GEORGIA DE AZEVEDO

• Execution of the commercial strategy focused on increasing market share in soybean crops (Crop Protection) and maintaining market share in rice crops.
• Inventory management, Sell In/Sell Out goals and implementation of barter operations.
• Development of demand generation plans aligned with the company's strategy, focusing on channel differentiation and portfolio exclusivity.
• Building trust and relationships with customers as foundations for effective strategy implementation.
• Strong collaboration with sales, technical and marketing teams, aligning strategies to maximize the execution of the commercial strategy.
• Leadership in relationship actions with farmers, such as field days and fairs.

• Responsible for Brevant Seeds field marketing strategy, focusing on positioning, pricing and demand generation for summer corn and soybean crops.
  
• Development of price campaigns, commercial tools and integrated actions with the sales team, being a national reference in brand communication.
  
• Leader of strategic projects such as Workshop Brasil (e-learning) and the Silage project for cattle farmers, focusing on innovation, customer experience and inclusion.
  
• Recognized with two Shine awards and named Co-leader of the WIN em Campo program in 2024.
  
• Committed to inclusion, diversity and equity (ID&E), with an active role in people management and development, including cases of talent promotion under her leadership.

• Co-creation of communication strategies focused on customer experience and positioning of corn and Crop Protection brands, always meeting the real needs of farmers.
• Development and execution of customer-oriented campaigns, with an emphasis on strengthening Relationships with producers and delivering practical solutions for the field.
• Leading and excelling in the organization and execution of agricultural fairs, offering an immersive experience that strengthened Farmer engagement and highlighted Bayer's innovative solutions.
• Integration between marketing and sales, with a focus on developing solutions that meet the needs of farmers and generate positive results.

• Management of large distribution and wholesale accounts, focusing on sell-in, sell-out and glyphosate inventory management.
• Implementation of barter and risk sharing operations, monitoring of revenue forecasts and management of relationships with distribution channels.
• Leading role in business planning by micro region.

Coordination of the national launch, focusing on forecast, inventory and communication.

• Collaboration with marketing, regulatory and supply chain to ensure an efficient transition of formulations.
• Promotion of the product to key stakeholders and channels, ensuring a fast and satisfactory transition.