Gabriel Cerqueira
Bussiness Intelligence & Analysis
São Paulo
Summary
Strategic Business Analyst with over 8 years of experience driving cross-functional initiatives across fintech, e-commerce, and banking sectors in Latin America and the US. Recognized for translating complex data into actionable insights, leading analytical strategies, and aligning stakeholders around scalable solutions. Proven ability to influence high-level decision-making through clear metrics, dashboards, and process optimization. Lean Six Sigma Green Belt certified (Dec/2024). Bilingual in Portuguese and English, with intermediate Spanish (learning).
Overview
9
9
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Business Specialist – US Banking
Nomad
07.2024 - Current
- Leading data architecture and analytics within the US banking product vertical, collaborating with product, finance, and operations stakeholders to streamline card and account infrastructure.
- Designed and implemented new logistics architecture for card delivery, reducing SLA by ~25% and enabling end-to-end tracking visibility for customers.
- Mapped and standardized the interchange data flow across networks, enabling accurate revenue tracking and reconciliation.
- Built frameworks for cash and enterprise account reconciliation, increasing transparency and reducing manual error points.
Senior Business Analyst – Operations
PicPay
05.2022 - 06.2024
- Acted as analytics lead for transactional operations, aligning multiple BUs with shared data sources and dashboards.
- Reengineered the full suite of dashboards for the Sales Ops team, reducing reporting latency by 30% and aligning visualizations with business KPIs.
- Structured and maintained a transaction database covering lifecycle events from payment to dispute resolution.
- Provided strategic insights to senior leadership for process improvements, influencing cost reductions and customer support SLAs.
- Collaborated with finance and tech teams to align business definitions and data governance.
Senior Business Analyst – Growth & Marketing
Facily
08.2021 - 04.2022
- Owned cross-channel marketing performance analysis, developing KPIs and models to measure campaign ROI across digital and offline channels.
- Led customer segmentation and retention cohort analysis, contributing to reactivation campaigns with >15% return rate uplift.
- Created monthly investor report dashboards and presentations, used by executive leadership to communicate performance and OKRs.
- Partnered with product and operations to provide ad hoc insights supporting key launches and performance diagnostics.
FP&A and Strategy Analyst
Rappi
04.2020 - 08.2021
- [FP&A] Served as strategic advisor to country managers, delivering P&L analyses and financial models to align with regional LATAM goals.
- [FP&A] Conducted regional benchmarking and developed financial recovery plans to improve contribution margin.
- [S&P] Built the Longtail Post-Sales division from zero during the COVID-19 surge, designing operational flows, KPIs, and partner touchpoints.
- [S&P] Developed BI tools and CRM workflows for onboarding and managing over 2,000 restaurant partners.
- Established a scalable structure for monthly goal-setting based on trend modeling and regional forecasts.
Junior Pricing Analyst
Rede (Itaú Group)
08.2018 - 02.2020
- Automated manual processes across the pricing division, reducing execution time and increasing audit traceability.
- Rebuilt pricing workflows and business rules to align with evolving commercial policies and market conditions.
- Designed Power BI dashboards for pricing governance and executive review.
- Participated in agile sprints and cross-department initiatives integrating finance, legal, and commercial areas.
Product Intern
Citi
07.2016 - 07.2018
- Conducted studies to drive adoption of Collection products, including Automatic Debit, Barcode Payments, Direct Debit Authorization (DDA), Simples Doméstico, and Mobile Recharge.
- Monitored product KPIs and created dashboards to track activation, return rates, and financial performance (P&L).
- Analyzed results of marketing campaigns for product penetration and current account acquisition.
- Created executive-level presentations and supported product strategy with data insights.
Education
Bachelor’s - Business Administration
Presbyterian Mackenzie University
12.2018
Skills
Data Strategy & Architecture
Certification
Lean Six Sigma – Green Belt
Additional Information
Volunteering & Social Impact
- ISMART Scholar (2012 – Present): Full academic scholarship awarded for performance and potential. Participated in national leadership and civic impact programs.
- OSAM Volunteer (2016 – 2018): Taught capoeira classes to youth in underserved communities, promoting discipline, cultural identity, and social inclusion.
Timeline
Business Specialist – US Banking
Nomad
07.2024 - Current
Senior Business Analyst – Operations
PicPay
05.2022 - 06.2024
Senior Business Analyst – Growth & Marketing
Facily
08.2021 - 04.2022
FP&A and Strategy Analyst
Rappi
04.2020 - 08.2021
Junior Pricing Analyst
Rede (Itaú Group)
08.2018 - 02.2020
Product Intern
Citi
07.2016 - 07.2018
Bachelor’s - Business Administration
Presbyterian Mackenzie University
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