Gabriela Alencar de Medeiros
Porto Velho,
Summary
Adventurous journalist with over 5 years of experience in crafting and executing high-impact communication strategies across diverse sectors. Multilingual and global thinker, my career spans high-stakes humanitarian efforts and high-profile public relations. From orchestrating impactful campaigns for Brazil’s economic development to navigating international marketing landscapes in Romania, I blend creativity with strategic insight.
Overview
11
11
years of professional experience
Work History
Communications Advisor
State Secretariat for Economic Development
03.2024 - Current
- Developed and executed communication strategies that effectively raised public awareness and stakeholder engagement for economic development initiatives across nine coordinations.
- Provided strategic counsel on media relations, public speaking, and crisis communication to the Secretary, Vice-Governor, and directors, resulting in improved public image and message consistency.
- Produced high-impact materials like speeches, reports, articles, managed media relations, and served as spokesperson, boosting the visibility of the State Secretariat’s initiatives.
Manager in International Business and Commercial Marketing
GOUV
12.2022 - 03.2024
- Conducted in-depth market intelligence and competitive analysis, gathering critical data to identify opportunities for international market entry and expansion, which informed strategic decision-making and campaign planning.
- Developed and executed data-driven international marketing campaigns, leveraging market insights to tailor strategies for product launches and brand positioning in new markets, resulting in successful market penetration.
- Led the integration of communication, marketing, and private diplomacy strategies resulting in a 71% increase in strategic partnerships, effectively navigating complex regulatory environments and fostering international business growth.
Director of Finance and Operations
ADC (Associação dos Defensores da Cidadania)
04.2023 - 01.2024
- Oversaw financial and operational management, including budgeting, project planning, and financial reporting, ensuring the effective execution of 5 programs focused on civil, child, and adolescent rights, digital literacy, and public transparency.
Editor-in-Chief & Strategist
Serafine Agency
11.2021 - 06.2023
- Led the development and execution of strategic communication plans for +50 women entrepreneurs in the global north, including public relations, content creation, and presentation design, resulting in enhanced brand visibility and market positioning.
- Managed the creation of high-quality materials, such as press releases, reports, and marketing content, ensuring consistency in messaging and alignment with client objectives across various platforms.
Chief Intelligence and Logistics Officer
GOUV
03.2022 - 12.2022
- Managed OSINT collection, analysis, and reporting for safe rescue operations in the UCR-ROM Project, leading to the successful rescue of 1,038 refugees and supporting their humanitarian needs during the Russia-Ukraine war.
- Conducted strategic intelligence assessments to identify and map high-risk areas for civilian evacuation during the Russian-Ukrainian War, employing threat analysis and geospatial intelligence to enhance rescue operations and ensure effective deployment of humanitarian resources.
Researcher and Multimedia Journalist
Thinkubator Media
06.2020 - 04.2021
- Synthesized large volumes of information, identifying key trends and patterns relevant to research objectives.
- Conducted thorough fact-checking of all written materials, maintaining the integrity of published content.
- Adapted content for various platforms, ensuring message was effectively communicated across all mediums.
Journalist
Poland Today
04.2019 - 08.2019
Translator
Freelance Translator & Interpreter
06.2013 - 03.2019
Customer Care Representative
Medtronic
12.2017 - 06.2018
Education
Bachelor of Arts - Journalism
Collegium Civitas
Warsaw, Poland09.2022
Specialization - New Media
Collegium Civitas
Warsaw, Poland09.2022
Skills
- Content Development
- Humanitarian Assistance
- Multimedia Content
- In-depth Research
- Translation Services
- Communications Intelligence
- Event Coordination
- Political Communication
- Public Relations
- Strategic Communication
- Intelligence Analysis
- OSINT
- Crisis Management
- Social Media Strategy
- Internal Communications
- Media Relations
Languages
Portuguese
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
Polish
Intermediate (B1)
Timeline
Communications Advisor
State Secretariat for Economic Development
03.2024 - Current
Director of Finance and Operations
ADC (Associação dos Defensores da Cidadania)
04.2023 - 01.2024
Manager in International Business and Commercial Marketing
GOUV
12.2022 - 03.2024
Chief Intelligence and Logistics Officer
GOUV
03.2022 - 12.2022
Editor-in-Chief & Strategist
Serafine Agency
11.2021 - 06.2023
Researcher and Multimedia Journalist
Thinkubator Media
06.2020 - 04.2021
Journalist
Poland Today
04.2019 - 08.2019
Customer Care Representative
Medtronic
12.2017 - 06.2018
Translator
Freelance Translator & Interpreter
06.2013 - 03.2019
Bachelor of Arts - Journalism
Collegium Civitas
Specialization - New Media
Collegium Civitas
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