Gabriela Alencar de Medeiros
Porto Velho,
Summary
Adventurous journalist with over 5 years of experience in crafting and executing high-impact communication strategies across diverse sectors. Multilingual and global thinker, my career spans high-stakes humanitarian efforts and high-profile public relations. From orchestrating impactful campaigns for Brazil’s economic development to navigating international marketing landscapes in Romania, I blend creativity with strategic insight.
Overview
11
11
years of professional experience
Work History
Communications Advisor
State Secretariat for Economic Development
Porto Velho, Brazil
03.2024 - Current
- Developed and executed communication strategies that effectively raised public awareness and stakeholder engagement for economic development initiatives across nine coordinations.
- Provided strategic counsel on media relations, public speaking, and crisis communication to the Secretary, Vice-Governor, and directors, resulting in improved public image and message consistency.
- Produced high-impact materials like speeches, reports, articles, managed media relations, and served as spokesperson, boosting the visibility of the State Secretariat’s initiatives.
Manager in International Business and Commercial Marketing
GOUV
Bucharest, Romania
12.2022 - 03.2024
- Conducted in-depth market intelligence and competitive analysis, gathering critical data to identify opportunities for international market entry and expansion, which informed strategic decision-making and campaign planning.
- Developed and executed data-driven international marketing campaigns, leveraging market insights to tailor strategies for product launches and brand positioning in new markets, resulting in successful market penetration.
- Led the integration of communication, marketing, and private diplomacy strategies resulting in a 71% increase in strategic partnerships, effectively navigating complex regulatory environments and fostering international business growth.
Director of Finance and Operations
ADC (Associação dos Defensores da Cidadania)
João Pessoa, Brazil
04.2023 - 01.2024
- Oversaw financial and operational management, including budgeting, project planning, and financial reporting, ensuring the effective execution of 5 programs focused on civil, child, and adolescent rights, digital literacy, and public transparency.
Editor-in-Chief & Strategist
Serafine Agency
Tallinn, Estonia
11.2021 - 06.2023
- Led the development and execution of strategic communication plans for +50 women entrepreneurs in the global north, including public relations, content creation, and presentation design, resulting in enhanced brand visibility and market positioning.
- Managed the creation of high-quality materials, such as press releases, reports, and marketing content, ensuring consistency in messaging and alignment with client objectives across various platforms.
Chief Intelligence and Logistics Officer
GOUV
Bucharest, Romania
03.2022 - 12.2022
- Managed OSINT collection, analysis, and reporting for safe rescue operations in the UCR-ROM Project, leading to the successful rescue of 1,038 refugees and supporting their humanitarian needs during the Russia-Ukraine war.
- Conducted strategic intelligence assessments to identify and map high-risk areas for civilian evacuation during the Russian-Ukrainian War, employing threat analysis and geospatial intelligence to enhance rescue operations and ensure effective deployment of humanitarian resources.
Researcher and Multimedia Journalist
Thinkubator Media
Boston, United States
06.2020 - 04.2021
- Synthesized large volumes of information, identifying key trends and patterns relevant to research objectives.
- Conducted thorough fact-checking of all written materials, maintaining the integrity of published content.
- Adapted content for various platforms, ensuring message was effectively communicated across all mediums.
Journalist
Poland Today
Warsaw, Poland
04.2019 - 08.2019
Translator
Freelance Translator & Interpreter
06.2013 - 03.2019
Customer Care Representative
Medtronic
Warsaw, Poland
12.2017 - 06.2018
Education
Bachelor of Arts - Journalism
Collegium Civitas
Warsaw, Poland09.2022
Specialization - New Media
Collegium Civitas
Warsaw, Poland09.2022
Skills
- Content Development
- Humanitarian Assistance
- Multimedia Content
- In-depth Research
- Translation Services
- Communications Intelligence
- Event Coordination
- Political Communication
- Public Relations
- Strategic Communication
- Intelligence Analysis
- OSINT
- Crisis Management
- Social Media Strategy
- Internal Communications
- Media Relations
Languages
Portuguese
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
Polish
Intermediate (B1)
Timeline
Communications Advisor
State Secretariat for Economic Development
03.2024 - Current
Director of Finance and Operations
ADC (Associação dos Defensores da Cidadania)
04.2023 - 01.2024
Manager in International Business and Commercial Marketing
GOUV
12.2022 - 03.2024
Chief Intelligence and Logistics Officer
GOUV
03.2022 - 12.2022
Editor-in-Chief & Strategist
Serafine Agency
11.2021 - 06.2023
Researcher and Multimedia Journalist
Thinkubator Media
06.2020 - 04.2021
Journalist
Poland Today
04.2019 - 08.2019
Customer Care Representative
Medtronic
12.2017 - 06.2018
Translator
Freelance Translator & Interpreter
06.2013 - 03.2019
Bachelor of Arts - Journalism
Collegium Civitas
Specialization - New Media
Collegium Civitas