitive Advantage.
• Unveiled new revenue streams through diversification strategies.
• Identified market trends, resulting in enhanced product offerings.
• Designed strategy to win new business and maximise selling opportunities among existing clients, achieving lucrative results.

• Affiliate Program management (OPM), focus on relationships with publishers and advertisers.
• Proposing practical solutions, and minimizing risks, interacting closely, giving each client and campaign personalized attention.
• Affiliate Partnerships Development
• Outreach (Pub Dev & Clients)
• Building Agendas
• Communicating With Clients on Slack
• Team Management
• Team Training on basic/new tools provided
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Identified potential partners for affiliate marketing programmes, expanding reach effectively.
• Undertook competitor research and analyses and presented findings to senior management and marketing team.

• Acting as a single point of contact and accountability for Brokers & Customers, focused on activities leading to increased growth & persistency.
• Strategize, plan and direct all the business aspects of the direct sales force distribution to meet agreed organizational performance plans within agreed budgets and timelines.
• Collaborative style of work 'with and through' Field Force to recruit & develop Insurance Advisors so that the 3 drivers of business - Activity, Productivity and Premium Average - are driven to achieve the desired objectives.
• Establish and adhere to sales management processes.
• Communicate and ensure implementation of the Insurance Advisor's 'Best Practices'.
• Tailored insurance policies to match clients' unique needs.
• Support cross-selling of Insurance Asset Management platform across investment sectors, teaming with Institutional Client Groups and sector specialists.
• Coordination with agency directors on enrollment execution.
• Proactive broker & customer outreach.
• Renewal consultation, Plan Design consultation.
• Broker Administrator Training.
• Ensure that 'sales practice quality program' of MetLife is implemented.
• Delivered personalised investment opportunities with detailed analysis.
• Monitored economic and social trends with keen attention to detail.
• Advised on wealth management strategies for long-term growth.

• Google's new business strategic development project for the B2B segment, interfacing with fintechs and startups with a focus on new conversion campaigns into high impact leads.
• Responsible for identifying and developing new business within large B2B companies.
• Evaluation and development of Google's media briefing meetings with stakeholders.
• Targeting new high-potential advertisers until the kick off of new accounts for new high impact campaigns in Search, Display and YouTube.
• Assessment of needs and partners marketing goals upon target audience, competitors and localization.
• Helping companies in their internationalization, offering a best-in-class portfolio of online media solutions to grow their business and maximize their ROI.
• Boosted sales with effective upselling techniques.
• Achieved sales targets through strategic planning and execution of sales initiatives.

• Management, execution, monitoring, logistics and production of incentive trips and corporate events across 5 countries.
• A lot of wee hours work and so much fun :)
• Events attended: PETROBRÁS Challenge - Jamaica - (Eventesse - Rock Comunicação) WG BRADESCO - Hotel Coordination / Logistics (Flytour Events) POBJ - Bradesco -Logistics (Agaxtur) You Conquest - London - Accredited Staff (logistics) - TV1, Wembley Stadium, Ascot Racecourse, Wolverhampton, Epson, BMW Golf, Wembley Arena (Livenation UK), Sodexho, and MANY others.
• Worked closely with senior management to align programme objectives and strategies.
• Led training sessions for staff development.
• Provided regular updates on the status of projects to key stakeholders.
• Managed conflict resolution amongst team members, fostering teamwork and cooperation.

• Mastermind business growth strategies and product development (MVA), focusing on sister companies and our partnership verticals needs to help meet organizational goals and objectives.
• Building and nurturing client relationships in order to continue winning new contracts.
• Attending networking events and building financial industry connections in order to facilitate business growth.
• Ensure that the organization complies with contractual obligations as well as state and federal regulations.
• Working with other department heads to determine company goals and KPIs.
• Conducting market research to inform strategic business decisions.
• Overseeing branding and marketing endeavors to ensure all efforts are aligned with business goals.
• Negotiating new projects and contract terms with new clients for on-premises SAAS solutions.
• Assisted in drafting partnership agreements following best legal practices, protecting company interests whilst facilitating collaboration.
• Worked with sales team to maximise partnership opportunities, driving revenue growth.
• Bridged gaps between different departmental teams involved in collaborative projects, ensuring smooth execution of joint initiatives.
• Organised marketing plans and programmes to best support business growth and development.

• Responsible for coordinating the sales department, supporting management, and ensuring sales quotas are reached.
• Achieved growth and hit sales targets by successfully managing the sales team.
• Designing and implementing a strategic business plan that expanded customer base and ensured it's strong presence.
• Owned recruiting, objectives setting, coaching and performance monitoring of sales representatives.
• Building and promoting strong, long-lasting customer relationships by partnering with them and understanding their needs.
• Present sales, revenue and expenses reports and realistic forecasts to the management team.
• Identifying emerging markets and market shifts while being fully aware of new products and competition status.

• Set sales strategies for company launch into Brazil and headed expansion into new markets.
• Getting the deal using various customer sales methods (door-to-door, cold calling, presentations etc).
• Forecasting sales, develop 'out of the box' sales strategies/models and evaluate their effectiveness.
• Evaluate customers skills, needs and build productive long lasting relationships.
• Researching accounts and generate or follow through sales leads.
• Attending meetings, sales events and trainings to keep abreast of the latest developments.
• Report and provide feedback to management using financial statistical data.
• Maintain and expand client database within assigned territory.
• Hiring and training sales staff and ensuring staff meets their quotas and goals.
• Helping the sales team to improve their productivity by reaching out to merchants and negotiate deals and ensuring all Sales Representatives have high-quality, up-to-date support material.

• Planned brand activation and catering operations for events from start to finish according to requirements, target audience and objectives.
• Accountable for budgets and hawker's performance within a Cross-functional Team Leadership.
• Sourcing and negotiating with vendors, hosts and suppliers.
• Hiring and training personnel, coordinating all operations(event coordinators, caterers etc.).
• Lead promotional activities for the event.
• Approving and preparing all aspects before the day of the event.
• Ensured event is completed smoothly and step up to resolve any problems that might occur.
• Analyzing the event's success and prepare reports.
• Oversaw top E.U. contracts such as Letherby & Christopher, Sodexho, Global Gathering and Live Nation.
• Headed and trained teams of 100+ employees.