Gabriela Viana

Leads marketing efforts for a data-driven Vertical SaaS company serving agricultural industry and farmers. Holds direct responsibility for: Brand management, B2B field marketing, Growth and Performance, CRM, Content Hub, Marketing Data Operations. Also spearheads the professional services division -Enterprise Marketing Services- dedicated to supporting B2B customers with data-oriented marketing campaigns.

Co-directed all strategic and business aspects of a startup focused on day-to-day family payments, with ownership stake and active advisory role until October 2023. Held direct responsibility for People Operations, Brand, Growth, and Customer Experience areas.

Senior Executive at a national Education and Healthtech group in Brazil, consolidating 17,997 medical educational seats. Led the Go-to-Market strategy, Marketing Operations, Customer Experience, Brand, Growth, and Data and Insights. Oversaw Marketing Operations , spearheaded the brand consolidation of all educational institutions and 12+ Healthtech entities, and implemented new direct demand generation and ecommerce platforms.

Collaborated with Adobe's enterprise sales teams across LATAM and US to develop long-term pipeline strategies, from PR to digital demand and events, strengthening customer relationships and driving business value. Led marketing strategies supporting all pipeline stages—from demand generation to deal closure and customer retention—in LATAM and US Corporate Segment. Oversaw marketing initiatives across industries, including Retail, FSI, Media & Entertainment, Travel & Hospitality, Healthcare, Manufacturing, and High Tech & Auto.

Directed LATAM marketing for Adobe's Experience Cloud, supporting the Digital Experience (DX) and Digital Media (DM) business units. Managed a team focused on demand generation, performance and growth marketing, ABM-driven field marketing, public relations, and marketing operations.

As part of the leadership team launching Xiaomi in Brazil, led business development and all communication and marketing efforts, reporting directly to the CEO. Oversaw brand launch and managed teams across brand, design, PR, growth, and consumer experience, along with carrier and retailer negotiations, marketing strategy, and ecommerce demand generation. Under this leadership, Xiaomi captured 28% of global shipments, with Brazil becoming its third-largest region.

Led comprehensive, full-funnel marketing for Android Platform, Google Hardware, and Google Play, encompassing product marketing, brand development, advertising, and third-party retail experiences. Managed a regional team across Mexico, Argentina, Chile, and Brazil, directing Android Platform marketing and launching Google hardware products in LATAM, including Chromecast, Chromebook, and Nexus. Oversaw Google Play marketing, with Brazil as its second-largest market, implementing new monetization strategies

Oversaw regional coordination of CRM, ecommerce, and web/mobile marketing for a multinational company in Latin America, managing strategic planning and execution across region. Led consumer acquisition and retention initiatives, and supervised 12 digital sites and properties in LATAM.