Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Personal Information
Languages
Timeline
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Guilherme Fernandez

São Paulo

Summary

Dynamic Senior Content Strategist recognized for driving impactful content strategies, and mentoring teams. Expert in digital marketing and SEO, I leverage Agile project management to enhance user engagement and satisfaction, achieving significant recognition for collaboration and innovation in content development.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Senior Content Strategist

Itaú Unibanco
São Paulo
06.2023 - 05.2025
  • Managed content for Itaú's digital service channels, aligning business strategies with UX writing best practices.
  • Mentored junior and mid-level UX writers, fostering skill development and collaboration.
  • Recognized with awards in 2023 and 2024 for impactful OKRs and teamwork with peers and partners.

Content Strategist

Itaú Unibanco
São Paulo
03.2020 - 06.2023
  • Crafted content for Itaú’s chatbot channels, bridging UX writing with technical requirements across six proprietary apps and WhatsApp.
  • Conducted product discovery through conversational metrics to refine responses for enhanced customer satisfaction.
  • Analyzed data from two active chatbots to improve user interactions, managing approximately 5 million monthly unique engagements.
  • Collaborated with cross-functional teams to ensure content met strategic objectives and user needs.

Content Coordinator

LinkApi
03.2019 - 03.2020
  • Developed content marketing strategies to enhance brand authority in Brazil and USA.
  • Produced sales enablement materials to support business development efforts.
  • Authored case studies, e-books, and infographics to showcase company capabilities.
  • Collaborated with PR agencies and journalists to define effective communication strategies.
  • Defined initial content strategy through discussions with C-level executives and market research.
  • Optimized SEO for high-ranking content, increasing organic traffic and conversion rates.
  • Introduced Kanban methodology to marketing team, facilitating backlog management and process improvements.

UX Writer

everis
12.2018 - 03.2019
  • Enhanced assistant bot's content production for improved user engagement.
  • Utilized IBM Watson’s platform for cognitive training to boost bot accuracy.
  • Analyzed user interactions and feedback to develop actionable improvement plans.
  • Collaborated with Livelo, a rewards program from Bradesco, Banco do Brasil, and Grupo Elo.
  • Achieved recognition as winner of BotsBrasil’s prize among top chat services in Brazil.

Content Marketing Analyst

Plataformatec
01.2018 - 12.2018
  • Developed content marketing strategy aligned with short and mid-term goals.
  • Collaborated with technical teams to create comprehensive content materials.
  • Edited and proofread content, enhancing SEO practices for greater visibility.
  • Managed social media and community forums to expand Plataformatec's online presence.
  • Utilized Agile methodologies, starting with Scrum before transitioning to Kanban for improved workflow.
  • Acted as product owner, coordinating with specialized consultants to accelerate team evolution.

Sales Development Representative

Plataformatec
01.2017 - 12.2017
  • Compiled lists of potential clients for Plataformatec's services, focusing on tech companies with digital products in Brazil, USA, and Western Europe.
  • Mapped key personnel and organizations within leading technology product firms in Brazil and Europe.
  • Conducted qualification discussions with technology and engineering C-level executives to identify collaboration opportunities.
  • Gained extensive knowledge of tech startups and software development practices

English Teacher and Coordination Assistant

Wizard Language School
09.2013 - 08.2015
  • As an English teacher, I taught classes to all age and fluency levels, and for the coordination assistant, I worked with the sales teams with demonstration classes and presentations.

Content Marketing Intern

SAP
09.2014 - 07.2015
  • Executed marketing campaigns targeting businesses across LATAM.
  • Conducted back-office operations, including budget forecasting and supplier management.
  • Translated and proofread internal and external content for local marketing initiatives.
  • Coordinated field marketing efforts for major SAP events, including SAP Forum.

Education

Bachelor’s degree - Marketing & Advertising

Mackenzie Presbyterian University
08.2015

Skills

  • Content strategy development
  • Copywriting
  • Agile project management
  • Product development
  • UX writing
  • Communication strategy
  • Brand development
  • Sales enablement
  • Brand messaging
  • Content coordination

Certification

  • Kanban System Design, Aspercom
  • Sales Enablement, Hubspot Academy
  • Inbound Marketing, Hubspot Academy
  • Search Engine Optimization, Hubspot Academy
  • Screenwriting, EBAC School
  • Translation, Udemy

Languages

English, Full professional proficiency

Personal Information

Age: 31

Languages

Portuguese
First Language
English
Proficient (C2)
C2

Timeline

Senior Content Strategist

Itaú Unibanco
06.2023 - 05.2025

Content Strategist

Itaú Unibanco
03.2020 - 06.2023

Content Coordinator

LinkApi
03.2019 - 03.2020

UX Writer

everis
12.2018 - 03.2019

Content Marketing Analyst

Plataformatec
01.2018 - 12.2018

Sales Development Representative

Plataformatec
01.2017 - 12.2017

Content Marketing Intern

SAP
09.2014 - 07.2015

English Teacher and Coordination Assistant

Wizard Language School
09.2013 - 08.2015

Bachelor’s degree - Marketing & Advertising

Mackenzie Presbyterian University

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