Gustavo Barbosa
HubSpot CRM Specialist
São Paulo,SP
Summary
HubSpot CRM Specialist with 5+ years of experience in CRM implementation, lifecycle marketing workflows, and RevOps processes. Proven track record in building automated workflows across acquisition, nurturing, re-engagement, onboarding, and upsell. Skilled in data cleaning, lead scoring, and funnel reporting to align marketing and sales teams. Experienced in creating actionable dashboards and driving process optimization for global B2B teams.
Overview
2
2
years of professional experience
Work History
CRM Implementation Specialist
The Blue Hat
06.2023 - Current
- Managed and Strategic CRM end-to-end Projects.
- Designed and optimized workflows across the full b2b and b2c lifecycle lead stages.
- Implemented database cleaning and deduplication processes to maintain accurate segmentation and reporting.
- Built funnel dashboards and revenue attribution reports in HubSpot, providing actionable visibility to sales and marketing.
- Developed lead scoring models and automated assignment processes, improving lead-to-SQL conversion rates.
- Customized deal structures and properties to improve financial management and tracking.
Websites
Timeline
CRM Implementation Specialist
The Blue Hat
06.2023 - Current